onok-lighting-light-building masquespacio
2019-09-26 15:32
Photography Fair Stand by Fernando Alda, Photography Catalogue by Luis Beltran 摄影博览会由费尔南多阿尔达主办,摄影目录由路易斯贝尔特兰
The Light - Building Stand at Frankfurt, Germany, that was commissioned after the redesign of Onok Lighting’s brand image last year, follows the overall aesthetic used by Masquespacio for the campaigns of the lighting brand’s new product launches. That way the design seeks to transmit a message that plays with the perception of their users through phrases like “Colours are brighter when the mind is open” or “When you feel colours you will un-derstand the why of their forms”; Above different decorative elements represented with daily life unreal colours are used to create a reflection about their influence on our point of view and the state of mind they gen-erate. Last, different forms and colours for the exhibition walls invite the visitor to live an experience from the beginning to the end at Onok Light-ing’s stand. 所述光
Ana Milena Hernández Palacios, creative director from Masquespacio: “What we look for in each project is to create a continuous experience and that way surprise visitors in each part of the space they are going to discover. At the booth of Onok Lighting, still maintaining an exhibition aspect, we seek to entertain the visitor from the beginning to the end through colours, messages and forms, while he gets to know the tech-nical lighting firm’s new products.” 玛斯科帕西奥的创意总监安娜·米莲娜·埃尔南德斯·帕拉西奥斯说:“我们在每个项目中寻找的是创造一种持续的体验,这样他们将会发现的空间的每一部分都会让游客感到惊讶。在奥诺克照明公司的展位上,我们仍然保持着展览的一面,我们寻求通过颜色、信息和形式来招待参观者,同时他也了解了这家科技照明公司的新产品。“
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