每个人来到这里都知道自己想要什么

Everyone who comes here know what hewants

DOMANI东仓建设受中海地产委托，设计位于中国长沙梅溪湖阅溪府项目，与以往销售中心项目不同在于，此空间需承载定位不同的两个产品的销售与展示，并在后期须改造为开放式商业空间，在这其中取得平衡，既无趣又有趣，说点有趣的吧。
Having been commissioned by China Overseas Land & Investment Limited, DOMANI Architecture Concepts designed thesales center of the Stream View Palace project in Meixi Lake, Changsha, China. The sales center in this project is different fromthose in the previous projects which needs tosale and display two products with different concepts. Moreover, it has to be transformed into an open commercial space at a later stage. It is both boring and interesting to strike a balance, and I would like to share something interesting.

震撼似乎成了每一个项目入口第一视觉感受的关键词。然而作为善于细分关键词的设计公司，我们更关心“震撼”背后的语境和动机。

Shock seems to be the key word for the first visual experience of every project’s  entrance. However, as a design company that is good at subdividing keywords, we are more concerned about the context and motivation behind "shock".

陌生与放大效应均是对震撼的客观解读，前者另辟蹊径后者与众不同，但理性告诉我们这道应用题的解法中，陌生更“节约”。

Both the unfamiliarity and the amplification effect are objective interpretations of shock. The former tries to find a new path and the latter strives to the uniqueness. Rationally,between the solutions of this application problem, unfamiliarity is more "economical".

线在物理世界是以边界的形式存在的，而感官世界里线是一种尺度的认知，它的意义不来自于自身，而来自如何被形容。解是线，结亦是线，有是线，无亦是线！千家万户千丝万缕都是线，那就千家线来“点燃”这空间。

Lines exist as the form of boundaries in the physical world, whilea scale of cognition in the sensory world. Its meaning does not come from itself, but from how it is described. A solution is a line, a knot is also a line; anything can be a line, nothing can also be a line! Thousands of lines embellish this space. 

人生里上楼是“陡”下楼更“陡”，电梯舒服。这句话是客户告诉我的！一句话把这三层楼的挂梯说的令人肃然起敬。原意里直接了当的商业动机与暗示，被粉饰的哲思剔透。一笑答道：嗯，我也这么想的......

One of the customers told me: life is like climbing stairs, steep as going upstairs and even steeper as going downstairs, while taking the elevator makes everything easier. This sentence, arousing the respect toward the three-storyhanging ladder, whose straightforward commercial motives and hints has been thoroughly clarified by the philosophies. I smiled and replied: well, Ithink so ...

洽：和睦，协调一致，广博。谈：说话和讨论。

The Chinese word “QiaTan(negotiation)”is made up of two components: Qia, which means harmony,coordination and knowledgeable;Tan, which meanscommunicating and discussing.

暖色的目的是温馨，动机是放松警惕。不舒适的靠背目的是平等，动机是暗示紧迫。

The purpose of warm colors is to create arelaxing atmosphere, and the motivation is to relief ones vigilance.The purpose of the uncomfortable backrestis to indicate equality, and the motivation is to imply urgency.

温馨度，放松性，平等化，紧迫感，成为可量化的公式。然而一个没有“意外”的空间是无趣的，而适度的错误如同有bug的游戏，显得更有诚意，“被发现”的惊喜给玩家带来的是优越感和成就感。

Warmth, relaxation, equalization, andurgency have become quantifiable formulas. However, a space without"accidents" is boring, and a design with moderate mistakes is like agame with bugs which appears to be more sincere. The surprise of "discovering"bringsa sense of superiority and accomplishment to the players.

空间如同一个剧本，商业空间更是一出考核票房的戏，友善且不露声色的与你谈成了洽的结果。

A space is like a script, and a commercialspace is a play that assesses the box office. Customers will unintentionallyaccommodate to the space and make harmonious negotiations.

美是一种认知态度，众的基础之上为美，与基础平行的是认同，之下为丑。实用美学在于有计划的克制，总有一个难以描绘的边界，任何时候都裹挟着创意的尺度，它就像一个临界点，可怕的是这个临界点的两端对市场而言，是对错而不是美丑。

Aesthetics is a cognitive attitude. Above the popular aesthetics is beauty, parallel is identification, and below is ugliness. Practical aesthetics lies in planned restraint, in  which there is always a boundary that is difficult to describe. The boundary, which always embeds a scale of creativity, is like a critical point. The terrible thing is that,  for the market, the two ends of this critical point are the right and wrong, but notbeautyand ugliness.

该项目作为区域尾盘，就消费者而言是可评估的已知数。在此前提条件下，空间对于客群来说，直指目标比粉饰来的更诚实，家具，饰品，等等一切都回归卖楼像楼。

Since it is a project for the tail part of real estate in this area, there are enough references for consumers to evaluate its values. Under this prerequisite, for customers, the straightforward design of the sales center is more sincere than a whitewashed one, which means that things like furniture, accessories, etc. all function as they were in a traditional sales center.

这是个周边与孩童教育有关的学区项目，是父母的“许愿池”，孩子们的“监狱”。这个时代，孩子们的游戏时间来自于成年人的“施舍”。目睹他们的欢乐，你是否被翻起过模糊而遥远的童年记忆？
This is also a school district projectwhere the surroundings are related to childrens education. It is a "wishpool" for parents and a "prison" forchildren. In this era, childrens play time comes from the "charity"of adults. Witnessing their joy, have you ever recollectedsome vague anddistant childhood memories?
你又是否在与孩子的游戏博弈中饱受挫败？
Are you often defeatedby the children inthe games?
来~翻花绳......
Come on~ Let‘s  play Stringfigure......

项目名称 | 中海阅溪府

项目地点 | 中国 湖南 长沙

项目面积 | 2600㎡

项目业主 | 中海地产

竣工时间 | 2020年10月

主案设计 | 张星/ DOMANI 东仓建设

艺术装置 | A&V 桉和韦森

协作设计 | 莫济发、郑敏茵、王晓君 等/ DOMANI 东仓建设

施工单位 | 深港装饰有限公司成都分公司

项目摄影 | 是然建筑摄影

鸣谢 | UNISTONE INTERNATIONAL GROUPLIMITED

广州帕加尼照明科技有限公司

 设计主创 / 张星 Vincent Zhang

张星，著名设计师，中国设计名片级人物，响有极高声誉。1992年进入设计领域2004年创立香港东仓建设，帮助众多企业镬得全新视觉体验的同时协助其镬得更高的营利可能，并带领圑队拿下过百项设计大奖。