Apple creates global AR public art project with New Museum 苹果利用新博物馆创建全球AR公共艺术项目
2019-08-07 16:12
Pipilotti Rist, for APPLE [AR]T Walk
A year-and-a-half in the making, and a collaboration with New York’s New Museum, Apple’s [AR]T Walk magics up new augmented reality public art projects from Nick Cave, Carsten Höller, John Giorno, Nathalie Djurberg, Hans Berg and Cao Fei. The new pieces will appear (to the properly equipped) in London, San Francisco, New York, Paris, Hong Kong and Tokyo. 在制作中的一年半,以及与纽约的新博物馆的合作,苹果对新的增强现实的公共艺术项目从尼克·洞穴、卡滕·哈伦·勒、约翰·乔治·乔治·乔尔伯格、汉斯·伯格和曹飞走到了新的增强现实的公共艺术项目。新片将在伦敦、旧金山、纽约、巴黎、香港和东京出现。
Launching on 10 August and running until at least the end of the year, ten people at a time, armed with an iPhone, the [AR]T app and headphones, will be lead by an Apple team member in each city around six interactive displays or pieces, each lasting five to ten minutes. Viewers will also be able to take still and video imagery of the pieces. 8月10日发射和跑步,至少在年底前,有10人一次,带着iPhone,[AR]Tapp和耳机,将由每一个城市的苹果团队成员围绕6个互动显示器或棋子,每一个持续5到10分钟。观众也将能够拍摄片段的静止图像和视频图像。
None of the artists involved in the project had worked in AR before, bar a little dabbling here and there. But Apple and the New Museum hope the project will alert artists and the wider public to AR’s full creative potential. ‘Augmented reality is a medium ripe for dynamic and visual storytelling that can extend an artist’s practice beyond the studio or the gallery and into the urban fabric,’ says the New Museum’s Lisa Phillips. 参与这个项目的艺术家中没有一个以前曾在AR工作过,只是在这里和那里有点涉猎。但苹果和新博物馆希望该项目将提醒艺术家和更广泛的公众,AR的全部创意潜力。新博物馆的丽莎·菲利普斯说:“增强现实是动态和视觉故事的成熟媒介,它可以将艺术家的实践扩展到工作室或画廊之外,并延伸到城市结构中。”
Nick Cave has created another immersive AR piece, Amass, with will be viewable at Apple’s stores in 20 countries and launches on the same day. As does [AR]T Lab, free Today at Apple workshops created by Sarah Rothberg, a New York-based artist and professor at NYU already working with AR and VR. The sessions will guide attendees through the creation of AR art using simple Swift Playgrounds coding. § 尼克·凯夫(NickCave)创造了另一款身临其境的AR作品-“积木”,它将在苹果在20多个国家的门店中看到,并将于与[AR]T实验室一样,萨拉·罗斯伯格(SarahRothberg)创建的“今日免费苹果”研讨会也是如此,她是纽约的一位艺术家,也是纽约大学的教授。会议将指导与会者通过创建AR艺术使用简单的SWIFT游乐场编码。§
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