By combining their creative minds, I-AM together with entrepreneur Jessica Kruger have brought the Ethos concept to life. This unique restaurant is located near Oxford Circus in Central London. Being defined by a contemporary and fast-casual concept, Ethos offers a colorful and tasteful variety of food. The lay out of the restaurant has been carefully designed in order to provide a dynamic environment and optimize customer flow. Instead of choosing the standard self-service buffet configuration, the food is served on circular counters made of marble to suggest the idea of abundance. To give a luxurious yet discrete atmosphere, for the interior touches of blues, golds and silvers were used against a neutral pallet.

通过结合他们的创造性思维，我与企业家杰西卡克鲁格一起，将Ethos概念带到了生命中。这家独特的餐厅位于伦敦市中心的牛津马戏团附近。Ethos是由现代和快速休闲概念定义的，它提供了丰富而有品味的食物。餐厅的布局经过精心设计，以提供动态环境并优化客户流量。除了选择标准的自助自助配置，这些食物是用大理石制成的圆形柜台，以暗示丰富的想法。为了提供一种奢华而又分立的氛围，对于蓝色的内部触觉，在中性托盘上使用了金和银。

The seating area is made of a mix of timber and marble while for the upholstery of the banquette seating, tones of blue with black and neutral furniture were chosen. Birch trees that are over 4 meters high dominate the main area and in the same time they deliver a natural and organic element. For the exterior, wood panels that blend with glass were used, being covered with a combination between gold, grey and blue. Even though, Ethos is a vegetarian restaurant, due to its design that elevates the dishes and its healthy and tasty food, it successfully attracts meat and non-meat eaters.

座位区域是由木材和大理石混合而成的，而对于班格特座椅的装潢，则选择了带黑色和中性家具的蓝色色调。海拔超过4米的桦树在主要区域占据主导地位，同时也提供了一种自然和有机的元素。在外观上，使用了与玻璃混合的木板，覆盖着金色、灰色和蓝色的组合。尽管如此，精神餐厅是一家素食餐厅，因为它的设计提升了菜肴和健康可口的食物，它成功地吸引了肉类和非肉食者。