Project Name: HEYTEA at Zhengzhou Grand Emporium Design Company: MOC Design Office Chief Designers: Vivi Wu, Sam Liang Completion: November 2018 Location: Zhengzhou, China Area: 250 m2 Materials: White lacquered aluminum sheet / Bamboo / Mirrored stainless steel Client: HEYTEA Installation Production: YOHO Art Studio Photography: ArchiTranslator Text and photos provided by MOC Design Office

项目名称：郑州大商场设计公司HEYTEA：MOC设计办公室首席设计师：吴维维，梁三良：2018年11月地点：郑州，中国地区：250平方米材料：白漆铝板/竹/镜面不锈钢客户：HEYTEA安装生产：Yoho艺术工作室摄影：档案翻译文本和照片由MOC设计办公室提供

As a traditional culture since Han Dynasty, tea drinking still plays an important part in Chinese people’s daily life. From the traditional Chinese tea ceremony to young people’s favorite tea drink brand HEYTEA, MOC DESIGN witnessed that traditional culture had stimulated many new forms as the advancement of the time.

饮茶作为汉代以来的一种传统文化，在中国人民的日常生活中仍然占有重要的地位。从中国传统茶道到年轻人喜爱的饮茶品牌HEYTEA，MOC设计见证了随着时代的进步，传统文化激发了许多新的形式。

In this tea drinking space, a modern approach, which is more related to young people, is employed to reshape Chinese traditional calligraphy and explore the possibility of calligraphy in the context of new era, achieving the high-level integration between the space design and HEYTEA’s brand spirit.

在这个茶几空间中，采用与年轻人更相关的现代方式，在新的时代中重塑中国传统书法，探索书法的可能性，实现空间设计与喜达品牌精神的高度融合。

Tea has inspired the literati for thousands of years. Tea is not only an essential drink in the social occasions among Chinese ancient intellectuals, but also the spontaneous inspiration for ink and wash improvisation. The medium for Chinese art of calligraphy is water and ink and it is particular about the rich spiritual core delivered in the simple lines, just like tea offering different tastes.

几千年来，茶一直激励着文人。茶是中国古代知识分子在社会场合中必不可少的饮料，也是水墨即兴创作的自发灵感。中国书法艺术的媒介是水和墨水，它注重以简单的线条传递丰富的精神核心，就像提供不同口味的茶一样。

The basic element of calligraphy is stroke. The stroke, either dry or wet, strong or light, steep or gentle, carries significant meanings.

书法的基本要素是笔画。笔划，无论是干的还是湿的，强的或轻的，陡的或温和的，都有重要的意义。

The design team vividly transformed ink-wash strokes in calligraphy into the art installation in the space.

设计团队将书法水墨画生动地转化为空间中的艺术装置。

With the white space as paper, the black bamboos are hung up in the air, just like the brush touch in a three-dimensional space.

以白色空间为纸，黑色竹子挂在空中，就像三维空间里的笔触一样。

As time goes on, new-style tea drinking extends the life of tea culture. Together with HEYTEA, MOC DESIGN worked to explore more possibilities to connect the traditional culture with young generations.

随着时间的推移，新型饮茶扩展了茶文化的生命.与HEYTEA，MOC设计努力探索更多的可能性，以连接传统文化与年轻一代。