Located in Mayfield, Central London, a former post office set the stage for the very first European Alexander Wang flagship store. Behind the renovated original façade, the three floors were stripped to the core and connected through a central void, creating a visual relationship and opening up the space, adding a sense of grandeur. Starting from the existing building structure, the interior design concept creates a powerful and sober space defined by primary architectural elements: a strict grid of columns, beams and in-wall niches clad in silver travertine. The structural grid is reflected in the floor finishes, highlighting the projection of the beams in dark grey concrete with terrazzo flooring in between. In opposition, elegant, curved and continuous chrome tubes define part of the display fixtures in combination with a composition of black platforms with rounded edges and tactile surfaces. The substantial and monolithic spatial forms are softened by a sculptured staircase and curved display fixtures that give the space a strong physical expression.
位于伦敦中部梅菲尔德的一家前邮局为第一家欧洲的亚历山大·王旗舰店做了铺垫。在翻新后的原始外墙后面，三层楼被剥离到核心，并通过一个中央空隙连接起来，创造了一种视觉关系，打开了空间，增添了一种壮观的感觉。从现有的建筑结构出发，室内设计理念创造了一个由主要建筑元素定义的强大而清醒的空间：一个由柱、梁和墙内壁龛组成的严格网格，覆盖着银质石灰华。结构网格反映在地板的装饰，突出了梁在深灰色混凝土与水磨石地板之间的投影。相反，优雅的，弯曲的和连续的铬管定义了部分显示固定组合与黑色平台的圆形边缘和触觉表面的组合。实体和整体的空间形式被一个雕塑楼梯和弯曲的展示装置软化，给空间一个强大的物理表现。

Interior design elements explore the contrasts and contradictions between materials: the physical discrepancies between the rough, expressive and industrial materials mentioned above, is combined with soft and delicate finishes in order to create a sophisticated, elevated and yet unexpected atmosphere. As an example, black rubber and stingray embossed leather were used for the staircase and cabinetry, while grey suede was used for display surfaces. The flagship store features a luxurious material palette that presents furniture and fixtures that sit somewhere between contemporary art, modernist sculpture and classic furniture.Loose furnishings are an integral part of the architecture and atmosphere, a combination of custom-designed furniture by Alexander Wang and Vincent Van Duysen, along with the re-edition of 1970s Italian design by Gianfranco Frattini and the sculptural works of artists Ben Storms and Gerard Kuijpers. The London flagship is a fusion of Alexander Wang’s signature industrial athletic style with the craft and material richness of Vincent Van Duysen.
室内设计元素探索材料之间的反差和矛盾：上面提到的粗糙、表现力和工业材料之间的物理差异，与柔软和精致的饰面结合在一起，以创造一种复杂的、高耸的、但又出乎意料的氛围。例如，楼梯和橱柜采用黑色橡胶和黄貂鱼浮雕皮革，而展示表面则采用灰色绒面。旗舰店有一个豪华的材料调色板，展示介于当代艺术、现代主义雕塑和古典家具之间的家具和固定装置。许多家具是建筑和氛围的组成部分，是亚历山大·王(Alexander Wang)和文森特·范·杜伊森(Vincent Van Duysen)设计的定制家具的组合，还有弗朗西诺·弗拉蒂尼(Giano Frattini)重新发行的20世纪70年代意大利设计，以及艺术家本·风暴(Ben风暴)和杰勒德·奎尔斯(Gerard Kuijpers)的雕塑作品。伦敦旗舰是王大仁标志性的工业运动风格与文森·范杜尔森丰富的工艺和材料的融合。

Photography:

Koen Van Damme
科恩·范达梅

Publications:

WWD, July 2015
WWD，2015年7月

Vogue UK, August 2015
Vogue UK，2015年8月

Wallpaper*, August 2015
壁纸*，2015年8月

Dezeen, August 2015
Dezeen，2015年8月

De Standaard, August 2015
De Standaard，2015年8月

Weekend Knack, September 2015
周末诀窍，2015年9月