Partiggiano – the Piazza for Foodies by CuldeSac Custom
2019-07-03 10:08
Project: Partiggiano – The Social Foodie Club Designer: CuldeSacTM Custom Location: Valencia, Spain Year 2019 Photographer: David Zarzoso
项目:Partiggiano–TheSocialFoodieClubDesigner:CuldeSacTMCustomCustomLocation:Valencia,Spany2019Photomer:DavidZarzoso.
A corner of Italy in Valencia. Innovative, cheerful, eco and passionate. This is how Partiggiano, ‘The Social Foodie Club’, breaks into the on-trade market. The space, designed by CuldeSacTM Custom’s creative team, is born as a contrast between tradition and avant-garde; a tribute to life in the most mythical Italian squares; an ode to love for the Mediterranean Sea.
瓦伦西亚意大利的一个角落。创新,开朗,环保和热情。这就是Partiggiano,“社会美食俱乐部”,如何进入交易市场。这个空间由CuldeSacTM的创意团队设计,诞生于传统与前卫的对比;是对意大利最神秘的广场上生命的赞颂;是对地中海之爱的颂歌。
Through its architecture, its communication, its products and its service, Partiggiano presents itself to the world highlighting the Mediterranean culture and its eco-friendly character. With a strong commitment to the environment and the human being, this new restaurant emerges as a meeting point to share experiences and passion for the purest Italian cuisine.
通过其建筑、通讯、产品和服务,Partiggiano向世界展示了地中海文化及其生态友好型特征。凭借对环境和人类的坚定承诺,这家新餐厅成为分享最纯正意大利料理的经验和热情的聚集地。
In this way, Partiggiano rescues in its architecture the most human, social and informal side of the piazzas. Its structure, which evokes the traditional village mansions, is natural, simple and sincere. The grandstand, built in the middle of the space, appears as the central axis of the concept of this ‘Social Foodie Club’. This element strengthens the relations between the visitors, transferring them to the family culture of Italy.
这样,Partiggiano在其建筑中拯救了广场中最人性化、社会性和非正式的一面。它的结构,唤起了传统的乡村大厦,是自然的,简单的和真诚的。看台,建在中间的空间,似乎是这个‘社会美食俱乐部’概念的中轴。这个因素加强了游客之间的关系,把他们转移到意大利的家庭文化中去。
Lighting plays a fundamental role in space. It is a Mediterranean flavour with that clear and luminous light that characterises it so much. The materials speak of origin and tradition. Arcades, plinths and large walls. Concretes, whitewashed walls, thick partitions, walnut wood, wrought iron bars… A raw and sensitive aesthetic that has been designed to be franchised and replicated in other spaces.
照明在空间中起着至关重要的作用。这是一种地中海风味,它的特点是清澈明亮的灯光。这些材料说明了它的起源和传统。拱廊,桥墩和大墙。混凝土,粉刷墙,厚隔墙,胡桃木,锻铁条…一种原始而敏感的美学,被设计成在其他空间中被专利和复制。
The extensive white walls turn into a canvas. In order to give the space more character, Partiggiano invites different local artists to wear them with their graffiti. Like the authentic squares of the street, it is a place of listening, of freedom of expression. In this way, Partiggiano speaks, exclaims, gets naked. Its communication campaign is sincere and transparent. Faithful to itself, to its prices and products. In this first opening, the street artists invited to paint the walls of the space were David de Limón, Xolaka and La Nena Wapa. Partiggiano is origin and flavour, naughty and sensitive, quality fast food; it is village and orchard, avant-garde and tradition. Partiggiano is contrast, it is the Mediterranean resistance.
宽阔的白色墙壁变成了画布。为了给这个地方更多的空间,Partiggiano邀请不同的当地艺术家穿着他们的涂鸦。就像街道上真实的广场,它是一个倾听的地方,一个言论自由的地方。以这种方式,帕蒂吉亚诺说话,惊呼,变得赤裸。它的宣传活动是真诚和透明的。忠于自己,忠于自己的价格和产品。在第一个开幕式上,应邀粉刷墙壁的街头艺术家有大卫·德利蒙、索拉卡和拉尼娜·瓦帕。帕蒂吉亚诺原产、风味、调皮、敏感、优质快餐,是乡村果园、前卫和传统。帕蒂吉亚诺是对比,它是地中海的抵抗。
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