Photography by Cualiti
库拉蒂摄影

Briefing: Renew the brand identity and existing collection of Spanish upholstery brand Missana with new textures and colours to attract new and existing clients.
简报：更新新的质地和颜色以吸引新的和现有的客户，更新品牌标识和现有的西班牙室内装潢品牌Missana的收藏。

Solution: Taking in count the 20 years of existence of the Spanish brand and its popularity on the French market, the collection called ‘The Twenties’, is inspired mainly by the crazy twenties in Paris, while another part seeks to reach a more actual market through trendy colors and materials; As an advance of the future collection actually in production that includes only author designs.
解决办法：考虑到西班牙品牌存在的20年，以及它在法国市场上的流行程度，这个名为“二十年代”的系列主要受到巴黎20多岁的疯狂人士的启发，而另一部分则试图通过时尚的色彩和材料来达到一个更实际的市场；作为未来系列的一种进步，它实际上只包括作者的设计。

“Through new colors and textures we wanted to reposition Missana as an upholstery brand that creates emotions and seeks to be part of the people’s lifestyle.” That way the actual client is offered a series of new possibilities but also an opportunity for new clients looking for emotional products with which they feel identified.
“通过新的颜色和纹理，我们希望重新定位米斯萨作为一种室内装潢品牌，创造情感并寻求成为人们生活方式的一部分。”说，实际客户提供了一系列新的可能性，但也是新客户寻找情感产品的机会。

*Masquespacio was in charge of the art direction, including the selection of new colours and materials. The furniture itself was designed by Missana or external furniture designers.
*马斯帕西奥负责艺术方向，包括新颜色和新材料的选择。家具本身是由Missana或外部家具设计师设计的。