Photography by Luis Beltran
LuisBeltran摄影

The design for L’Atelier Rouge starts with the clients’ needs to actualize its website and brand after 5 years of existence on the American market. L’Atelier Rouge in search of a fresh and modern design studio contacted creative consultancy Masquespacio with the requirement to maintain its “Floral punk” image, but with a more contemporary and minimalist touch. Bright and bold colors are mixed and combined with very L’Atelier Rouge’ illustrations and photography’s of flowers, that result in a global modern and ‘cool’ image, without loosing sight at the seriousness the brand wants to transmit to its clients. Talking about the patterns, they are based on the different flowers and plants the American brand uses for its designs, while each of the members from the multicultural team of L’Atelier Rouge are hided behind the flower heads. Last, the combination of forms, bright colors and sketches represent the edginess from L’Atelier Rouge, concluded into a totally customized brand and website design.
LatelierRouge的设计始于“客户”需要在美国市场5年后实施其网站和品牌。LatelierRouge在寻找一个全新的现代设计工作室时，联系CreativeConsultantMasquesPaco，要求保持其“花卉PUNK”图像，但有更多的当代和简约的触摸。明亮和大胆的颜色被混合，并与非常高的“红磨坊”插图和摄影“S”相结合，这导致了一个全球性的现代和“酷”的形象，而没有看到品牌想要向其客户发送的严重性。在谈论这些模式时，他们以不同的花和植物为基础，美国品牌在设计中使用，而来自多元文化团队的每一位成员都在花头后面。最后，各种形式、明亮的颜色和草图的结合代表了从LatelierRouge的Edgess，缔结了一个完全定制的品牌和网站设计。