raco-campaign masquespacio
2019-09-26 15:32
Photography Campaign by Luis Beltran, Photography Branding by Masquespacio 路易斯·贝尔特兰的摄影运动,马斯克帕西奥的摄影品牌
For this project of rebranding and product redesign RACO contacted Masquespacio with the aim to make their clients fall in love with them again through a new actual product line that mixes trendy products with authentic author designs. Thereby Masquespacio in first case realized a market study with the purpose of redesigning RACO’s existing products with new materials, textures and colours. 对于这个重新品牌和产品重新设计项目,Raco联系了MasquesPaco,目的是让他们的客户再次通过一个新的实际产品线来与他们相爱,这种新的产品线将流行的产品与真实的作者设计混合起来。因此,MasquesPaco在第一个案例中实现了一项市场研究,目的是重新设计RAO的现有产品,采用新的材料、纹理和颜色。
A total of 4 products were reinvented and presented in a campaign that seeks to represent each product in real environments with a touch of fantasy and a completely different style. The more colourful style form the creative consultancy is recognizable, but also a more romantic aesthetic and contemporary set-ups, perfect for the Spanish lighting brand’s most modern lamps. 总共有4种产品被重新发明并呈现在一场旨在用幻想和完全不同的风格在现实环境中代表每一种产品的运动中。更具色彩的风格的创意顾问是可识别的,但也是一个更浪漫的美学和当代的设置,完美的西班牙照明品牌最现代的灯具。
*All lamps by RACOLab or external designers. *所有灯具由RACOLab或外部设计师设计。
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