Vans and Modernica’s California cool collaboration
2019-03-15 14:34
Vans has unveiled a collaboration with Modernica
It might seem an unlikely pairing, a shoe-meets-furniture collection, but then Californian-born creativity has never played by the rules. The new Vault x Modernica limited edition collection is the result of a collaboration between two Southern Californian brands – the cult skate brand Vans and West Coast modern furniture-maker Modernica. The collection, which launches globally this February, was conceived with key design and craftsmanship experts from both brands.
这似乎是一种不可能的配对,一种鞋子符合家具的收藏,但后来加州出生的创造力从未受到《规则》的影响。新的VaultX现代化有限版收集是两家加州品牌之间的协作的结果----邪教滑冰鞋品牌面包车和西海岸现代家具制造商现代化ICA。今年2月全球发布的数据收集与来自两个品牌的关键设计和工艺专家共同构思。
Artist Taka Hayashi is the creative force behind the collection, he also worked with Vans to extend the design onto the downtown Los Angeles store. The burnt-orange and black building that stands out like a beacon in an industrial area, is now framed by black-and-white checkerboard arches.
艺术家大林是背后的创意力量,他还与Vans合作,将设计延伸到洛杉矶市中心的商店。这座被烧成橙色和黑色的建筑在工业区里显得格外显眼,现在是由黑白棋盘拱门构成的。
The capsule collection encompasses three shoe styles from the Vault Collection and three corresponding fibreglass shell chairs. The Style 36 LX and OG Slip-On LX trainers in brown leather feature three archival Vans patterns including a vibrant orange Hawaiian print, a light blue repeat palm leaf, and a classic black and white checkerboard.
胶囊收集包括三种鞋风格从地下室收藏和三个相应的玻璃纤维壳椅子。风格36 lx和OG滑上LX运动鞋棕色皮革特色三个档案客货车模式,包括一个活跃的橙色夏威夷打印,浅蓝重复棕榈叶,和一个经典的黑白棋盘。
‘Vans Vault is our most aspirational tier,’ says Mark Haskins, vice president of footwear design at Vans, who has been with the brand for 21 years. ‘We always mine our archive for these things and all three of those prints are icons that go way back into our manufacturing history. There is some romance to that, but those kinds of prints also chime well with the modern design aesthetic that Modernica represents.’
客货车设计副总裁马克·哈斯金斯(MarkHaskins)表示,“厢式车是我们最吸引人的阶层,他们一直与这个品牌合作了21年。他说:“我们总是把我们的档案记录在这些东西上,所有这三个指纹都是一个回到我们制造历史上的图标。有一些与这一点的浪漫,但是这些种类的印花也与现代设计美学所代表的现代设计美学有很好的吻合。”
Vans has unveiled a collaboration with Modernica
Vans公司公布了一项与现代派的合作计划。
This is not a new approach for Vans, ‘We have a long tradition of collaboration and have always looked to outside partners in the past, such as Marc Jacobs,’ explains Haskins. ‘These are great partnerships from a design perspective, it’s interesting to see what someone else brings to our shoes and our icons. It’s about the spirit of collaboration and learning something from someone who brings another perspective.’
哈斯金斯解释道,对于Vans来说,这不是一种新的方法,“我们有着悠久的合作传统,过去一直在寻找外部合作伙伴,比如马克·雅各布斯(MarcJacobs)。”从设计的角度来看,这是很棒的合作伙伴关系,看看别人给我们的鞋子和偶像带来了什么是很有趣的。这是一种合作精神,是从另一个人身上学到东西的精神。
‘We have huge respect for Vans, there is a parallel history as we both embody the culture of Southern California,’ says Modernica co-founder Jay Novak of the symbiotic process involved in the creating the shell chairs for the collection. Modernica has been on the forefront of revitalising the almost-lost art of high-pressure fibreglass molding for decades. ‘This ground-breaking chair construction process was unique in 1949 and a keystone piece of the modern furniture movement’, says Novak.
现代主义的创始人之一杰伊·诺瓦克(JayNovak)说:“我们对Vans有着巨大的尊重,因为我们都体现了南加州的文化。”几十年来,现代主义一直站在振兴几乎失去的高压玻璃纤维模塑艺术的前沿。诺瓦克说:“这个突破性的椅子建造过程在1949年是独一无二的,也是现代家具运动的基石。”
The magic takes place in three massive warehouse structures at the back of Modernica’s main headquarters. The snow-white hay substance of fibreglass is molded and pressed into a chair seat and then cooked for five-to-seven minutes, before the resin colour is hand painted on and in some cases a print motif is added. The legs are added from a variety of wood or metal options. For this labour of love, the original machine and materials from the 1950s are used and some of these employees have worked at the company for 29 years, including fathers who have passed the craft down to their sons.
魔术发生在三个巨大的仓库结构在后部的现代主义的主要总部。雪白干草的玻璃纤维物质被模压在椅子上,然后煮五到七分钟,然后树脂的颜色被手绘,在某些情况下,一个打印的主题被添加。腿是从各种木材或金属的选择。在这种热爱的劳动中,使用了20世纪50年代的原始机器和材料,其中一些雇员在公司工作了29年,其中包括父亲把手艺传给他们的儿子。
Only 35 of the high-quality fiberglass shell chairs are produced per day in a rainbow of Pantone colours from magenta to mahogany, but classic white is the most popular, followed by a variety of greens and blues. Modernica has also launched a 52/52 campaign, introducing a different colour every week of the year. Bespoke commissions are possible too, the chairs can be manufactured emblazoned with any imagery you wish, such as a Keith Haring chalk-outline motif or a Hollywood Hills sign with extra padding for the seats.
每天只有35张高质量的玻璃纤维外壳椅子是用从洋红到红木的潘通色彩虹制作的,但经典的白色是最受欢迎的,其次是各种绿色和蓝色。现代主义还发起了52/52运动,每周推出不同的颜色。定制的佣金也是可能的,椅子可以制作任何你想要的图像,如基思哈林粉笔轮廓的主题或好莱坞山的标志,为座位提供额外的填充。
The Vault x Modernica collection highlights the beauty of the locally-made, a design representation of history and craftsmanship that’s as close to vintage as you will encounter. ‘We want to be associated with that world,’ says Haskins of the Vans brand. ‘We are not truly a modern design. We are a little outside of that timeframe, but we like to associate ourselves with that. It’s part of California’s design tradition. When we talk about what Vans can be and what they represent we’d like to make those ties stronger. It’s part of Californian living and so are the shell chairs. They talk about how we really live in California and I think that’s pretty cool.’ §
库x现代主义系列突出了当地制造的美,一个历史和工艺的设计代表,这是非常接近于你将遇到的年份。Vans品牌的哈斯金斯说,我们希望与这个世界联系在一起。我们不是真正的现代设计。我们有点超出了这一时限,但我们愿意将自己与此联系起来。这是加州设计传统的一部分。当我们谈论客货车可以是什么,它们代表了什么,我们想要使这些联系更加牢固。这是加州人生活的一部分,贝壳椅也是如此。他们谈论我们在加州的真实生活方式,我认为这很酷。
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