Architects: TPG Architecture Project: MullenLowe Ad Agency Offices Location: Winston-Salem, NC, United States Architect in Charge: Larry Berger, RA Lead Designer: Carly Jacobson, LEED AP Area 37500.0 ft2 Photography: Eric Laignel

建筑师：tpg建筑项目：MullenLowe Ad Agency办公地点：温斯顿-塞勒姆，NC，美国建筑师：拉里·伯杰，RA首席设计师：卡莉·雅各布森

After a successful teaming for the design of their Boston headquarters, MullenLowe engaged TPG Architecture to design its new office in Winston-Salem, NC: a 37,500 square foot space in the city’s newly developed Wake Forest Innovation Quarter. The Ad Agency offices design was an opportunity to create a strong communications touchpoint expressing MullenLowe’s identity as a “challenger” in the advertising industry, a scrappy do-everything ad firm with a global reach.

在成功合作设计了波士顿总部之后，MullenLowe聘请TPG建筑公司在威斯康辛州温斯顿-塞勒姆的新办公室设计了一个37，500平方英尺的空间，位于新开发的威克森林创新区。广告代理公司的办公室设计是一个机会，创造了一个强大的通信接触点，表达了MullenLowe作为广告业“挑战者”的身份，一家在全球范围内竞争激烈的无所不包的广告公司。

MullenLowe’s staff work in multiple disciplines for diverse clientele, so their space had to be flexible and inspirational. The space itself was breathtaking when the design team first walked through. Built in the 1930’s, the building was originally a tobacco factory. A large, deep floorplate, 14’ ceilings and metal-frame windows were the raw materials that provided the framework for MullenLowe’s new offices.

MullenLowe的工作人员在多个学科为不同的客户工作，因此他们的空间必须是灵活的和鼓舞人心的。当设计团队第一次走过的时候，这个空间本身就令人叹为观止。这栋建筑建于20世纪30年代，最初是一家烟草工厂。一个大的、深的地板、14英尺的天花板和金属框架的窗户是为MullenLowe的新办公室提供框架的原材料。

The design concept was to respect and celebrate the existing structure, leaving the walls and ceiling untouched by using floating free forms – rectangular boxes built between the columns – to create space within the space.

设计理念是尊重和庆祝现有的结构，让墙壁和天花板不受影响，使用漂浮的自由形式-在柱子之间建造矩形盒子-在空间内创造空间。

The L-shaped floor plate naturally split the space in two distinct wings. The reception area is logically situated at the vertex of the wings, in an existing open atrium with stairs to the lobby. By placing reception there and using the free form boxes to subdivide the space, the design team was able to bring focus and continuity to the plan, dividing the raw space into functional neighborhoods and providing myriad open and inspiring creative environments. The program required an assortment of collaborative spaces including conference rooms, huddle booths, photo and recording studios, and a media screening room with stadium seating.

L形地板自然地将空间分成两个不同的机翼。接收区域逻辑上位于机翼顶点，位于现有开放的中庭，带有通往大厅的楼梯。通过在那里放置接待并使用自由形式框细分空间，设计团队能够将重点和连续性引入计划，将原始空间划分为功能社区，并提供无数开放和鼓舞人心的创意环境。该项目需要各种协作空间，包括会议室、缩聚展台、照片和录音工作室，以及一个带有体育场座位的媒体筛选室。

Structural columns and beams were left exposed, still coated with nearly a century of layered paint, which was minimally sandblasted to prevent peeling. Finishes and furniture were inspired by the raw space; the free form boxes are clad in plywood and dark-gray painted sheetrock, while the chair colors were sampled from the peeling paint on the concrete walls. The designers devised a system of perforated metal screens to allow for magnetic pin-up space throughout the office without interrupting the openness and fluidity of the floor.

结构柱和横梁暴露，仍然涂有近一个世纪的分层油漆，这是最低限度的喷砂，以防止剥落。装饰和家具的灵感来源于原始空间；自由形状的盒子里覆盖着胶合板和深灰色的彩绘床单，而椅子的颜色则是从混凝土墙壁上剥落的油漆中取样的。设计师们设计了一个穿孔金属屏幕的系统，以便在不干扰地板的开放性和流动性的情况下，在整个办公室内提供磁性插销空间。

Today, MullenLowe’s space is more conducive for hosting events for local groups such as the Arts Council, as well as outside vendors, such as the local coffee house who provide the staff with on-site barista. Internally, the open work environment and common areas allow for more accidental collisions and natural collaborations, all of which are selling points when hiring new talent and pitching clients.

如今，MullenLowe的空间更有利于为当地团体举办活动，如艺术委员会，以及为员工提供现场咖啡师的当地咖啡厅等外部摊贩。在内部，开放的工作环境和公共区域允许更多的意外碰撞和自然协作，所有这些都是招聘新人才和推销客户时的卖点。