Pink soft interior color

Natural warm colors are fascinating

Convey feminine tenderness

Full of happiness and romance

Gentle and elegant.

粉色系商业空间，加入金属不锈钢材质，一些渐变玻璃，给人干净舒适感。在这样空间里销售服装、包包、鞋子，享受美容体验等，优雅不失气质。治愈系粉色商业空间，是很多顾客细化的风格。

Pink is a commercial space, which is made of metal, stainless steel and some gradient glass, giving people a clean and comfortable feeling. In such a space, you can sell clothes, bags and shoes, enjoy beauty experience, and be elegant without losing your temperament. Only the pink commercial space of the cure department is the refined style of many customers.

与传统零售不同，灵活性是Heyshop最关键特点。展出产品不仅来自不同品牌，也来自不同类别。没有任何产品能保证一直保存在商店里，不仅是品牌，该品类也可能在不同季节被取代。Heyshop销售化妆品，它可能会销售3C产品。这种新型OMO零售使命是不断改变展示方式，向公众推荐新产品。

Different from traditional retail, flexibility is the most key feature of heyshop. The products on display are not only from different brands, but also from different categories. No product can be guaranteed to be kept in the store all the time, not only the brand, but also the category may be replaced in different seasons. Heyshop sells cosmetics, and it may sell 3C products. This new Omo retail mission is to constantly change the display mode and recommend new products to the public.

为了满足这一要求，改进穿孔板显示器这是最灵活的，并且可能是一种美观显示系统。Heyshop不是传统的，以前经验可能不适合这里。因为在未来，商店经理一个关键要求可能是不要卖尽可能多的东西。为了强调OMO概念，提取在线购物元素并将其放置在实体店中，提醒和鼓励客户在离线购物时进行在线订购。试衣间是一个必要但辅助的项目——只是为了完成购物过程而已。

In order to meet this requirement, the perforated panel display is improved, which is the most flexible and may be a beautiful display system. Heyshop is not traditional, and previous experience may not be suitable here. Because in the future, a key requirement for store managers may be not to sell as many things as possible. In order to emphasize the concept of Omo, online shopping elements are extracted and placed in physical stores to remind and encourage customers to order online when shopping offline. The fitting room is a necessary but auxiliary project - just to complete the shopping process.

而试衣间，体验关键部分扮演更重要角色，因为它不能被在线服务取代。这家200平方米店推出七间试衣间，包括两间超大试衣间，以满足实体购物体验需求。最初想法让试衣间成为一个好朋友可以闲聊、打扮等地方。试衣间沿商店开放侧排列，将整个商店划分前后部。顾客可通过未使用试衣间从一边到另一边，这意味着流通空间。圆筒结构帮窗帘移动，同时覆盖前后门孔，窗帘移动触发红外装置使指示灯启闭，两个功能切换在一个步骤中得到完美解决。

In the fitting room, the key part of the experience plays a more important role, because it cannot be replaced by online services. The 200 square meter store launched seven fitting rooms, including two oversized fitting rooms, to meet the needs of physical shopping experience. The original idea was to make the fitting room a place for good friends to chat and dress up. The fitting room is arranged along the open side of the store, dividing the whole store into front and rear parts. Customers can go from side to side through the unused fitting room, which means circulation space. The cylindrical structure helps the curtain move and covers the front and rear door holes at the same time. The curtain movement triggers the infrared device to turn on and off the indicator light. The switching of the two functions is perfectly solved in one step.

Gives imagination.

尽情购物是每位女性梦想，这家服装店把渐变粉色融入空间设计，同时加入高光金属元素形成独特商店特色。而天使模特雕像，棉花糖式的点缀似乎为每个爱美女性插上了理想的翅膀。

Shopping is every womans dream. This clothing store integrates gradient pink into space design, and adds high gloss metal elements to form unique store characteristics. The angel model statue and marshmallow embellishment seem to insert ideal wings for every beauty loving woman.

Belonging experience.

Belle.Club是一家收费美容院，它打破我们所知的传统美容院。力求在领域具有颠覆性、实用性、多功能性和创新性。满足现代女性在美容服务中追求灵活性和实用性需求。项目旨在带来百丽灵魂，俱乐部的物质世界。它远远超出美学的范畴，创造一个能够提供更好的用户体验和对客户的归属感的空间。

Belle. Club is a paid beauty salon, which breaks the traditional beauty salon we know. Strive to be subversive, practical, multifunctional and innovative in the field. Meet the needs of modern women in pursuit of flexibility and practicality in beauty services. The project aims to bring Belle soul, the material world of the club. It goes far beyond aesthetics and creates a space that can provide a better user experience and a sense of belonging to customers.

沙龙建筑和内部特征发展早在该项目成为现实之前就开始了。这是对该品牌进行全面研究结果，最终形成一份特许经营视觉指南，详细说明并指定空间中每一个元素。一个统一空间概念，独特地代表百丽俱乐部品牌。

The development of salon architecture and internal features began long before the project became a reality. This is the result of a comprehensive study of the brand, which finally forms a franchise visual guide, detailing and specifying each element in the space. A unified space concept, which uniquely represents the brand of belle club.

在这个项目中，工作站是主角。它的开发是为了让美容专业人士能同时照顾同一位客户，在没有空间障碍情况下尽可能少占用物理空间。它组织和划分空间和各自功能，同时让客户和工人感到舒适。这是精心设计和许多原型结果，与客户和美容专业人士反复讨论。

In this project, the workstation is the protagonist. It was developed so that beauty professionals can take care of the same customer at the same time and occupy as little physical space as possible without space obstacles. It organizes and divides spaces and their respective functions while making customers and workers feel comfortable. This is the result of careful design and many prototypes, which are repeatedly discussed with customers and beauty professionals.

该工作站为需修指甲客户提供旋转工作台，如客户需修指甲和修脚则提供带脚支撑工作台，并为工人提供较低椅子，使他们能够舒适地完成工作。桌下有可移动篮子，可以在工作站间取用，专业人员可以轻松保存材料。高脚椅可以很好地护理头发，理发师站在他们身后。客户指尖上有所需要的一切，无论是旋转指甲油壁龛还是椅子下的袋子支架。

The workstation provides a rotary worktable for customers who need manicure, a supporting worktable with feet if customers need manicure and pedicure, and a lower chair for workers to complete their work comfortably. There is a movable basket under the table, which can be taken from the workstation, and professionals can easily save materials. The high chair can take good care of their hair, and the barber stands behind them. Everything is needed on the fingertip of a customer, whether it is a rotary nail polish niche or a bag holder under a chair.