创意基地 ARCHITECTURE

该项目是一个具有前瞻性理念的新媒体创意基地，以雄厚的品牌经济实力坐落在上海虹桥CBD。作为攸妍品牌的上海总部，该创意基地拥有超过2000平方米的占地面积和核心的区位优势。

The project is a forward-thinking new media creative base, located in Shanghai Hongqiao CBD with strong brand economic strength. It has an area of more than 2,000 square meters and a core location advantage.

极致优雅的品牌气质 THE BRAND

攸妍品牌希望空间可以诠释与产品理念相一致的价值观，在功能上涵盖沉浸式品牌体验馆、带货直播间、新媒体培训室、办公区、摄影基地、大型会议室等空间于一体，并最终效力于攸妍品牌新业务的开拓和品牌宣传。

Youyan hopes that the space can interpret the values consistent with the product concept, functionally covering the immersive experience hall, live broadcast room with goods, new media training room, office area, photography base, large meeting room and other spaces into one.

▼从单向线性输入到区块交流的导入

From one-way linear to block communication

▼交互功能区块：独立办公空间以及会议室

Independent office and meeting room

▼进入办公区，大面积的开放式空间通透明亮

A wide area of br

ight open office

开放办公空间 OPEN OFFICE

相较于沉浸式体验区、直播间的装饰感，办公区除去必要的功能设施外，没有进行过度装饰。在高度开放的工位和极简的空间模式里，设计师想构建的是高交流度、高效能的办公氛围。

Compared with the immersive experience area and live broadcast room, the office area is not over-decorated except for the necessary functional facilities. In a highly open work station and minimal space model, the designer wants to build a highly communicative and efficient office atmosphere.

▼顶部的管道和线路裸露遵循自然的结构美

Structural beauty of the exposed pipes and lines

▼窗边设置卡座便于非私密性的交流，同时还与工作区保持适当距离

Booths near the window facilitates non-private communication

交流空间 SOCIAL CORE

考虑到办公的形式不同，设计寻求了部分独立部分开放的空间以建立更系统且完善的办公秩序。在将会议室、开放办公区和卡座进行布局时，合理划分了功能分区，各自在同时段运行也处于互相无干扰模式。

Considering the different forms of the office, the design sought a partly independent and partly open space to establish a more systematic and perfect office order. When the conference room, open office area and deck are laid out, the functional partitions are reasonably divided, and they are also operating in a non-interference mode at the same time.

▼体验区左侧大型直播间

A big live broadcast room by the left side

在直播行业正处于风口区的当下，化妆品作为带货风潮下的一大主要分支，拥有很好的网络传播资质。设计师也没有小觑大势所趋的直播力量，用最为流行的时髦元素打造了攸妍品牌的直播间。

As the live broadcasting industry is currently in the air outlet area, cosmetics, as a major branch under the trend of bringing goods, has a good network communication qualification. Designers created the live broadcasting room of the Youyan with the most popular elements.

▼ 直播间采用了切中流行属性的装饰品

Popular decoration elements in live broadcast room

▼线上交互空间：直播间

Oneline interactive space：live broadcast room

▼家具的色彩和线条高级却不沉闷

Advanced colors and lines of the furniture

沉浸品牌空间 IMMERSIVE

在逐渐注重体验的时代，沉浸式的体验感受能给人带来深度的愉悦感。设计师在进入办公区必经的进门处设计了沉浸式品牌体验馆，让体验空间正式成为整体功能的一部分。

The designer has designed an immersive brand experience pavilion at the entrance that must pass through the office area, so that the experience space is officially part of the overall function.

▼体验区的陈设和质感成为空间亮点

Accessories in the experience area

沉浸品牌空间 IMMERSIVE

颠覆传统的产品陈设形式，将产品以更巧妙的形式软性植入体验区的客厅、餐区、卧室、洗浴间和母婴互动区中，在心理层面引导消费者体验的同时，感受到如归家般的惬意，与品牌建立起深层次的互动，从而达到精准的传播力度。

Subverting the traditional product display form, the product is softly inserted into the living room, dining area, bedroom, bath room and mother-infant interaction area of the experience area in a more ingenious form.

沉浸品牌空间 IMMERSIVE

具有莫兰迪倾向的色彩可以体现既温和又时髦的女性形象，脏粉和墨绿这一带有反差的组合被分布在体验区中，搭配具有轻奢属性的金色共同构成温馨又精致的空间氛围。

The colors with Morandi tendency reflects the mild and fashionable female image. The contrasting combination of mild pink and dark green is distributed in the experience area. 

▼大面积脏粉和局部墨绿，切割形式体现现代感

The large area of mild pink and dark green collide with each other

沉浸品牌空间 IMMERSIVE

在时代的背景下，一个昼夜就可以见证事物的崛起和消亡。在一次次的更迭里，只有随时保持前进和迎接挑战的姿态才能避免被时代的洪流淹没，于品牌的生命如此，于设计的生命亦如此。

In the context of the times, one day and night can witness the rise and fall of things. In the change over and over again, only by keeping the attitude of advancing and meeting the challenge at any time can we avoid being overwhelmed by the torrent of the times, as is the life of the brand and the life of the design.

▼创意基地平面图 PLANS

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S.U.N 设计作品正如S.U.N三个字母组成一样：Simple (简单的)，Unique (独特的)，Natural (自然的)，一直坚持设计自然生长的理念，不断将原创的、简约的、自然的设计理念融入每一个设计作品中。Just like the three letters, S.U.N stands for Simple, Unique and Natural. It insists on a naturally growing concept of all the projects and constantly puts the original, simple and natural design concept into each design work. 有着15年丰富的室内设计、软装设计经验。这让S.U.N孙文设计事务所在星级酒店、顶级会所、高端地产样板房、地产售楼处及公建项目等设计领域有很高的造诣。15 years of rich experience in interior design and FF-E design makes S.U.N of high attainments in star hotels, top-level clubs, high-end show flats, sales office, public projects and other fields.

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