Haldane Martin Iconic Design has designed a brewery and restaurant interior for Mad Giant beer that plays with scale referencing oversized metal toy construction kits. The result is a creative and welcoming industrial space that brings to life the DIY ethos of the renegade South African craft beer, while contributing to the urban regeneration of inner-city Johannesburg.

霍尔丹马丁标志性设计公司为“疯狂巨人啤酒”设计了一个酿酒厂和餐厅内部，它可以参照超大的金属玩具建筑套件来玩。其结果是创造了一个充满创意和欢迎的工业空间，使叛逆的南非手工艺啤酒的DIY精神生机勃勃，同时也为约翰内斯堡市中心的城市复兴做出了贡献。

Mad Giant craft beer is a South African beer made by chemical engineer Eben Uys, still in his early thirties, a man with a passion for experimenting with science and flavour who is not afraid of big ideas. Mad Giant represents “the small guy brave enough to dream big and do something crazy,” in the words of its founder. Its mindset is renegade, propellerhead and somewhat madcap.

“疯狂巨人手工艺啤酒”是一种南非啤酒，由化学工程师艾本·尤斯(Eben Uys)制作，他30岁出头，热衷于尝试科学和风味，不惧怕大创意。“疯狂巨人”用创始人的话说，它代表了“敢于梦想并做疯狂事情的小个子”。它的心态是叛逆，螺旋桨和有点疯狂。

The brewery and restaurant in downtown Johannesburg was designed to embody the Mad Giant ideology and to create a space where beer drinkers can experience the free-spirited, adventurous philosophy of the brand, while experiencing a celebration of flavour and uninhibited creativity in a vibrant environment.

位于约翰内斯堡市中心的酿酒厂和餐厅旨在体现疯狂巨人的意识形态，并创造一个空间，让喝啤酒的人在充满活力的环境中体验到自由、冒险的品牌理念，同时体验风味和无拘无束的创意。

The interior concept draws on the mad, DIY mindset of Mad Giant and plays with scale to emphasise the giant behind the brand. Emerging as the perfect brand mascot, a giant yeti forms a centrepiece installation. This also translates onto the new brand identity of the beer bottle labels and other graphic design elements.

内部概念借鉴疯狂，DIY思维的疯狂巨人和发挥规模，以强调巨人背后的品牌。作为完美的品牌吉祥物，一个巨大的雪人形成了一个中心装置。这也转化为新的品牌标识的啤酒瓶标签和其他图形设计元素。

Standing from floor to ceiling behind the front bar facing the entrance of the brewery, the 7-metre-tall icon is made from laser-cut yellow zinc-passivated steel, riveted to a mild steel framework. It is spot lit from the ceiling, making it radiate from every angle of the space. At its base is the bar display with a large circular bar counter and branded Mad Giant beer taps in front of it.

从地板到天花板，面对啤酒厂入口处的前酒吧后，7米高的图标是由激光切割的黄色镀锌钝化钢制成，铆接在一个软钢框架上。它是从天花板上点亮的，使它从空间的每一个角度发出辐射。在它的底部是酒吧显示器，有一个巨大的圆形酒吧计数器和品牌狂人啤酒水龙头在它的前面。

The 6-metre-diameter cast concrete bar counters take the form of a giant bottle cap beneath the giant yeti. There are another three simpler concrete bars at the back of the brewery in the tasting pods.

直径6米的浇铸混凝土棒柜采用巨型雪人下面的巨型瓶盖的形式。在酿酒厂的后面还有三根简单的混凝土筋。

All the furniture in the brewery is bespoke and includes a range of original pieces by Haldane Martin made from custom-made scaled up Meccano, like giant toys turned into furnishings, to bring the brand vision to life. Giant murals with a playful, childlike aesthetic adorn the walls, enhancing the effect of a child’s big dreams brought to life.

酿酒厂的所有家具都是定制的，包括霍尔丹·马丁(Haldane Martin)用定制的Meccano定制的一系列原创家具，就像巨大的玩具变成家具，让品牌形象焕发生机。巨大的壁画，带有顽皮的，童趣的美学装饰墙壁，增强了一个孩子的伟大梦想的效果带来的生命。

地板是壮观的，结合不同的材料的方式，重申了吹起的玩具积木。餐厅的地板是由回收罗得西亚柚木地板，铺设成人字形骨。在啤酒厂的前面，人字形碎片变成了像素状的碎片，与漂浮的木头碎片结合在一起，形成了有趣的图案。在瓶子商店，木地板像素状蜂窝状黑白瓷砖。

The walls along the length of the brewery feature grey-scale murals by graffiti artist Nomad. There are four portraits, one of a hooded woman, another a child in a bear onesie (his ‘mad giant’ suit) and the third of two children’s faces wearing goggles. Hexagon tiles feature on the walls of the bathrooms and kitchen.

在酿酒厂沿线的墙壁上，有灰色的壁挂画，由喷画艺术家Nomad。这里有四幅画像，其中一张是一个戴帽的女人，另一张是一个穿着熊的孩子（他的“疯狂的大西装”），还有两个孩子脸上戴着护目镜的三个。六角形瓷砖在浴室和厨房的墙壁上。

An 80-year-old shed that has been refurbished, the building’s roof was replaced in renovations and left with exposed steel trusses painted with burnt red undercoat. The building itself used to be an old elevator factory in Johannesburg’s industrial hey-day and stood empty for years before the Mad Giant renovation. The transformation speaks to the upsurgence in movement back into South Africa’s financial capital’s inner city, with a revival of interest in the downtown area’s creative regeneration.

这座有80年历史的棚屋已经被翻新过，屋顶在翻修中被替换，剩下的是暴露在外面的钢桁架，上面涂着烧焦的红色底漆。这座建筑本身曾经是约翰内斯堡工业大厦的一家老电梯工厂，在疯狂的巨人改造之前，它一直空着好几年。这一转变表明，随着人们对这个市中心地区的创新复兴的兴趣，这场运动正在向南非金融城的中心城市回归。

The interior was worked on from concept to installation between the Johannesburg venue and Cape Town, where the Haldane Martin design team is based. The process went smoothly and the client and designer are both incredibly happy with the final product. As the doors open to the public so interest is piquing in this completely unique, innovative space that caters to a wide audience of beer, food and design lovers alike.

内部工作从概念到安装之间的约翰内斯堡会议场地和开普敦，霍尔丹马丁设计团队的基地。整个过程进行得很顺利，客户和设计师对最终产品都非常满意。随着大门向公众敞开，人们对这一完全独特的创新空间产生了浓厚的兴趣，这一空间吸引了啤酒、食品和设计爱好者的广泛兴趣。

Pioneering new flavours and iconic design, Mad Giant celebrates a brave creative spirit that speaks to the urban regeneration burgeoning in Johannesburg’s inner-city. It is a space that highlights the transformation of an area once lost to detriment, which is once again being revived to its former glory.

“疯狂巨人”以创新的风味和标志性的设计为灵感，为约翰内斯堡内部城市的城市再生提供了一种勇敢的创新精神。它是一个强调一个曾经因损害而失去的区域的转变，它再次被恢复到它以前的荣耀。

Interior and Furniture Design: Haldane Martin Iconic Design Project: Mad Giant Craft Beer Location: Johannesburg, South Africa Photographs: Micky Hoyle

室内和家具设计：霍尔丹·马丁标志性设计项目：疯狂巨型工艺啤酒地点：南非约翰内斯堡照片：米奇·霍伊尔

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