Melbourne Seed, Emporium The client’s brief to captivate the heritage of Seed and its presence as an Australian icon of style and substance withstanding the test of time were influential in the application of form, function and palette. Engaging a monochromatic foundation with injections of bright colour applied to the children and teen areas required an emphasis on the quality of detail and finishes used. Natural stone tiles to the shopfront, black powdercoated seed pod, natural stone service counter, three graduating French oak timber flooring tones and a ceiling featuring timber lining board introduces the merchandise and works to draw the shopper’s eye to the product displays. The scale, silhouette and placement of this monochromatic retail store have been carefully considered to achieve a visually intriguing layout. Charm comes from unexpected elements discovered throughout the store; from the custom designed Silvercross baby pram hangers, suspended plant pods, milk carton trolleys and looped leather pulls, each providing an element of playful quirkiness. Photography: Shannon McGrath Close
墨尔本的种子，EmporiumTheClientsBrief将种子的遗产和它的存在作为澳大利亚风格和实质上经受时间考验的物质的图标，在形式、功能和调色板的应用中是有影响的。将单色基础与应用于儿童和青少年区域的明亮颜色的注射接合，需要强调所使用的细节和饰面的质量。将天然石材瓷砖应用于商店、黑色粉末涂层种子箱、天然石材服务柜台、三个毕业的法国橡木木材地板色调和一个以木材衬板为特色的天花板，介绍了商品和作品，以将购物者的眼睛吸引到产品显示器上。该单色零售商店的规模、轮廓和布局已被仔细考虑以实现视觉上吸引人的布局。魅力来自于整个商店中发现的意想不到的元素；从定制设计的银跨婴儿PRAM衣架，悬挂的植物吊舱，牛奶盒手推车和环形皮革牵引，每个都提供了一个有趣的怪癖。摄影：ShannonMcGrath关闭