美域高 MIYUKO · 商业美陈 | 助力中海地产,打造商业街区溢价新样本
2021-08-26 10:13
城市更新的脚步
不断助推生活品质的升级
美好场景的营造
铸就全新的美好时代
The pace of urban renewal
Continue to promote the upgrade of the quality of life
The creation of a beautiful scene
Forge a new beautiful era
商业美陈的终极要义是对消费者时间的占有,
能留住客户的才是好的商业街美陈范例,
占领消费者的心智才能获得心理认同。
The ultimate essence of business beauty is
the possession of consumer time.
It is a good example of commercial street beauty that
can retain customers.Only by occupying the
minds of consumers can they gain psychological approval.
越来越多的地产营销项目,
在商业美陈板块给予关注,
美域高在多年陈设艺术的基础之上,
在全新的领域不断的拓展与升级。
More and more real estate marketing
The project pays attention to the commercial beauty and Chen section,
On the basis of many years of furnishing art, Mivic
Constantly expand and upgrade in new areas.
我们的设计师在不断的拓展空间边界,
以甲方思维,
从客户的角度出发,
以期让更多客户在美好的场景中做更多有效链接。
Our designers are constantly expanding the boundaries of space,
Thinking of Party A,
From the customer’s point of view,
In order to allow more customers to make more effective links in beautiful scenes.
沈阳中海润山府是中海地产在北方地区的标杆项目,
是沈阳新城市的封面力作。
我们非常荣幸的参与了营销中心的商业美陈项目,
与甲方一起见证商业美陈为营销助力。
Shenyang Zhonghai Runshan Mansion is a benchmark project of Zhonghai
Real Estate in the northern region.
It is the cover masterpiece of Shenyang New City.
We are very honored to participate in the commercial beauty project of the marketing center,
Witness Commercial Meichen to help marketing together with Party A.
沈阳中海润山府区位优势明显,
位于沈阳市浑南区,紧邻沈本大街西侧,
临近市政府与机场。项目周边校区众多,文化底蕴浓厚,
购物及交通极为便利,并有多个公园相邻,
自然资源丰富,环境资源极佳。
Shenyang Zhonghai Runshan Mansion has obvious geographical advantages,Located in Hunnan District of Shenyang City, next to the west side of Shenben StreetClose to the municipal government and the airport. There are manycampuses around the project with a strong cultural heritage.Shopping and transportation are extremely convenient, and there are many parks adjacent to each other.Rich in natural resources and excellent environmental resources.
沈阳中海润山府共有28栋,
住宅约11万平米,是精装交付的纯改善型低密度社区,
板式小高层+沿街商业的结合体,
未来将由中海物业进驻。
There are 28 buildings in Shenyang Zhonghai Runshan Mansion.
The residential area is about 110,000 square meters, which is a purely
improved low-density community delivered by hardcover.
A combination of small high-rise slabs + commercial along the street,
In the future, it will be settled by China Overseas Property.
项目临街以营销中心为主的整个商业街区外立面美陈包装是我们的项目重点,
尤其是紧邻营销中心的商铺矩阵。
Meichen packaging on the facade of the entire commercial block with the marketing
center as the main street facing the project is the focus of our project.
Especially the matrix of shops next to the marketing center.
在考虑与整体楼盘及定位之外,
与周围街区的视觉协调也是被考虑的重点,
不光要打造一个高端社区的商业美陈,
而且要让美陈融入整个街区。
In addition to considering the overall real estate and positioning,
The visual coordination with the surrounding neighborhoods is also the focus of consideration.
Not only to create a commercial beauty in a high-end community,
And let Mei Chen fit into the whole block.
依据项目定位及目标客群,
我们将商业街美陈定位高阶、品质、新式邻里生活,
选择了目前新型社区商业的刚需零售做为主要的美陈展示。
According to project positioning and target customer groups,
We position the commercial street Meichen as a high-end, high-quality,
new-style neighborhood life,Selected the rigid demand
retail of the current new type of community
business as the main beauty display.
进口超市、国际洗衣和未来咖啡店成为这次被选中的主角,
集中且充分的展示了项目定位,
将未来社区生活场景真实的展现在客户面前。
Imported supermarkets, international laundry and future coffee
shops have become the protagonists selected this time.
Concentrated and fully demonstrated the project positioning,
Really show the scenes of future community life in front of customers.
华灯初上,
家的方向伴着温暖且宁静的光,
把一天的疲惫溶解于路边的小店。
熟悉的店主跟每一个亲切又熟悉的你打招呼,
将浓浓的邻里氛围展现的淋漓尽致。
At the beginning of the Hua Deng,
The direction of home is accompanied by a warm and peaceful light,
Dissolve the exhaustion of the day in the shop on the side of the road.
The familiar shopkeeper greets everyone who is kind and familiar with you,
Show the dense neighborhood atmosphere vividly.
周末的一杯咖啡不必去商业中心和购物广场,
悠闲的生活只需要楼下的一杯咖啡和一本书,
即可打发闲暇时光,
又可触手岁月静好。
For a cup of coffee on the weekend, you don’t have to go to commercial
centers and shopping malls.A leisurely life only needs a cup
of coffee and a book downstairs,To pass the free time,
Time can be quiet and good.
未来的社区生活,
所见即所得。
尽可能的把场景化做到轻松自然,
让每一个步入者都能感受到真实与触感,
对未来产生憧憬和向往。
Future community life,
What you see is what you get.
Make the scene as easy and natural as possible,
Let everyone who walk in can feel the truth and touch,
Have a longing and yearning for the future.
能够被感知的生活场景,
才能俘获人心,
将未来生活图景呈现于此刻,
让商业美陈助力点亮未来。
Life scenes that can be perceived,
In order to capture peoples hearts,
Present the future life picture at this moment,
Let Business Beauty help to light up the future.
【项目信息】
项目名称 | 中海润山府
项目地点 | 沈阳
项目开发 | 中海地产
甲方团队 | 马建飞 于洋洋
商业美陈 | 美域高MIYUKO
设计主创 | 胡永靖 张子瑶 施爱玲 朱敏 郭子微
设计样本 | 商业街美陈
项目面积 | 588㎡
项目摄影 | 程翔摄影工作室
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