犍为县，“犍”字同“钱”音，是距离乐山只有45分钟车程的宝藏小镇。小镇依嘉陵江而建，历史悠久，自古富庶。这里有四川第一的文庙，嘉阳小火车，以及罗城古镇。

希贵饼家前身是犍为县糖果厂，主营当地传统手工糕点，由业主父辈一手创办，至今仍是家族经营，是距今已有八十多年历史的老品牌，在乐山地区拥有众多粉丝。

Qianwei County, the word qian sound like money in Chinese, is a treasure town only 45 minutes drive from Leshan.Xigui Bakery, formerly known as Qianwei County Candy Factory, mainly specializes in local traditional hand-made pastries.

此次迁址改造的老店位于老城区的小巷子中，老店宾客盈门，但是存在很多问题。

目前店铺设计陈旧且缺乏记忆点；面积小因而无法承载更多功能；销售流程和动线不合理，经常需要顾客在户外排队等候，购物体验不佳。

The old store relocated and renovated this time is located in a small alley in the old city. At present, the design of the store is outdated and lacks memory points; the area is small and cannot carry more functions; the sales process and movement lines are unreasonable, often requiring customers to wait in line outdoors, and the shopping experience is poor.

我们将新店定义为2.0旗舰店，不再单纯地作为销售场所，而是可以更多地以互动和体验的方式，让来店顾客更深入地体验和了解品牌文化。

We define the new store as a 2.0 flagship store, which is no longer purely a sales place, but can be more interactive and experiential, allowing customers to experience and understand the brand culture more deeply.

新店的空间开间小，进深长，空间窄长，单面采光。我们划定空间中轴线，将空间横向分为四个部分，依次是

销售展陈区、品鉴体验区、现场制作区、后场区域

We delineate the central axis of the space and divide the space horizontally into four parts, which are the sales exhibition area, the tasting experience area, the on-site production area, and the back field area.

销售展示区动线流畅，尺度舒适，充分考虑可能出现的排队情况。收银两边考虑丰富的产品展示，方便拿取，提高客单量。

The sales display area has smooth movement and comfortable scale, with full consideration of possible queues.

品鉴体验区和现场制作区，通过弧形格栅顶模拟嘉阳小火车的车厢内饰，增加空间围合感，安坐舒适。坐在品鉴区可以近距离观察希贵饼家糕点的制作过程，增加体验感。现场制作区由玻璃折叠门隔开，有体验活动的时候可以打开，糕点香气阵阵飘出，氛围愈浓。

In the tasting experience area and on-site production area, the interior of the Jiayang small train is simulated through the curved grille roof, which increases the sense of space enclosure

The on-site production area is separated by a glass folding door, which can be opened when there is an experience activity, and the aroma of pastries is wafting out, making the atmosphere stronger.

▲品鉴区仿佛置身于嘉阳小火车的车厢内

▲品鉴区与现场制作区充分互动

我们重新梳理希贵饼家的商业逻辑，重在突出品牌的文化积淀。

“老字号”、“世家”、“传统手工”、“当地特产”

是我们希望提炼的品牌属性。

我们希望空间的氛围具有岁月的温度，手工的拙朴，过年的欢快热闹。

We reorganized the business logic of Xigui Bakery, focusing on highlighting the cultural heritage of the brand.We hope that the atmosphere of the space has the warmth of time, the simplicity of handwork, and the joy and excitement of the New Year.

，带着浓浓的历史情怀和热闹的年味，成为整个空间的主题色。

的运用，传递给人温润的质感和岁月的厚重感，定下空间的基调。

是四川最为常见的，现在却越来越少的传统手艺。这次我们多方探寻，终于找到了

，将竹编元素运用到这次的设计中。

The red wall of the Confucian Temple, with a strong historical sentiment and lively New Year flavor, becomes the theme color of the entire space. The use of a large number of wood grains conveys the warm texture and the weight of the years, and sets the tone of the space.

希贵饼家产品采用天然材料如优质面粉、白糖、花生、芝麻等，经过复杂的工艺手工制成。我们将产品原材料装至玻璃瓶中作为展示，让顾客可观可感。做糕点的

，也被一一摆放出来，激发来者的好奇心。

We put the raw materials of the products into glass bottles as a display, so that customers can see and feel. The small molds for making pastries were also laid out one by one to arouse the curiosity of the visitors.

▲产品原材料、工艺展示

现场制作区的展示和互动功能，让人们更多地了解希贵饼家的糕点是如何做成的。展示区前的中岛桌子，可以让来客在观赏的同时可以

小朋友也可以来店里学习体验，将这份关于味道的记忆牢牢地传承下去

The display and interactive functions of the on-site production area allow people to learn more about how the cakes of Xigui Bakery are made. On weekends and holidays, children can also come to the store to learn and experience, and firmly pass on this memory of taste.

▼从嘉阳小火车提取的弧形元素穿插，丰富空间层次感

▼适度留白，让产品成为视觉焦点

好的设计从来离不开甲方的支持。业主丰富的品牌运营经验给我们提出了很多宝贵的意见，优化我们的设计。而我们所坚持的设计原则，业主也毫不犹豫地排除万难落实下去。正是这种双方的专业和信任，造就了今日的希贵饼家新店，如今的成果也在回报着双方的努力。现今新店销量逐日上涨，我们在成都遥祝品牌越做越好。

It is this kind of professionalism and trust between both parties that has created todays new Xigui Bakery, and todays achievements are also rewarding the efforts of both parties. Nowadays, the sales of new stores are increasing day by day, and we wish the brand better and better in Chengdu.

犍为 希贵饼家改造项目

成都JDC久格旭设计有限公司

JDC久格旭设计有限公司成立于2007年9月11日，由原2005年成立的成都廖旭空间设计事务所发展而来，为专业从事室内建筑装饰装修的设计公司。以公装设计为主，主要从事楼盘销售大厅、公共区域精装修、样板房、精装房、户型设计、会所、办公室、别墅的室内室外建筑装饰装修设计，与多家知名房地产公司合作，并参与公共区域及精装房、样板房、户型优化等项目的设计 。