Frieze Los Angeles tent design by wHY. Photography: Yoshihiro Makino

The inaugural Frieze Los Angeles kicks off with a new indoor and outdoor tent design by local architecture studio wHY. Pitching up at Paramount Studios, Frieze’s new location in Hollywood celebrates the city’s creative eco-system, while the tent design brings in the Californian light and makes the most of the good weather with outdoor spaces and green walls.

由当地建筑工作室设计的新的室内和室外帐篷开始了洛杉矶的就职典礼，为什么。在派拉蒙工作室，弗里泽在好莱坞的新位置庆祝城市的创造性生态系统，而帐篷的设计带来了加州的灯光，并充分利用了室外空间和绿色墙的好天气。

‘We basically surgically insert the tent into a working busy film studio,’ says Kulapat Yantrasast, founder and creative director at wHY, and a Los Angeles resident since 2003. He wanted to create the effect of being backstage, and reflect the ‘less rigid’ art scene of LA, in comparison to other contemporary art hub cities.

“我们基本上是通过手术把帐篷插入了一个繁忙的电影制片厂，”为什么“公司创始人兼创意总监库拉帕特·延斯塔斯特(Kulapat Yanastast)说。与其他当代艺术中心城市相比，他希望创造出后台的效果，并反映出洛杉矶的“不那么僵化”的艺术场景。

Green outdoor space at Frieze LA. Photography: Yoshihiro Makino

FriedzeLa的绿色户外空间。摄影：YoshihiroKomo

A pink banner afloat two archways wrapped in faux-foliage welcomes you to the fair. The structure is a reference to the Paramount Studios’ famous double arch entrance on Melrose Avenue. Yantrasast used plants throughout, real and artificial, to anchor the fair into its new climate. Inside the entry pavilion, blue-stained plywood is constructed using set-building techniques of the studio’s master production designers.

一条粉红色的横幅飘浮在两个拱门上，用人造的树叶包裹着，欢迎你来参展。该结构是参照派拉蒙工作室著名的双拱门在梅尔罗斯大道。燕山广播公司在整个过程中都使用了植物，无论是真实的还是人工的，都是为了把博览会固定在新的在进入展馆内，蓝色的胶合板是用工作室的主要制作设计师的建造技术建造的。

Being at an art fair is often like being in a fluorescently-lit black hole, where you lose all sense of time. Yet wHY’s opaque and translucent plastic ceiling panels bring in more daylight than ever before for an enjoyable viewing experience – and the gallerists’ wellbeing – for the week.

在一个艺术博览会上，通常像在一个充满荧光的黑洞里，在那里你失去了所有的时间。然而，为什么“不透明和半透明的塑料天花板”面板比以往任何时候都带来更多的日光，让人们享受愉快的观看体验，而Gallerists的“幸福”这一周。

Art displayed outside at the Paramount Studios set. Photography: Yoshihiro Makino

在派拉蒙工作室外面展出的艺术品。摄影：Makino Yoshihiro Makino

Indoor areas are balanced by outdoor spaces that feature open-air artworks by Sarah Cain, Paul McCarthy and Barbara Kruger amongst others. Los Angeles is after all blessed with more reliable forecasts than London or New York, where Frieze spends the rest of its year.

室内空间与室外空间相平衡，包括莎拉·凯恩、保罗·麦卡锡和芭芭拉·克鲁格等人的露天艺术作品。毕竟，洛杉矶有比伦敦或纽约更可靠的预测，弗里泽在那里度过了剩下的一年。

Before reaching your destination booth, you might also be tempted by cult eateries SQIRL and Roberta’s, both woven into the experience along the way. Building a pathway to guide visitors from pulling up at the curb to writing a cheque, was the main aim of Yantrasast – as Frieze Art Fair has continued to prove since its founding in 2003, the art fair can be a lively social and educational experience too. §

在到达目的地展位之前，你可能还会被Sqirl和Roberta的邪教餐厅所诱惑，这两家餐厅都融入了沿途的体验。建立一条引导游客从路边停车到写支票的道路，是Yanastast的主要目标-正如Frieze艺术博览会(Frieze Art Fair)自2003年成立以来一直在证明的那样，艺术展也可以成为一种活跃的社会和教育体验。§