Nutritional companys Loja Alimentar offices created by Ateliê de Arquitetura Líquida

2019-03-15 17:37

In the city of Juiz de Fora, in the Minas Gerais region of Brazil, innovative design company Ateliê de Arquitetura Líquida recently completed an office transformation for nutritional company Loja Alimentar. This company provides nutritional supplements and natural food products to hospitals and the general public alike, concentrating on authenticity, ethical ingredients and production, and clean eating.

在巴西Minas Gerais地区的Juiz de Fora市，创新设计公司Ateliède Armisetura LíQuida最近完成了营养公司Loja Alimentar的办公室改造。该公司为医院和公众提供营养补充剂和天然食品，专注于真实性、道德性成分和生产，以及清洁饮食。

画廊中的视图

Originally, the two streams of product within the company were distinct from each other and the building of this office was the first step in sort of amalgamating the running of the two under one head. As a result, designers helped figure out the best way to brand and communicate the goals or two different target markets in the same physical space when clients visit for meetings.

最初，公司内部的两种产品流是相互区别的，而这个办公室的建设是将这两种产品合并在一起的第一步。因此，设计师帮助找出了最好的方式，在客户访问会议时，在同一个物理空间内为目标或两个不同的目标市场建立品牌并进行沟通。

画廊中的视图

The first part of the storefront and office space (this unique spot functions as both) is dedicated to products aimed at hospitals. Stark white finishes are featured heavily here, mimicking the medical atmosphere that hospital working clients might be used to. At the same time, more neutral finishes like wood and even a splash of colour here and there is included to keep things from looking too clinical and divergent from what the brand itself offers and represents.

店面和办公空间的第一部分(这两者兼具独特的点位功能)专门用于针对医院的产品。这里有大量的白色装饰，模仿医院工作客户可能习惯的医疗氛围。同时，更中性的饰面，如木材，甚至在这里和那里的一种颜色的飞溅，以防止事物看起来太临床和分歧的品牌本身提供和代表。

画廊中的视图

Across the space, clients walk themselves through a transition from medically influenced atmospheres to the roots of where the company started; whole and natural foods and supplement products. A visual and material transition happens here as the white elements in the decor and furnishings become less and less and the wooden finishes take their place.

在整个空间中，客户经历了从受医学影响的氛围到公司起源的根源的转变；整个天然食品和补充产品。一个视觉和材料的转变发生在这里，因为白色元素在装饰和陈设变得越来越少和木制完成取代他们的位置。

画廊中的视图

Besides establishing a dual aesthetic that suits each of the companies markets alike, designers aimed to maximize storage and make organized used of every single space available. This is evident in the lovely recessed shelving units visible on almost every wall. Designers chose to make these from a blend of metal and woodworking, using local raw materials wherever possible according to whichever suited each side of the store best.

除了建立适合每一家公司市场的双重审美之外，设计师们还致力于最大限度地利用每一个空间，并使其有组织地使用。这一点在几乎每一堵墙上都可以看到的可爱的凹槽架子上很明显。设计师选择从金属和木工的混合，尽可能使用当地的原材料，根据谁最适合商店的每一方。

画廊中的视图

Of course, colour and material wasn’t the only area of decor the team concentrated on. They also sought to create a sort of personalized mosaic that communicates the goals and focus of the brand by creating custom stickers affixed to white tiles on one accent wall. This whole section boasts the company’s signature colours, looking like an art piece and a branded display all at once.

当然，颜色和材料并不是团队所关注的唯一装饰领域。他们还试图创造一种个性化的马赛克，通过创建贴在一面重音墙上的白色瓷砖上的定制贴纸来传达品牌的目标和重点。整个部分都夸耀着公司的标志性色彩，看上去就像一件艺术品，一次又一次地展示了品牌。

画廊中的视图

Despite the element of medical sphere targeting, Atelier really did want to keep their space warm and friendly feeling. Two primary elements helped with this. Firstly, the wooden veneer traveling from the floor, up the walls, and straight across the ceiling served to warm the space up by leaps and bounds. Additionally, great lighting to highlight the products was provided by clean, white LED lights set right into the shelves, rather than shining down from the ceiling and making the whole space at large look a little too blinding.

尽管医疗领域的目标，阿泰利埃确实想保持他们的空间温暖和友好的感觉。这方面有两个主要因素。首先，木板从地板上穿过墙壁，直穿过天花板，为空间提供了飞跃性的温暖。此外，出色的照明，突出产品是由清洁，白色LED灯设置在货架上，而不是从天花板照耀下来，使整个空间看起来有点盲目。

Besides the storefront, the building bears some more private working spaces as well. Across the division of public and private, you’ll find a pantry, meeting room, office spaces for business workings, a private staff toilet, and storage. The aesthetic and decor choices follow the same schemes as you see in the public storefront, creating a sense of consistency between the two aspects of the business. Just in case this blended sense between the two becomes distracting on a given day, however, a set of recessed sliding doors can be pulled shut to create a sort of makeshift wall.

除了店面外，建筑也有更多的私人工作空间。在公共和私人部门，您将找到一个储藏室、会议室、办公场所、一个私人员工厕所和仓库。美学和装饰选择遵循在公共店面中看到的相同的方案，从而在业务的两个方面之间产生一致性的感觉。然而，在这两者之间的混合感觉在某一天变得分散注意力的情况下，一组凹进的滑动门可以被拉开，以产生一种临时的墙壁。