KNOWIN 潮流实验室| 北京 更新场
KNOWIN | BEIJING THE NEW



客户 | Client：    KNOWIN   |   KNOWIN
项目地址 | Location：    北京市，更新场   |   The New, Beijing
项目面积 | Project area：    230㎡(店内）70㎡(Pop-up部分)  |   230㎡ (store）70㎡(Pop-up area)
项目类型 | Project Type：    新零售空间设计   |   New-Retail Design
设计内容 | Design scope：    室内设计、道具设计、公区Pop-up设计   |   Interior design, Display design, Pop-up design
设计时间 | Design period：    2021.07
施工时间 | Construction period：    2021.08—2021.09
设计团队 | Team：   杨添堡，孙志伟，褚夫艳，王鹏一，毛天怡，谢诚儒   |   Yang Tianbao, Sun Zhiwei, Chu Fuyan, Wang Pengyi, Mao Tianyi, Ru Chen
合作团队 | Cooperating Team：    上海境季建筑装饰工程有限公司  Topin Design
材料 | Material：    穿孔金属板，水磨石，艺术涂料，炫彩金属，定制双曲面玻璃，亚克力，金属波纹板   |   Perforatored metal, Customized Terrazo, Paints, UV coated SS, Double curve glass, Arcylic panels, Ripple SS 
摄影师 | Photographer：    云眠   |   Yuuuun studio

南入口

Entrance form the South


2021年KNOWIN第一次来到北京，选择了最有活力的潮流聚集地--更新场。我们希望帮助KNOWIN以全新的姿态出现在更新场，于是截取了一段“如星河般变幻的潮流”并将其呈现在北京的消费者面前！
同时结合场地夹于两个中庭中间的特性，将门店内部空间最大化地开放给公共交通，将门店还给公共空间的同时最大化地宣示了KNOWIN的到来。

2021, its the first time for KNOWIN to reach Beijing, The New is the landing area which is also the most active commercial hot spot. We try to help KNOWIN showing off itself  with a complete new looking, so that we cut a piece of  "fashion trend" which constant changes like the Milky way, and present this "trend" in a physical way.



Meanwhile, we best used the peculiarity of the site, bring most customers through our stores and shaping this store as a "tunnel". By doing this, we have gaven back the store to the public and announced the landing of KNOWIN loundly and clearly.

概念拼贴
Concept collage

北入口
Entrance form the North

顺畅的曲线暗示了人流动向的同时最大化潮鞋展示，并且给中央留下了足够的空间创造试衣间、试鞋区和潮服展示。
The smooth curve implies customers movement and maximizes the shoes display.
Therefore, the middle zone can get enough space for fitting room, fitting area, and clothes display.

中央潮鞋展示装置和延续的大面积鞋墙
Central shoes display installation and a giant shoes wall
    

中央潮鞋展示装置助力新品发布
Central shoes display installation enforces the lunch of new products

巨大且延续的鞋墙，让消费者看到更多可能性的同时，提供了更灵活的路径和更多的社交可能性。
The giant and continuous shoes wall allowing costumers to see more possiblities and providing a more social traffic.

试衣间结合内容发布和DP点
Fitting room cooperating with LED and display spot

开放的试鞋区和挂通
The open shoes fitting zone and clothes display

组合式挂通，可根据成列需要组合成 S型或多个C型，在专区推广的情境下提供更好的场所感。
Combined type clothes display can be assembled as S shape or multiple C shapes, which will provide a better sense of place when KNOWIN cooperating with a third part brand.

潮服展示墙
Clothes display wall

收银柜台和隐藏店内仓
The checkout counter and hidden storage

丰富的材料运用
Various matterials

多层次的空间组合
Layering spaces

空间细节
Details

公区Pop-up，兼具了社交、展示、售卖和仓储的需求。KNOWIN成为中庭里最聚合的存在。
The Pop-up area combining the needs of social, display, sales and storage. KNOWIN has become the most mixed existence in the atrium.

所有目光的中心
“All Eyez on Me”


2021年的项目正在陆续完成，我们也将在不久的将来向大家逐一呈现。和我们一起期待吧，感谢！
Projects from 2021 are going to complete eventually, we will present to you one by one. Please stay tune, thanks !