Happyhappyjoyjoy Restaurant is Inspired by the Hectic Streets of Asia

2016-03-14 10:02

                            
Dutch studio Concrete has recently completed the Amsterdam based restaurant Happyhappyjoyjoy, a cheerful collection of colors and typical Asian flavors. The turbulent streets, rich flavors and bright colors of Asia, typical for cities like Bangkok, Saigon and Hong Kong, come together in Amsterdam. This playful design, organized eclectic chaos is inspired by the typical Asian local markets and busy streets, and it will make you feel like you’re right in the middle of it all.
荷兰工作室混凝土公司最近完成了阿姆斯特丹的快乐餐厅,一个令人愉快的颜色和典型的亚洲风味的集合。喧嚣的街道,丰富的风味和明亮的色彩,亚洲的典型城市,如曼谷,西贡和香港,聚集在阿姆斯特丹。这种有趣的设计,有组织的折中式混乱,是由典型的亚洲本地市场和繁忙的街道所激发的,它会让你觉得自己就在这一切的中间。
Description by Concrete: Happyhappyjoyjoy is inspired by the hectic streets of Asia, serving small dishes influenced by the streets and markets of Thailand, Malaysia, Vietnam, Indonesia, China, and South Korea. Concrete designed the concept, name, interior design and total identity of Happyhappyjoyjoy; a restaurant which represents an eclectic mix and conglomeration of different streets and alleys. Packed with rich colours, textures, prints, lights and different seating areas with smoking woks and steamers in the background.
快乐来自于亚洲繁忙的街道,受泰国、马来西亚、越南、印度尼西亚、中国和韩国的街道和市场的影响。具体设计了快乐的概念、名称、室内设计和总体标识;一家代表不同街道和小巷的混合和集合体的餐厅。包装丰富的颜色,纹理,版画,灯光和不同的座位区域与吸烟的工作和蒸汽在后台。

                            
The restaurant area radiates a completely different, and more colourful, atmosphere. The walls are covered in bright artwork featuring a collection of posters and pamphlets collected in Asia, as well as some created specifically for Happyhappyjoyjoy. The artwork is plastered randomly across the walls (like graffiti) and even continues into the large alcoves. The alley is illuminated by five huge Proplights by Bertjan Pot for moooi featuring bulb lights, reminiscent of garlands of random streetlights as seen in pop-up street food stalls. The restaurant is divided in five spaces, each with a unique identity, capturing the organised chaos that characterises Asian streets.
餐厅区域散发着一种完全不同、更加丰富多彩的氛围。墙壁上覆盖着明亮的艺术品,其中包括在亚洲收集的海报和小册子,以及一些专门为快乐而创作的作品。这些艺术品被随意地贴在墙上(比如涂鸦),甚至一直延伸到大壁龛里。这条小巷是由Bertjan Pot for Moooi的五条巨大的路灯照明的,其中有灯泡灯,这让人联想到街灯随处可见的花环,就像在弹出的街头小吃摊上看到的那样。餐厅分为五个空间,每个空间都有其独特的特征,捕捉到了亚洲街道的混乱。

                            
Concrete’s ambition for the venue was to create a new generation of restaurants and interior design, and break with current trends. Concrete believes Happyhappyjoyjoy will be a destination where guests will experience joy and happiness in a playful environment that stimulates the senses in every way; a space where everyone will feel positive, and where a smile will automatically appear on visitors’ faces.
混凝土的目标是创造新一代餐厅和室内设计,并打破当前的趋势。具体相信,快乐将是一个目的地,客人将在一个以各种方式刺激感官的有趣环境中体验快乐和幸福;一个每个人都会感到积极的空间,一个微笑会自动出现在游客脸上的空间。
Project: Happyhappyjoyjoy Restaurant, Amsterdam Concept, identity and Interior design : Concrete Studio Photos: Wouter van der Sar
项目:快乐欢乐餐厅,阿姆斯特丹概念,身份和室内设计:具体工作室照片:沃特范德萨

                            

                            

                            

                            

                            

                            

                            

                            

                            

                            

                    

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