kettal-showroom-2 Patricia Urquiola
2019-10-11 16:30
Urquiola redesigned Kettal΄s showroom in the center of Barcelona with main intention to highlight its site-specificity while expressing the character of the brand, in order to create a space where the Mediterranean outdoor living is celebrated. Typical Spanish architecture features such as the existing iron structure and the original brick vaults of the ceiling were restored and emphasized, and traditional typological features like the idea of the patio-courtyard and the extended use of ceramic tiles were introduced. Taking advantage of the double height of the space and in an attempt to unify its two levels, additional architectural elements were inserted in order to identify the different zones of the showroom with three sequent boxes, each of them with a different form that serves a different function: display, exhibition surface, patio enclosure. A rectangular pattern, in various scales and modes, is distributed throughout the whole showroom, making evident the touch of Urquiola while adding color, texture and the element of playfulness, creating a space to match with Kettal΄s identity. Urquiola重新设计了位于巴塞罗那市中心的凯塔尔΄展厅,主要目的是突出其网站的特殊性,同时表达品牌的特征,以创造一个地中海户外生活的庆祝空间。对西班牙典型的建筑特色,如既有的铁结构和原有的天花板砖拱顶进行了修复和强调,并介绍了传统的类型学特征,如庭院理念和瓷砖的扩展使用。利用空间的双重高度,并试图统一其两个层次,插入了额外的建筑元素,以确定陈列室的三个顺序盒的不同区域,每一个都有不同的形式,发挥着不同的功能:展示、展览表面、庭院围护。一个长方形图案,在不同的尺度和模式下,分布在整个展厅,在增加颜色、纹理和游戏元素的同时,也明显地体现了乌尔基拉的触觉,创造了一个与凯塔尔΄的身份相匹配的空间。
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