Right in the centre of town, steps away from the Trevi Fountain and the Piazza di Spagna, Rinascente created its second flagship store. The building, located in Via del Tritone on the corner of Via dei Due Macelli, has been carefully restructured over the course of 11 years, which included an archaeological site being brought to light during the construction work. It was Vincent Van Duysen Architects who took the role of leading concept designer for key public areas in the new building, such as the overview of the exterior façade renovation, the general layout strategy at ground-floor and first-floor levels, multi-brand retail areas and the interior design for the main feature within the project: the monumental atrium, a central court that brings light and splendour to every floor. Rome’s new La Rinascente department store provides a magnificent example of how the past and present engage in dialogue and together create a new retail experience; a building that perfectly balances ancient and modern. The façade design highlights the repetition of architectural elements to create a sense of harmonious unity that defines the concept of a contemporary and sober expression. Besides taking into consideration the particularities of the site and the ornamental expression of the existing palazzi, the design is truly inspired by the scale, proportion and hierarchy of Italian architecture, from the classic references such as Bramante’s cloister in Rome, to the Italian modernist architecture from the 1920s and 1930s.
就在市中心，距离特雷维喷泉和Spagna广场不远，Rinascente创建了第二家旗舰店。这座建筑位于Via del Tritone，位于Via dei duMacelli的拐角处，经过11年的仔细改造，其中包括一处考古遗址在施工过程中被发现。正是文森特·范·杜森建筑师(Vincent Van Duysen Architors)在新建筑的关键公共区域担任了主要概念设计师的角色，比如外墙装修的概况、底层和一楼的总体布局策略、多品牌零售区域以及项目内主要特征的室内设计：纪念性中庭，这是一个中央法院，为每一层带来亮光和光彩。罗马新开的La Rinascente百货公司提供了一个极好的例子，展示了过去和现在是如何进行对话和共同创造新的零售体验的；这是一座完美地平衡了古代和现代的建筑。外观设计强调了建筑元素的重复，创造了一种和谐的统一感，定义了一个当代和清醒表达的概念。除了考虑到遗址的特殊性和现存宫殿的观赏性表现，设计还真正受到意大利建筑的规模、比例和等级的启发，从勃朗特在罗马的修道院到20世纪二三十年代的意大利现代主义建筑。

For the atrium design, it was important to create a public atmosphere, while still framing the different spaces of all the different retail departments in a sober and theatrical way. The hierarchy and rhythm of different architectural elements define a structural and tectonic grid; the contrast between warm travertine stone and dark bronze panelling enhances the tactility and depth of the composition, creating playful frames of action and experience at every step. At the same time, the urban structure of Italian cities, with multiple squares and public spaces, was a strong source of inspiration while defining the retail floor layouts. The design of all retail fixtures followed the principles of the architecture, with refined details and craftsmanship completing the design. Through a careful selection of materials and a strong architectural design approach, the project truly respects Rome’s unique heritage yet brings a new identity and soul to La Rinascente department store.
对于心房设计来说，营造一个公共的氛围是很重要的，同时仍然以清醒和戏剧性的方式为所有不同的零售部门制定不同的空间。不同建筑元素的层次和韵律定义了结构和构造网格；暖石灰华石与暗铜镶板之间的对比增强了组合物的触感和深度，在每个步骤中创造了有趣的行动框架和经验。与此同时，意大利城市的城市结构，有多个广场和公共空间，在定义零售楼层布局的同时，是一个强大的灵感来源。所有零售设施的设计遵循了建筑的原则，精致的细节和工艺完成了设计。通过精心挑选材料和强大的建筑设计方法，该项目真正尊重罗马的独特遗产，为LaRinasCente百货公司带来了新的身份和灵魂。

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在这里访问LaRinasCentePhotography:Marco Beck PeccozPublications:IoArch, December 2017
Iomarch，2017年12月T Magazine - Le Temps, May 2018
T杂志-圣殿，2018年5月MD Magazine, July 2018
MD杂志，2018年7月Archello, February 2019
2019年2月Archello2019年2月