Nike Joyride Run Flyknit

In 1978, Nike revolutionised the sneaker industry with the Air Tailwind using technology developed by former NASA engineer M Frank Rudy for the Apollo missions. Since then, its push for athlete advancement has continued at a stellar pace, with 2018 a bumper year marked by a trio of ‘rapidly scaling’ breakthrough platforms: Nike React, the softest and most resilient foam it has ever created; Nike ZoomX foam, delivering an 85 per cent energy return; and expressive new designs for Nike Air. Today, the brand unveils Nike Joyride, touted as the ‘most personalised cushioning system’ it has ever launched and featuring an ultra-responsive footbed filled with thousands of TPE beads.

1978年，耐克利用美国宇航局前工程师M·弗兰克·鲁迪(M.Frank Rudy)为阿波罗任务开发的技术，为运动鞋行业带来了革命性的变革。自那以后，耐克继续以惊人的速度推动运动员的进步，2018年是“快速扩张”的三个突破性平台的丰收年：耐克(Nike Reaction)-它创造的最柔软、最有弹性的泡沫；耐克ZoomX泡沫，能带来85%的能量回报；以及耐克航空(Nike Air)富有表现力的新设计。今天，该品牌推出了耐克Joyride，被吹捧为“最个性化的缓冲系统”，它推出了一款超灵敏的鞋垫，里面装满了数以千计的tpe珠子。

‘Everything that went into this shoe was designed to give your legs a day off,’ explains Kylee Barton, global senior footwear product director of Nike Running. The design team tested 150 different materials before settling on a TPE – a copolymer of plastic and rubber – for the beads. These are dispersed within zonally-tuned pockets, which allows the foam to expand in all directions (‘multi-dimensional displacement’ as Nike has christened it). The heel cavity – the ‘snack-pack’ quips Barton – is punctuated by a circular series of holes, that let air out as the beads become compressed during activity, harking back to Nike’s decades-long experimentations with air.

耐克跑步公司(Nike Running)全球高级鞋类产品总监凯莉·巴顿(Kylee Barton)解释说，这款鞋里的每一件东西都是为了让你的腿休息一天。设计团队测试了150种不同的材料，然后在塑料和橡胶的共聚物TPE上安放珠子。这些是分散在区域调谐口袋，这允许泡沫向各个方向扩展(“多维位移”，正如耐克所命名的)。脚后跟洞-“小吃-包”打趣巴顿-被一个圆形的洞所打断，当珠子在活动过程中被压缩时，这些洞会释放出空气，这让我们回想起耐克长达几十年的空气实验。

Nike Joyride designer sketch

耐克玩具设计师素描

Nike Joyride has been several years in the making. The inspiration came from a common observation that runners gravitated to softer ground next to concrete paths in cities globally. ‘We took that insight and married it with this notion of sand,’ says Barton, ‘[in essence] that sensation of taking your shoes and socks off at the beach, where you first step onto it and it conforms to your toes and your feet.’ And while the branding material describes the feeling underfoot as ‘almost like running on bubbles’, a test run of the new shoe on London’s pavements did feed back a sensation more akin to trail running.

耐克玩具公司已经有好几年了。灵感来自一种普遍的观察，即跑步者被吸引到更柔软的地面上，就在全球城市的具体道路旁。巴顿说：“我们把这种洞察力与沙子的概念结合起来，(本质上)那种在沙滩上脱掉鞋子和袜子的感觉，在沙滩上，你第一次踏上沙滩，它就与你的脚趾和脚相契合。”尽管品牌材料将这种感觉描述为“几乎像在泡泡上奔跑”，但在伦敦人行道上试穿这只新鞋，确实让人产生了一种更类似于“小跑”的感觉。

Nike’s desire to bring customers in closer contact to its technology resulted in the designers creating a new manufacturing process that allowed them to remove the traditional sock-liner and replace it with a micro-thin, seamless bootie construction stitched directly into the shoe. Barton adds, ‘We wanted you to feel the beads, because stepping on the beads unlocks the technology.’ The Nike Joyride also addresses ‘the critically important upper’ with a decidedly soft material palette – ranging from the brand’s signature Flyknit to neoprene – creating plush touch points all over the shoe, while the big toe area features a ‘plastic-based skin’ (complete with a tonal swoosh) to ensure durability is maintained in spite of toe drag. ‘We really wanted to tell the runner that the whole package is cushioned and inviting,’ notes Barton.

耐克希望让顾客更紧密地接触到它的技术，这使得设计师们创造了一种新的制造工艺，使他们能够移除传统的袜子衬里，取而代之的是直接缝入鞋内的超薄无缝靴结构。巴顿补充道：“我们希望你能感受到这些珠子，因为踩在珠子上会打开技术的锁。”耐克(Nike)的Joyride还使用了一个非常柔软的材料调色板-从品牌标志性的弗林针织到氯丁橡胶-解决了“极其重要的鞋面”的问题-在鞋上创建了毛绒触点，而大脚趾区域则采用了“塑料为基础的皮肤”(完全带有色调斜纹)，以确保在脚趾拖动的情况下保持耐久性。巴顿说：“我们真的很想告诉跑步者，整个包裹都是软垫的，很有吸引力。”

Future silhouettes featuring the new cushioning system include the Nike Joyride NSW; the Nike Joyride Setter (which debuted during Matthew Williams’ S/S20 ALYX show at Paris Fashion Week in June); the Nike Joyride Optik, exclusive to women; and the Nike Joyride Nova, engineered especially for young athletes. Watch this space. §

NikeJoyrideSetter（NikeJoyrideSetter）、NikeJoyrideSetter（6月在巴黎时装周在MatthewWilliamsS/S20ALYX展会上首次亮相）、专为女性设计的NikeJoyrideOptik以及专为年轻运动员设计的NikeJoyrideNova。注意这个空间。第§条