Roaringwild – Uniwalk Retail Store by Domani

2018-08-10 12:30

                            

                            
Designer: DOMANI / Kingson Liang Project: Roaringwild – Uniwalk Location: Shenzhen, China Area: 200 sqm Year: 2017 Photographer: Shaon Liu
设计师:多曼尼/梁金森项目:RoaringWild-Uniway地点:深圳,中国地区:200平方米年:2017年摄影师:刘少雄
ROARINGWILD is a local clothing brand of urban-street-style in Shenzhen. It takes an attitude of ROAR (Respect, Overcome, Attitude, Responsibility) to form its own values which can lead us to be positive and have deep affection for life. In order to convey the local street culture, create lifestyle and attitudes belonging to this generation, the brand uses the clothing as a carrier. Basing the concept of the brand – NO REASON NO EXCUSE, the design try to break the boring display and the tedious shopping process.
ROARINGWILD是深圳城市街头风格的本地服装品牌.它需要一种咆哮的态度(尊重、克服、态度、责任)来形成自己的价值观,从而引导我们变得积极,对生活有着深刻的感情。为了传达当地街头文化,创造属于这一代人的生活方式和态度,品牌以服装为载体。基于品牌的概念-没有理由没有借口,设计试图打破乏味的展示和繁琐的购物过程。

                            
Early contacting with ROARINGWILD, intuitive feeling is a group of young people with a strong attitude focusing on a stubborn culture. As DOMANI, cherish the same ideals and follow the same path as heroes.
早期接触ROARINGWILD,直觉是一群年轻人以强烈的态度专注于一种顽固的文化。作为多马尼,要像英雄一样珍惜同样的理想,走同样的道路。

                            
Space designed by DOMANI, consistent of the fierce strokes presented shake the soul of the visual impact and sensory illusion. A huge red device through the whole space, become a rough and wild artistic existence, from a positive point of view, but also formed the brand name of the first letter R type.
空间由多玛尼设计,一致的猛烈的笔触呈现出震撼灵魂的视觉冲击力和感官错觉。一个巨大的红色装置贯穿整个空间,成为一种粗犷而狂野的艺术存在,从积极的角度来看,也形成了品牌名称的首字母R型。

                            
A very futuristic geometric sense of the interior filled with red and black hitting the tone, red symbolizes passion and explosive while black is distributed calm and restrained gas field. The perceptual blood grows in the rational enclosure, and the two colors are balanced in confrontation.
一种非常未来派的几何感,里面充满了红色和黑色的撞击色调,红色象征激情和爆炸性,而黑色则分布在平静和克制的气田上。感性的血液生长在理性的封闭中,这两种颜色在对抗中是平衡的。

                            
A black paint wall, when closed it can be used as a commodity display, or as a projection wall, open to expand space and more content. The gray cement material cashier is located at the bottom of the red device. It seems quiet in the warm atmosphere of the red and black main colors.
黑色的油漆墙,封闭时可用作商品展示,或作为投影墙,开放以扩大空间和更多的内容。灰色水泥材料收银机位于红色设备的底部。在红黑两色的温暖气氛中,它似乎很安静。

                            
As a country trend pioneer, ROARINGWILD has never been so simple as “making clothes”. As a carrier, it conveys the fearless dream-driven attitude, which is the brand’s real intention.
作为国家潮流的先驱,ROARINGWILD从来没有像“做衣服”这么简单。作为载体,它传达着无畏的梦想驱动的态度,这是品牌的真正意图.

                            

                            

                            

                            

                            

                            

                    

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