Bottomless pockets and extremely good contacts with the landlord are required in most major global retail districts to pull off a concept such as ‘By’ in Shanghai profitably.

在大多数主要的全球零售地区，都需要有无底洞的口袋和与房东非常好的联系，才能在上海实现“by”这样的概念。

Using space flexibly and creatively is a common dream of brands. It is not a new idea to mix offerings, switch concepts and curate new collections frequently in a pop-up fashion in various locations, or as in the case of By, in one location at Soho Fuxing Plaza in Shanghai.

灵活、创造性地使用空间是品牌的共同梦想。在上海SohoFuxingPlaza的一个地点，在不同的地方，或者就像By一样，经常以弹出的方式混合产品、转换概念和推广新收藏，这不是一个新的想法。

Looking at the vast space of 815 square metres (8,2 sq.ft) it just seems unthinkable in high-rent cities such as New York or London to make a profit this way.

从815平方米(8，2平方英尺)的广阔空间来看，在纽约或伦敦等租金高昂的城市，以这种方式盈利似乎是不可想象的。

However, with its population of 26million, Shanghai is not like any other city, and within the brick-and-mortar retail world, size seems to matter there more than anything else. The bigger, the better.

然而，上海拥有2600万人口，与其他城市不同，在实体零售业中，规模似乎比其他任何城市都更重要。越大越好。

And making a profit off this space is not the main goal here. Clearly, the streetwear online retailer By is testing the waters with a physical location as are so many other e-tailers.

从这个空间中获利不是这里的主要目标。很明显，街头服装在线零售商By和其他许多电子零售商一样，都在对水域进行物理定位测试。

‘By’ is also asserting and expressing the brand’s high-energy streetwear vibe, and attempting to engage its core customers with more opportunities to participate and express their fandom.

“BY”也在主张和表达该品牌的高能量街头服装氛围，并试图让其核心客户有更多机会参与和表达他们的狂热。

Shanghai and Kuala Lumpur-based architecture and design firm Spacemen designed the envelope space to be as flexible as possible.

上海和吉隆坡的建筑和设计公司Spacemen设计的信封空间尽可能灵活。

They used various floor and wall materials to suggest division, but the main area is open and wall-less.

他们用不同的地板和墙面材料来表示划分，但主要区域是开放的，没有墙的。

Flexible structures are used to set up various events, and to accommodate different products – including the initial clothing and Bearbrick displays.

灵活的结构用于设置各种活动，并适应不同的产品--包括初始服装和Bearbrick展示。

Industrial vibes and construction material elements are suggested by the aluminum pipes and the 600 reclaimed shipping pallets – all easily moved and quickly reconfigured for new events and set-ups. Tuija Seipell.

铝管和600个回收运输托盘建议采用工业氛围和建筑材料元素--所有这些都易于移动并快速重新配置，以适应新的活动和设置。图亚塞佩尔