Year 2015 Status: realised Client: UPC
2015年现状：已实现客户：UPC

When UPC expanded its portfolio to mobile phone services, destilat was hired to develop a new shop concept for the company.
当刚果爱国者联盟将其投资组合扩大到移动电话服务时，Deliat被雇佣来为该公司开发一个新的商店概念。

The goal of this corporate architecture is to bring customers into UPS shops, have them experience UPC’s brand and product world in these shops and ultimately bring the brand and the company’s products closer to UPC’s customers.
这种公司架构的目标是将客户引入UPS商店，让他们在这些商店中体验UPC的品牌和产品世界，并最终使品牌和公司的产品更接近UPC的客户。The new shops’ scenery is embedded in a very neutral setting.
“新商店”的风景被嵌入了一个非常中立的环境中。This setting includes white, functional furniture for service and flexible elements for product presentations, which include various mounting options for TV screens, boards for mobile phones, as well as display cases for UPC offers and further accessories.
这一设置包括用于服务的白色功能家具和用于产品展示的灵活元素，其中包括电视屏幕、移动电话板的各种安装选项，以及UPC提供的展示柜和其他配件。The spacious representation of the UPC brand is incorporated in this setting with graphic elements. Two types of desks were developed to further improve customer service. There are sitting desks, which are used for service shops, and standing desks, which are used by the sales team.
宽敞的UPC品牌的代表是结合在这个设置与图形元素。开发了两种类型的办公桌，以进一步改善客户服务。有坐式办公桌，用于服务商店；有站立式办公桌，用于销售团队..The new shop concept emphasises the UPC world’s dynamics and complexity and highlights the brand’s values.
新店理念强调了UPC世界的动态性和复杂性，并突出了品牌的价值。UPC’s brand image, products, and values are presented emotionally via the spatial communication concept to create a varied experience and reflect the company’s corporate philosophy. The new shop design stages the brand perfectly, generates a high recognition value, and conveys UPC’s innovative multimedia world.
刚果爱国者联盟的品牌形象、产品和价值观在情感上通过空间通信概念呈现，以创造变化的体验，反映公司的企业理念。新的商店设计将品牌完美化，产生了高的识别价值，并传达了刚果爱国者联盟的创新多媒体世界。Team Harald Hatschenberger Thomas Neuber Magdalena Haas Marija Djondovic
HatschenbergerThomasNeuberMagdalenaHaasMarijaDjondovic团队Photography destilat/Harald Hatschenberger
摄影/Harald Hatschenberge