doctor-manzana-3 masquespacio

2019-09-26 15:32

Photography by Luis Beltran
LuisBeltran摄影

The history from Doctor Manzana and Masquespacio started during the summer of 2013 when their founders Fran and Reyes commissioned the creative consultancy to redesign their brand and create their first point of sale. Being the brand specialized in iPhone reparations and mobile phone accessories, above other accessories for smartphones, the brand reinvention focused mainly on the 54 degrees angle of touch screens. That angle was applied both to the brand as well as to the interior design, besides four different colors: green and blue as a reference to the doctor, salmon for the fashionistas and purple for the geeks. Metal on the other hand adds an industrial touch that reminds us of the laboratories.
曼扎纳博士和马斯克帕西奥的历史始于2013年夏天，当时他们的创始人弗兰和雷耶斯委托这家创意咨询公司重新设计他们的品牌，并创建了他们的第一个销售点。作为专门从事iPhone赔偿和手机配件的品牌，在智能手机的其他配件之上，品牌再造主要集中在54度触摸屏上。这个角度既适用于品牌，也适用于室内设计，此外还有四种不同的颜色：绿色和蓝色代表医生，鲑鱼代表时尚者，紫色代表极客。另一方面，金属增加了一种工业触觉，让我们想起了实验室。

For the second store Masquespacio sought to maintain the brands’ identity already marked during the first project, offering a new custom-made design that could be recognized by Doctor Manzana’s actual clients and at the same time propose a completely different design for this new point of sale. Thereby we can still recognize the 54 degrees angles, colors and materials, but giving more importance to the metal finishes. Above, compared with the first store, additional elements have been added to propose a better service related to storage and the change of the kind of products on sale.
对于第二个商店MasquesPaco寻求保持在第一个项目中已经标记的品牌“身份”，提供了一种新的定制设计，该设计可以由Manzana医生的实际客户识别，同时为这一新的销售点提出完全不同的设计。因此，我们仍然可以识别54度角、颜色和材料，但更重要的是，与第一商店相比，增加了额外的元素，以提出与存储有关的更好的服务以及销售产品的种类的变化。

To be highlighted is the space that will serve for workshops and talks, that is completely separated from the store and includes the Doctor Workshop high stool chair designed by Masquespacio and that will be the first official product sold directly through Masquespacio below their sub-brand Mas Creations.
要强调的是，将为讲习班和讲座服务的空间，这是完全脱离商店，包括博士工作室高凳子椅子设计的马斯克帕西奥，这将是第一个官方产品直接出售通过马斯克帕西奥的次级品牌的Mas创作。