首发 | bjarke ingels group为香榭丽舍大街的老佛爷百货公司设计了新的旗舰店 首
2019-08-28 07:20
法国主要百货公司老佛爷百货(galeries lafayette)向我们分享了其位于香榭丽舍大街(champs-elysees)的新旗舰店的图片。该项目于2019年3月28日开放,总占地面积6500平方米(7万平方英尺),是巴黎最具标志性的大道上最大的零售空间。这座20世纪30年代的装饰派艺术建筑的内部曾经是一家银行,现在由bjarke ingels group (BIG)改造而成。bjarke ingels group希望为游客和品牌创造一个表达的平台。
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BIG为新老佛爷香榭丽舍大道设计的一系列数字创新增强了这一设计的效果,它采用了大胆的布局,使游客能够在四个相互连接的楼层之间自然地移动。建筑通过一条隧道进入,这条隧道将游客引向商店的中心。从这里,玻璃楼梯与建筑现有的楼梯形成对比,同时表达了贯穿整个方案的透明度。
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作为室内橱窗,六个悬挂的玻璃盒子提供了一个展示新品牌和新产品的地方。BIG还设计了这家店的家具。在一层,一个金色的圆环环绕着中庭——同时融入建筑的建筑风格,同时提供了一种新的销售方式。bjarke ingels解释说:“老佛爷百货是市中心零售业的先驱。”“这款新旗舰店完美地体现了它的愿望,即打造人们居住和参与其中的商店,而不仅仅是销售网点。”
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为了创造一个进入、提升和探索的邀请,我们设计了一些元素,它们发现自己处于建筑和家具的交汇处。该项目提供了一系列亭台楼阁,这些亭台楼阁可能会随着时间的推移而改变和变化,而不是破坏建筑的老骨头或用墙壁来描绘功能。原始空间几乎具有城市规模和特色,甚至可以容纳最狂野的干预,这让我兴奋地想象,我下次回来可能会在这里发现什么。英格尔斯的评论。
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旗舰店提供一系列的空间,致力于购物,餐饮和活动。一楼被描述为一个沉浸式和多事的空间,有弹出式商店和一个美丽的区域。一楼致力于当代时尚,二楼则是永恒的奢侈品牌和创意品牌。与此同时,地下室的美食广场提供了一系列吃饭和社交的场所。
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我们的项目设计是对过去建筑材料和传统的致敬。“当游客漫步于商店时,他们将能够发现历史特色,并以当代的方式重新诠释和实现。”这些空间通过建筑构件进行开发和转换,为混合用途创造了一个流动而独特的环境。例如,鞋类空间的家具被设计成一种神奇的地毯长椅,顾客可以坐下来试用产品。“平台”楼梯成为一个令人惊叹的观景台,从那里可以欣赏香榭丽舍大街。
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老佛爷,长期赞助人的当代设计和城市遗产项目,目前导致大道的改造通过支持恢复圆顶’des champs-elysées喷泉,已重新罗南,该款bouroullec。它们于2019年3月落成,旋转速度与从它们身边走过的人一样快,为这条熙熙攘攘的大街营造了一种缓慢而诗意的平衡。
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从一层开始,游客可以立即看到上层,吸引他们探索不同的目的地和活动。自动扶梯由温暖的金属和玻璃制成,与中庭的材质相同。探索商店和它的不同层次是对精心设计的环境的发现,这里的家具不仅仅是储藏:交织的地毯变成了更衣室,台面是一堆雕塑般的元素,鞋展上的魔毯同时也是供购物者坐下试穿鞋子的家具。
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“当我们从1932年开始继承这个不可思议的空间时,大部分漂亮的材料和装饰艺术元素都被涂成黑色的干墙所覆盖,天窗被薄板石遮蔽,与外部的联系也消失了。”我们专注于建筑的核心,保留了所有珍贵的材料和精致的细节,将它们包裹在画廊般的空间中。历史建筑的天花板高度和充足的日光补充了原始的品质,”BIG合伙人雅各布·沙(Jakob Sand)说。 商店的上层进一步细化,并延续家具作为人工制品的理念。顶层的特点是一系列悬挂的玻璃玻璃体,类似于独立的物体,可以容纳从低层可见的各种体验和活动。游客可以在购物和Oursin餐厅休息,欣赏城市美景,或在香橼咖啡馆放松,这两家咖啡馆都是由法国时装设计师西蒙•波特•杰奎默斯(Simon Porte Jacquemus)设计,由鱼子酱卡斯皮亚(Caviar Kaspia)经营。与此同时,位于整个低层的巴黎美食广场(paris food court),食品杂货和餐厅被分成甜蜜和美味的部分,巨大的柜台围绕欢迎共享的桌子布置。
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项目信息: 客户:galeries lafayette集团 面积:73.100 ft2 / 6.800 m2 地点:法国巴黎 建筑师:Big- bjarke ingels集团 合作伙伴:SRA architectes(本地建筑师)、SETEC (MEP)、AR-C(结构工程师)、SNAIK(照明设计师)、戏剧项目(声学顾问)、cabinet vanguard(成本顾问、拱门规格)、室内设计 Big- bjarke ingels集团 合作伙伴:bjarke ingels, jakob sand 项目经理:karim muallem, gabrielle nadeau 项目领导人:karim muallem, gabrielle nadeau, xavier delanoue(建筑);francesca portesine, pauline lavie-luong(家具) 团队:agla sigridur egilsdottir,阿尔瓦罗加西亚,amro abdelsalam, anis souissi,安娜juzak,奥雷里frolet,卡特琳娜·里维拉,克里斯蒂安·洛佩兹,克莱门汀哈克,库grigorescu,艾米丽·皮克特,艾米娜halefoglu她们,michelesio,伊森duffey,艾蒂安杜瓦尔,菲利普milovanovic,弗朗西斯科哈维尔sarria萨拉查,gerhard pfeiler, hugo yun童soo,格林hye-min cha,雅各布·兰格,简妮,乔安娜m . lesna,何塞卡洛斯·德·席尔瓦,卡塔兹娜swiderska,劳伦特de carnière,卢卡斯·斯坦,卢西安racovitan,malgorat mutkowska, marie lancon, miguel rebelo, monika dauksaite, paula domka, philip rufus knauf, quentin bl调查,rahul girish, ramon montecillo, sergi sauras i collado, stefano zugno, taylor fulton, terrence chew, thomas sebastian krall, thomas karl ramstrand, tracy sodder, yesul cho