Design: Faber Design - Architecture Project: Thai Express Location: Birmingham, United Kingdom Area: 90m2 (968.752sq.ft) Year: 2018

设计：费伯设计

Restaurant design specialist, Faber, has completed the design for Thai Express’s new flagship store in Birmingham city centre. Headquartered in Canada, Thai Express opened its first store 10 years ago, and now has more than 200 locations worldwide.

餐厅设计专家费伯已经完成了在伯明翰市中心泰国快递新旗舰店的设计。泰国快递公司总部设在加拿大，10年前开设了第一家门店，目前在全球拥有200多家门店。

Faber was enlisted to adapt the global quick-service brand’s concept for the UK market. The design created for the Birmingham store will be rolled out across multiple locations nationwide, with another store opening in Derby city centre soon.

费伯被招募来适应全球快速服务品牌的概念，以适应英国市场。为伯明翰商店设计的设计将在全国多个地点推出，另一家店将很快在德比市中心开业。

The new restaurant format was inspired by Thailand’s unique juxtaposition of stunning rural landscapes and bustling city life, as Faber’s Creative Director, Tony Matters, explains: “The design essentially has two halves: one half draws inspiration from the buzz of the city and Bangkok’s striking architecture, using materials like concrete and metal; and the other conveys the beauty and vivid colour of Thailand’s natural landscape, bringing in lighter, more-natural materials, such as wood and accents of greenery.”

新餐厅的设计灵感来源于泰国独特的乡村景观与繁华城市生活的并置，费伯的创意总监托尼·特茨(Tony Matters)解释道：“这种设计本质上有两个部分：一半来自城市的喧嚣和曼谷引人注目的建筑，使用混凝土和金属等材料；另一半则传达泰国自然景观的美丽和生动色彩，带来更轻、更自然的材料，比如木材和绿色植物的气息。”

Faber has also incorporated the Thai Express lotus flower emblem into the interior design by creating three bespoke, fret-cut lotus flower light pendants – a unique design conceptualised by Faber, exclusively for Thai Express.

费伯还将泰国特快莲花会徽融入室内设计中，创造了三个定制的、剪裁过的莲花灯吊坠-这是法伯为泰国快车而设计的独特设计。

The new format showcases the brand’s street-food style open kitchen, allowing customers to see and choose from an array of fresh ingredients and watch their dish being prepared before their eyes.

新的模式展示了该品牌的街头食品风格开放式厨房，让顾客可以看到和选择一系列新鲜的原料，并观看他们的菜在他们眼前准备。

“From a design point of view, the main challenge was streamlining the customer experience,” says Tony. “Whilst the other Thai Express sites don’t offer much of an eat-in experience, it was imperative for this location that it did. Operationally, it also needed rethinking for the UK market and the final design allows for both an efficient, smooth service and a pleasant environment to enjoy your meal. It was important we did all of this while celebrating what makes Thai street food so appealing: fresh, colourful ingredients, vibrant surroundings and Thailand’s natural beauty.”

托尼说：“从设计的角度来看，主要的挑战是简化客户体验。”“尽管泰国快递的其他网站并没有提供太多的就餐体验，但对于这个地点来说，这是绝对必要的。”在运作上，它还需要重新考虑英国市场和最终的设计，既允许一个高效，顺利的服务和愉快的环境，以享受您的晚餐。重要的是，我们在庆祝泰国街头美食之所以如此吸引人的同时，还庆祝了这一切：新鲜、多彩的配料、充满活力的环境和泰国的自然美景。“