现当下，年轻一代消费者逐渐成为消费市场的主力，其消费观念与追求从需求本身、到产品内容、再到文化精神，正在向“体验式”升级。售楼部的概念亦从销售向文化、艺术、生活延伸，功能与属性之间愈加模糊，多维互动的生活方式演变，强调体验感，打造第三空间。

本次作品，中梁·星海悦——位于重庆渝北区，火凤山公园旁，无论是地理位置，还是周围环境，都十分优异。

This project, Zhongliang Xinghaiyue, is located in Yubei District, Chongqing, next to Phoenixes Mountain Park. Both the geographical location and the surrounding environment are excellent.

在与甲方深入探讨后，多元化、体验至上，集结咖啡厅、书吧、甜品店、乐享会……多重功能于一体的多维生活艺术体验馆，应运而生。

After in-depth discussion with Party A, diversification and experience first, gathering coffee shop, book bar, dessert shop, enjoy party... The multi-dimensional living art experience museum with multiple functions has emerged at the historic moment.

想象/创造/体验/多元化

Imagine/create/experience/diversify

Entering the

集结艺术性、话题性、畅享性于一体

生活体验馆亦是艺术馆，又是一座城市的厅堂

它如同一座巨型，可走入的雕塑或装置，不仅需要关照自然与场域的魅力，还应加入观者与行走的时间感，实现多维度的诉求，成为观者与环境的综合体，便成为重要话题。

Assemble artistry, topic, free to enjoy in one

Life Experience Museum is also an art museum and a hall of the city

Like a huge, walkable sculpture or installation, it not only needs to take care of the charm of nature and the field, but also should add the sense of time for the viewer and walking, so as to realize the multi-dimensional appeal and become the synthesis of the viewer and the environment, which becomes an important topic.

作品除了对形式及其变形的注重外，还特别注重“内爆”的概念。在作品《麦科马克》（McCormack）中，可以看到雕塑的重心有个地方有道缝，这是托尼刻意为之。在这里引用这个雕塑，柔美的曲线形式，大胆运用红色，表达重庆人民的热情好客。

In addition to the focus on form and its transformation, the work pays special attention to the concept of implosion. In McCormack, you can see a youdao seam in the center of gravity of the sculpture, which was deliberately created by Tony. Here I quote this sculpture, with its soft curved form and bold use of red, to express the hospitality of Chongqing people.

Gather to admire the

整个售房部由商铺改变而来，设计师从多面引自然光到室内，同时也要照顾到未有窗的空间，多重巧思汇集。

The whole sales department is changed from shops. The designer brings natural light into the room from multiple sides, and at the same time takes care of the space without Windows. Multiple clever thoughts converge.

沙盘区及企业文风采区，空间形态上，以现代建筑形态为切入点，结合点、线、面构成空间体块，营造连续流畅的空间体验感，挖掘人的空间感受，寻找与自然触动人心的互动交流。

The sand table area and the enterprise literary style mining area, in terms of spatial form, take the modern architectural form as the starting point, combine points, lines and surfaces to form a space block, create a continuous and smooth sense of spatial experience, explore peoples spatial feeling, and seek for interaction and communication with nature.

interactive

下沉式图书区，结合重庆网红书店，钟书阁、南之山、精典书店山、时光里独立书店……网红元素，让中国红的延续至此，创造轻松自由的落座空间，让人们可以舒适的停留下来，信手拾起的书。

The sunken book area combines Chongqing web celebrity Bookstore, Zhongshuge, Nanzhishan, Classic Bookstore, Independent Bookstore in Time... Web celebrity elements, so that the continuation of Chinese red, to create a relaxed and free seating space, so that people can comfortably stay down, pick up the book.

各种与“星光”相关的软装饰品的点缀，星星点点，时刻提醒着以“星”为名，以“海”为“悦”的项目案名。

Various soft decorations related to starlight are dotted with stars, reminding the project name of star and sea as yue.

通过全息投影，增设空间内的互动。将星辰、大海通过更科技更梦幻的方式引入室内，星空唾手可得，大海环绕身旁。与项目域名“星海悦”交相呼应。

Through holographic projection, the interaction in the space is added. The stars and the sea are introduced into the room in a more technological and dreamy way, where the stars are readily available and the sea is surrounded by them. And the project domain name Xinghai Yue hand in echo.

如同回归丛林般的盎然生机，置身于自然，看星河万千，星星点的光，集艺术、科技、自然一体的艺术花艺装置点亮整个空间。

Look at the flowers in Xingyue

Like returning to the jungle full of vitality, place yourself in the nature, see the stars, stars and points of light, art flower installation integrating art, science and technology, nature light up the whole space.

设计师的陈设思路，始终围绕着“星海悦”案名发声，展开或具象或抽象的描摹，用纯净的语素刻画出场景的美妙与创意。空间在艺术审美的思考之上，都有着传达给到来者情绪体验的巧妙心机。

The designers display idea always revolves around the name of Xinghai Yue, which is described either figuratively or abstractly, depicting the beauty and creativity of the scene with pure morphemes. Space in the artistic aesthetic thinking, all have to convey to the emotional experience of the ingenious scheming.

艺术化的吧椅吧台，只是挑逗。在水吧区展台内，挑选足够小众，却又足够网红的饰品进行展示。美食的诱惑，甜品的可口，在这里惬意的品尝，不断的进行味觉、视觉碰撞。

Artistic bar chair bar, just flirt. In the water bar area booth, select enough niche, but enough web celebrity ornaments for display. The temptation of delicious food, delicious dessert, here comfortable taste, continuous taste, visual collision.

随处可见的象征着“星空畅想”的软装陈设，代表了空间的现代调性与意趣，第一眼便吸引着行走者的目光聚焦，同时也兼具视觉上的指向性。实现丰富、饱满而有情感与张力的空间体验。

Soft furnishings everywhere symbolizing starry sky imagination represent the modern tonality and interest of the space. At the first sight, they attract the attention of walkers and also have visual directivity. To achieve rich, full and emotional and tension of the space experience.

鉴于对日常周遭的生活诠释，空间以中国红、雅致白、低调木三色为主体，配以各种与案名相关的软装饰品，可以随意摆放调整的桌椅，表现出当代生活、前沿时尚的特质。打造出一片精致优雅、让人放松身心的洽谈与沟通区域。

In view of the interpretation of daily life around, the space with Chinese red, elegant white, low-key wood three colors as the main body, with a variety of soft decorations related to the name of the case, can be placed at will to adjust the table and chair, showing the characteristics of contemporary life, cutting-edge fashion. Create a delicate and elegant, let a person relax the negotiation and communication area.

红色拥有强烈的属性，象征热情与自由，也奠定了区域氛围。层层递进的红，在洽谈区贯穿始终，与金属、玻璃、镜面等搭配，形成视觉冲击。让整个现场更为年轻化，活力感十足。

Red has a strong attribute, symbolizing passion and freedom, but also laid the regional atmosphere. Layers of progressive red, throughout the negotiation area, with metal, glass, mirror collocation, forming a visual impact. Make the whole scene more young, full of vitality.

项目名称 | 中梁·星海悦

The project name | centre sill, xinghai yue

业主单位 | 中梁地产

The owner unit | centre sill property

项目位置 | 重庆渝北区

Chongqing Yubei District | project location

Project type | sales department

设计面积 | 约450㎡

| design area of about 450 ㎡

完成时间 | 2021.6

Completion time | 2021.6

室内设计 | 海力空间设计

Interior design | haili makes space design