Photography by Cualiti
库拉蒂摄影

Briefing: Design the brand and interior for Nozomi Sushi Bar, a restaurant specialized in traditional sushi.
简介：为一家专门经营传统寿司的餐厅NozomiSushiBar设计品牌和内饰。

Solution: The project in which Masquespacio began to work in January 2014 starts with a previous study of Japanese culture and the origin of sushi. A study in which was involved the whole team of the Spanish creative consultancy to understand and represent the Japanese culture through the brand image and specially through the interior of the new restaurant from José Miguel Herrera and Nuria Morell. The brand name Nozomi was chosen by the founders of this project being a ‘Japanese high speed bullet train’ and at the same time meaning ‘fulfilled dream’; two significances with which with José Miguel and Nuria felt identified and that create a duality present continuously through the whole project: “Emotional classic’ and ‘Rational contemporary’.
解决方案：MasquesPaco于2014年1月开始工作的项目开始于以前的日本文化研究和寿司的起源。一项研究涉及西班牙创意咨询公司的整个团队，通过品牌形象，特别是通过来自JoostaMiguelHERRERA和NuriaMorrell的新餐厅的内部来理解和代表日本文化。品牌名称Nozomi是由这个项目的创始人选择的，该项目是一个“日本高速子弹列车”，同时意味着“完成的梦想”；与JoleanMiguel和Nuria的两个重要意义是被识别出来的，并产生了贯穿整个项目的二元性存在：“情感经典”和“理性的当代”。

The interior design of this local of 233 m2 in Valencia plays more intensely with the expressed duality. On one hand being ‘Rational contemporary’ through the pure state of concrete and grays, mainly present in the most structural parts such as walls, ceilings and floors. On the other hand the ‘Emotional classic’ aspect makes its introduction thanks to the carpentry, its hand finishes and the warmth of natural wood.
在巴伦西亚，这个233平方米的地方的室内设计更具有表现性的双重性。一方面是“理性的当代”，通过混凝土和灰色的纯净状态，主要表现在墙壁、天花板和地板等最具结构性的部分。另一方面，“情感经典”方面的介绍得益于木匠，它的手完成和温暖的天然木材。

Arriving to the restaurant you can see how these two aspects are attracting the attention. The concrete from the façade and the entry that clearly represents the classic Japanese carpentry. Walking through the door of the restaurant it can be appreciated how a central cube creates two corridors toward the central lounge that incorporates both decorative elements as well as the bathrooms and the warehouse, creating a continuous and open flow very typical for the architecture of the Eastern country. On the aesthetic level we can see how a Japanese village street has been reinterpreted through different modules, traduced here into a market, pharmacy, doors and windows. The rooftops in turn interpret the most contemporary and rational part with a clearly Japanese inclination.
到餐厅你可以看到这两个方面是如何吸引注意力的。从Fahlade出来的混凝土和清楚地代表经典日本木工的入口。步行穿过餐厅的门，可以理解一个中心立方体是如何为中央休息室创建两个走廊的，该中心休息室结合了装饰元件以及浴室和仓库，为东部国家的建筑创造了一个非常典型的连续和开放的流动。在美学层面上，我们可以看到日本乡村街道是如何通过不同的模块重新诠释的，在这里引入市场、药店、门和窗口。屋顶反过来又解释了最现代和理性的部分，有明显的日本倾向。

The idea behind the first part of the restaurant is to make the customer live the experience of walking through a Japanese street, while he is being stunned by its beauty and getting excited about the construction details of Japanese carpentry, before reaching the principal lounge where he could enjoy not only an authentic sushi, but at the same time a unique experience below a cherry-tree as if he sits in a Japanese courtyard. From his seat each diner looks up at the show created in the sushi bar that reinterprets a traditional sushi peddler, known as the first mobile fast food stall. In the meantime the cherry-tree’s flowers, inspired by the origami, bloom naturally. Last but not least the private zone allows separate environments for major intimacy, without isolating the diner from the show projected more below and maintaining the shadows generated by the lightings, also inspired by the more minimal Japan, highlighting the irregular and unique carpentry.
餐厅第一部分的理念是让顾客体验走过一条日本街道的经历，同时他对日本木匠的建筑细节感到震惊和兴奋，然后来到主休息室，他不仅可以享受到正宗的寿司，还可以享受樱桃树下的独特体验，就像他坐在一个日本庭院里一样。每一位就餐者都会从座位上抬起头来看寿司店里的表演。寿司店重新诠释了传统的寿司小贩，被称为第一个流动快餐店。同时，樱花在折纸的启发下自然绽放。最后但并非最不重要的一点是，私人区域允许不同的环境进行重大的亲密关系，而不会将餐厅与投影在下面的节目隔离开来，同时保持灯光所产生的阴影，这些阴影也受到了更小规模的日本的启发，突显出这位不规则而独特的木匠。

See our branding project for Nozomi Sushi Bar here.
见我们的品牌项目，诺佐米寿司酒吧在这里。

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