Fredericia Furniture opens its first overseas showroom inside a former Victorian warehouse in Clerkenwell

Fredericia, the 107-year-old Danish furniture business, has opened its first showroom outside of Denmark, in London’s contract furniture heartland: Clerkenwell.

拥有107年历史的丹麦家具公司弗雷德里西亚在丹麦境外开设了第一个陈列室，位于伦敦的合同家具中心地带：克莱肯威尔(Clerkenwell)。

The 1,000 sq ft space in a former Victorian warehouse stocks the Modern Originals collection, designed by the likes of Børge Mogensen, Jasper Morrison and Space Copenhagen. Meanwhile its bestselling polypropylene chair Pato, designed by Danish-Icelandic duo Welling/Ludvik in 2013, will stand on a newly-built storage unit as a window display.

前维多利亚仓库的1,000平方英尺的空间储存了现代的原件，由BingRgeMogensen、JasperMorrison和空间Copenhagen等人设计。与此同时，它的畅销聚丙烯椅垫由丹麦-冰岛DuoFlowing/Ludvik设计，2013年将在新建的存储单元中作为窗口显示。

The upper-ground-floor showroom is triple aspect, bringing in lots of light through the large, black, metal-framed windows. These were already in place, as were the stripped floorboards and four black steel support columns in the centre of the room. Fredericia’s inhouse design team has made a feature of these by putting up a curtain rail inside the square created by the columns. A white linen, semi-transparent curtain from Kvadrat acts as an informal room divider and doubles as another ‘wall’ against which to position the sofas and easy chairs. ‘We have the same in Copenhagen,’ says Fredericia’s CEO Kaja Møller, ‘as a statement.’

顶层陈列室有三个方面，通过大的、黑色的、金属框架的窗户，带来了大量的光线。这些都已经安装好了，房间中央的地板和四个黑色的钢支撑柱也已经安装好了。弗雷德里西亚的室内设计团队通过在立柱创建的广场内架设窗帘栏杆，使这些设计成为特色。一个白色的亚麻布，半透明窗帘，从Kvadrat充当一个非正式的房间分隔器和双打作为另一个“墙”，以定位沙发和简易椅子。弗雷德里西亚的首席执行官卡贾·默勒(Kaja M Ller)说，我们在哥本哈根也有同样的说法。

As for the walls, these were repainted white, while the lighting – ceiling lights from Danish company Anker - Co and table lamps from Wästberg in Sweden – are all black. ‘There’s so much warmth and tactility with our furniture that it’s good have plain black and white,’ as a backdrop, says Møller.

至于墙壁，这些被重新粉刷成白色，而来自丹麦anker公司的照明天花板灯则被重新粉刷成白色。

The London outlet is bijou compared with the 11,000 sq ft showroom in Copenhagen – housed in a former post office – which opened in 2016. But Møller has high hopes for it. ‘Business is booming, particularly in the hospitality and office sectors, and London is a hub for a global audience (of architects and interior designers),’ she says, and through the showroom ‘we want to communicate that we are an international company that wants to expand worldwide.’ §

与2016年开业的哥本哈根1.1万平方英尺展厅相比，这家伦敦分店是比焦式的。哥本哈根的展厅曾设在一家前邮局内。但莫勒对此寄予厚望。她说，业务正在蓬勃发展，尤其是在酒店和办公行业，伦敦是全球(建筑师和室内设计师)观众的中心。她说，通过展厅，我们希望传达的是，我们是一家希望在世界范围内扩张的国际公司。