Project: Ventura Sales Gallery Designer: CuldeSac Custom Location: Guadalajara, Mexico Year 2019

项目：Ventura销售画廊设计师：Culdesac自定义地点：Guadalajara，墨西哥年2019年

The Mexican construction company Tierra y Armonía has entrusted the CuldeSacTM Venture creative team with the design of the Ventura Vertical District point of sale, a 61,000m2 masterplan in Guadalajara (Mexico) dedicated to luxury homes located in three different tower blocks. This is one of the biggest developments the company has ever faced.

墨西哥建筑公司TieraYarmonoa委托CultsacTMVentureCreative团队设计Ventura垂直区销售点，瓜达拉哈拉（墨西哥）的61000m2总体规划，专门用于位于三个不同塔块中的豪华住宅。这是公司面临的最大发展之一。

A project that grows along with its residents. A wide range of different types of housing that make up the ideal district. Each one with facilities and entertainment focused on lifestyle and experiences of each stage of life. A building for young singles and couples, another for young families and a third one for mature couples.

随居民一起发展的项目。构成理想区域的各种不同类型的住房。每个设施和娱乐都集中在生活的每个阶段的生活方式和体验上。一座为年轻的单身夫妇而建的大楼，另一座是年轻家庭的大楼，第三座为成熟夫妇建造的大楼。

To make known the future development of the project, Tierra y Armonía bets on an innovative point of sale that aims to approach the customer in a different way, less invasive, impregnated with its brand philosophy. The study and work of CuldeSacTM Venture have been necessary for this. With the challenge of creating a sales experience totally adapted to each moment of life, a strategy has been designed together with the company Emotion Research Lab of customer profiling to personalize the offer. Through facial detection technology, the user provides the necessary information based on the emotions generated by different stimuli, images and videos. In this way, the client’s tastes are known in order to offer them the home they need the most. This technological implementation, wrapped in a warm environment and with noble materials, offers a premium sales experience.

为了让人们了解该项目的未来发展，Tiera y Armonía押注于一个创新的销售点，其目标是以不同的方式接触客户，减少侵略性，并注入其品牌理念。对CuldeSacTM公司的研究和工作是必要的。随着创造一种完全适应每一个生命时刻的销售体验的挑战，我们设计了一种策略，并与公司客户特征分析情感研究室一起设计了个性化的服务。通过面部检测技术，用户根据不同的刺激、图像和视频所产生的情绪提供必要的信息。以这种方式，客户的口味被了解，以便为他们提供他们最需要的家。这种技术的实施，包裹在一个温暖的环境和高贵的材料，提供了优质的销售经验。

The residential blocks of the Ventura Vertical District will be located on the outskirts of Guadalajara. Therefore, a collaboration has been designed with the Waze app, so that users can calculate and bridge the gap between distances from the location of these new buildings. Another of the innovations offered by this point of sale are the interactive models through which the client will be able to discover the views from the different floors and at different heights.

文图拉垂直区的住宅区将设在瓜达拉哈拉郊区。因此，已经设计了与Waze应用程序的协作，这样用户就可以计算和缩小距离这些新建筑位置的距离。这个销售点提供的另一个创新是互动模式，通过这些模型，客户将能够从不同的楼层和不同的高度发现视图。

As if it were a private club, an exclusive finance room has been designed for this project that allows to bring purchasing methods closer to all publics in a didactic way and to foster in each client the feeling of singularity and belonging they deserve.

就像它是一个私人俱乐部一样，为这个项目设计了一个专用的财务室，允许以一种教育的方式使购买方法更接近所有公众，并在每个客户中培养他们应得的奇异感和归属感。

Furthermore, during the construction phase of the Ventura Sales Gallery, CuldeSacTM Venture designed an ephemeral space in which to activate the presales of these new dwellings. The room emulates a safe deposit box. A technological and digital experience with which to reveal, in a confidential way, the best kept secret of Tierra y Armonía: its future developments.

此外，在Ventura销售画廊的建造阶段，CuldeSacTM风险投资公司设计了一个临时空间，以激活这些新住宅的预售。房间模仿一个保险箱。一种技术和数字体验，以一种保密的方式，揭示Tiera y Armonía最保守的秘密：它的未来发展。

Regarding the materials used for the development of the project, wood, copper, leather, white marble, concrete and terracotta colours predominate. For the financial room, methacrylate, glass, wood and leather evoke the more emotional side of money. In the safe, steel is the main protagonist, giving this character of security and confidentiality to the space.

在项目开发所用的材料方面，以木材、铜、皮革、白色大理石、混凝土和陶土颜色为主。对于财务室来说，甲基丙烯酸甲酯、玻璃、木材和皮革让人联想到金钱更情绪化的一面。在保险柜中，钢铁是主要的主角，赋予空间这种安全性和保密性。

This is how Tierra y Armonía offers its potential customers a shopping experience customized to their tastes and interests, their lifestyle and their priorities. Innovation and technology at the service of the Ventura Vertical District shopping experience, an exclusive master plan of luxury homes adapted to each stage of life.

这就是Tiera y Armonía如何为潜在客户提供一种根据他们的口味和兴趣、他们的生活方式和他们的优先事项定制的购物体验。以创新和技术为服务的文图拉垂直区购物体验，专为豪华住宅的总体规划，适应生活的每一个阶段。