In 1992, Alexandre Guarneri and Steph Cop established men’s brand Homecore. It was France’s first streetwear/hip hop brand.

1992年，亚历山大·瓜纳里和斯蒂夫·科普创立了男装品牌Homecore。这是法国第一个街装/嘻哈品牌。

The brand has evolved from its hip hop beginnings to a brand that Guarneri describes as having pieces that represent the “mathematics of clothing” – with fit, quality, price, presentation, timely delivery and solid basics with interesting detail all in harmony with the inner architecture of the human body.

品牌已经从它的嘻哈开始发展到了一个品牌，Guarneri将其描述为具有代表“服装数学”的片段--具有适合的、质量、价格、演示、及时的交付和坚实的基础，以及与人体的内部结构和谐相处的有趣细节。

Most of the fabrics come from Italy, France and Portugal and 95% of the production takes place in Portugal.

大部分面料来自意大利、法国和葡萄牙，95%的生产是在葡萄牙进行的。

In Paris, at 26 Champs Elysees, Homecore has just opened a pop-up shop: Pop-Up Homecore Paris 8. Many of the basic principles that Guarneri has talked about over the years have come together in this shop.

在巴黎，香槟酒大道26号，Homecore刚刚开了一家弹出式商店：弹出住宅巴黎8号。瓜纳里多年来讨论过的许多基本原则都是在这家商店里汇集在一起的。

The strikingly colourful interior was designed by Stephane Malka Architecture. The Marseilles-born architect Malka was a fitting choice as his early background is steeped in graffiti, urban vacant lots and projects involving well-honed street skills.

这个惊人的色彩的内部是由斯蒂芬·麦克朗建筑(stephanemalka)设计的。马赛出生的建筑师Malka是一个很好的选择，因为他早期的背景充斥着涂鸦、城市空缺和涉及良好的街道技能的项目。

Homecore pop-up’s inspirations were Homecore’s slogan “peace, love, unity and having fun” and its color therapy concept that avoids using black.

Homecore弹出的灵感来自Homecore的口号“和平、爱、团结和娱乐”以及避免使用黑色的色彩治疗概念。

In addition, the 100 square metre (1,076 sq.ft) store’s interior reimagines the Krylon Spray can logo that references the brand back to graffiti, and Newton’s prism that turns white light into the colours of the spectrum.

此外，100平方米（1,076个sq.ft）商店的内部重新拍摄了KryonSpray的徽标，将商标参考给涂鸦，牛顿的棱镜把白光变成了光谱的颜色。

The result is a striking retail environment that exudes happiness uncharacteristic to moody streetwear brands. Tuija Seipell.

结果是一个惊人的零售环境，它散发着喜怒无常的喜怒无常的品牌。TuijaSeiell。

Photos Laurent Clément

照片Laurent Clément