Design Republic: Welcome to the neighborhood, Yelp!
2015-07-22 10:05
Design Republic has recently completed the design of a new office space in New York City for popular review website Yelp. The project was named: Welcome to the Neighborhood, Yelp!
设计共和国最近完成了一个新的办公室空间的设计在纽约市流行评论网站Yelp。这个项目的名字是:欢迎来到这个社区,Yelp!
The designer’s presentation: The atmosphere in the Yelp NYC office has always been a rowdy one. Composed of mostly sales, all the team members sit in open benching. It was very important that this excitement was duplicated in the new workplace. The challenge presented to Design Republic was not only preserving that energy, but almost doubling the head count to a total of 900 employees.
设计师的介绍:纽约的Yelp办公室里的气氛总是很吵闹。团队成员主要由销售人员组成,他们都坐在公开的板凳上。在新的工作场所重复这种兴奋是非常重要的。向“设计共和国”提出的挑战不仅是保持这种能量,而且几乎使员工总数增加了一倍,达到900人。
When Yelp initiated their relocation into 11 Madison Avenue, Design Republic quickly noted the sprawling 80,000 RSF floor plates of the two floors they were to assume—immediately presenting the question of how to make the space manageable. To the design team, the answer was obvious: Much like the city it was representing, the office needed to be broken down into easily navigable “neighborhoods.”
当Yelp开始搬迁到麦迪逊大道11号时,“设计共和国”很快就注意到了他们要承担的两层楼的80,000块无国界建筑楼板-立即提出了如何使空间易于管理的问题。对设计团队来说,答案是显而易见的:就像它所代表的城市一样,办公室需要被分解成易于导航的“社区”。
Natural splits between sales groups were divided by floating meeting spaces, themed after specific NYC neighborhoods. Design Republic worked internally with Yelp to distinguish which neighborhoods suited them best. Replacing the mundane invitation to “Meet me on 14 in conference room D,” Yelp employees can schedule meet ups “at the Blind Tiger in the West Village.” Special attention was paid to the design details of each space so the aesthetic reflects the neighborhood and specific designation, not simply a name on a conference room door. The neighborhood demarcations also provide a sense of belonging to the employees. They work in the Lower East Side with 80 co-workers, they are not 1 out of 900 nameless employees. Not unlike the reviewers on Yelp, their specific perspective matters, and adds to the greater good.
销售集团之间的自然分裂是由浮动的会议空间划分的,主题是特定的纽约社区。设计共和国内部与Yelp合作,以区分哪些社区最适合他们。为了代替“14号在D会议室见我”的世俗邀请,Yelp的员工们可以安排在西村的“盲虎”见面。特别注意每一个空间的设计细节,因此美学反映了邻里和特定的命名,而不仅仅是会议室门上的一个名字。邻里划分也提供了对雇员的归属感。他们在下东区工作,有80名同事,他们不是900名无名员工中的1名。与Yelp上的评论员不同,他们的具体观点很重要,而且会增加更大的好处。
Not unlike New Yorkers, Yelp employees need break away spaces: to commingle, and to relax. (Working within an open plan of hundreds of employees requires an escape from time to time.) To elaborate on our design concept, these spaces reflect where locals escape to; public parks, night bazaars, waterfront concerts, libraries, etc. These specific destinations were loosely translated and placed thoughtfully within the floor plan.
与纽约人不同的是,Yelp的员工需要腾出空间:混在一起,放松一下。(在一个由数百名员工组成的开放式计划中工作,有时需要逃避。)为了详细说明我们的设计理念,这些空间反映了当地人逃往的地方;公共公园、夜市、海滨音乐会、图书馆等。这些特定的目的地被粗略翻译,并在平面图中被深思熟虑地放置。
Communal spaces are included in all our clients’ workplace designs, but Yelp wanted to heighten the company culture even further. A coffee shop with on-staff baristas welcomes you into a night bazaar themed café with the flexibility to open into a large training room for all-hands events. A kegerator bar can be found just around the corner, with a rotating selection of craft beers and a lounge evocative of the historic NYC High Line. Yet another hangout zone is a subway inspired gaming zone, mimicking the seating of several train line interiors. These communal spaces help to provide breathing space between neighborhoods—not to mention the obvious fun factor they add to the work day.
公共空间包括在我们所有客户的工作场所设计,但Yelp想进一步加强公司的文化。咖啡店配有在职咖啡师,欢迎您进入以夜市为主题的咖啡馆,让您可以灵活地进入大型培训室,为所有的人举办活动。在拐角处可以找到一个烤箱酒吧,可以选择旋转的工艺啤酒,还有一个酒廊,让人联想到历史悠久的纽约高线酒店(NYC High Line)。然而,另一个出游区是一个地铁启发的游戏区,模仿几个火车线路内部的座位。这些公共空间有助于在社区之间提供呼吸空间-更别提它们给工作日增加的明显乐趣了。
Way finding and graphics were a large part of the design process from day one. Breaking up the massive floor plates into neighborhoods was only going to be helpful if one knew how to get from one location to another. To further emphasize our city-centric approach, we played off of the colorful New York subway lines. You are led to each neighborhood by its appropriate subway line, color-stained into the exposed concrete floor. Legends are placed throughout to guide employees and visitors alike.
从第一天开始,路径查找和图形是设计过程中的一个重要部分。如果一个人知道如何从一个地方走到另一个地方,那么把巨大的楼板拆成街区才会有帮助。为了进一步强调我们以城市为中心的做法,我们选择了五颜六色的纽约地铁线路.你会被适当的地铁线路领到每个街区,颜色被染到暴露的混凝土地板上。所有的传说都是用来指导员工和访客的。
In all, we approached the workplace design for Yelp very distinctly; the connections that Yelp provides those living in New York should be reflected in their office space. This playfully branded space embraces exploration, a sense of community, and finding your new favorite place to meet up with coworkers. Photography: Thaddeus Rombauer
总之,我们非常清楚地探讨了Yelp的工作场所设计;Yelp提供给纽约居民的联系应该反映在他们的办公空间中。这个有趣的品牌空间包括探索,一种社区感,并找到你最喜欢的地方与同事见面。摄影:Thaddeus Rombaue
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