Divercity Architects and Carole Topin design advertising agency like a ‘creative engine’
2019-03-15 14:33
London and Athens based architects Divercity and designer Carole Topin have created the new headquarters in the Greek capital for advertising agency Frank Fame. Photography: Mariana Bisti
Communication and the exchange of ideas are key to modern working; especially in a creative field such as advertising. So when London- and Athens-based architecture practice Divercity and designer Carole Topin embarked on redesigning an interior within an existing 1970s building in the heart of the Greek capital, they drew on the same principles for their concept.
沟通和思想交流是现代工作的关键,尤其是在广告等创意领域。因此,当伦敦和雅典的建筑实践DiverCity和设计师卡罗尔·托宾(Carole Topin)开始重新设计希腊首都中心一座70年代的现有建筑内部时,他们在概念上采用了同样的原则。
At the centre of the new headquarters for dynamic advertising agency Frank - Fame, the architects ‘designed a central creative engine’, they explain. This core space, divided in distinct zones, provides all the necessary areas and stimulation required for the smooth running of this creative hub.
The agency’s offices are on the second floor of an existing 1970s modernist building on Kifisias Avenue. Photography: Mariana Bisti
该机构的办公室位于Kifisias大道上一栋20世纪70年代现代建筑的二楼。摄影:Mariana Bisti
The team crafted spaces for larger, group meetings, informal brainstorming sessions (called the ‘Pin-Up Room’), and more private, one-to-one discussions (the ‘Confession Booth’). There is space for seclusion and reflection, while circulation areas cleverly double as a library zone, walls dressed with shelves and reading spots. Elsewhere, open-plan desk areas, private offices and meeting rooms are arranged around the ‘creative engine’.
该团队为大型、集团会议、非正式集思广益会议(称为“销声室”)以及更多私人的一对一讨论(“忏悔室”)创造了空间。有空间用于隐逸和反射,而流通区域巧妙地将其作为图书馆地带,墙壁上有架子和阅读点。在其他地方,在“创意引擎”周围设置了开放式办公桌区域、私人办公室和会议室。
‘With fluidity and flexibility at its heart, the design responds to the needs of a contemporary workforce and provides Frank - Fame an office with longevity, where ideas and relationships will flourish’, says the team. Greenery in bespoke planters and colour accents ensure a varied environment, all made using the expertises of construction specialists Escape.
该设计以流动性和灵活性为核心,满足了当代劳动力的需求,并为弗兰克提供了服务。
Using immersive, dark colours, sharp lines, warm materials and strong geometries, Divercity and Topin’s architecture is a celebration of the creative process; and the way architecture can foster and enhance it. §
使用沉浸式、深色的色彩、尖锐的线条、温暖的材料和强大的几何形状,Diversity和Topin的建筑是对创意过程的庆祝;这种方式架构可以促进和增强它。?
室内设计的灵感来自于交流和交流的想法。摄影:玛丽亚娜·比斯蒂,室内设计灵感来自于交流和交流的想法。摄影:Mariana Bisti
这个空间被认为是“创造性的引擎”。摄影:Mariana Bisti这个空间被认为是一个“创造性的引擎”。摄影:Mariana Bisti
它的心脏被划分为所有类型的活动的不同区域。摄影:Mariana Bisti,它的心脏被划分成不同的区域,所有类型的活动。摄影:Mariana Bisti
被深色包裹,内部是尖锐的和当代的。摄影:玛丽亚娜·比斯蒂(Mariana Bisti)用深色包裹,内部是锐利而现代的。摄影:Mariana Bisti
办公室的通道是图书馆的两倍。摄影:MarianaBiosti办公室的通道是图书馆的两倍。摄影:MarianaBiosti
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