Who are we buying An anonymous art and design auction changes the game in Miami

2019-03-15 14:06
Left, Subscription Lamps II by Jorge Pardo. Right, Koopte side table by La Metropolitana
‘We expect one thing or are fearful of one thing, and then the opposite happens,’ says Alejandra Martinez of the surprises that arise from her Latin American and Mexican non-profit art and design auction, Anónimo (anonymous in Spanish). The sale, that took place during Design Miami last week, hides the name of the artist or designer until after purchase, leaving individuals to buy purely based on their connection to the works.
阿莱杭德拉·马丁内斯(Alejandra Martinez)在谈到她的拉丁美洲和墨西哥非盈利艺术和设计拍卖会(Anó尼莫(西班牙语匿名)时说,我们期待一件事或者害怕一件事,然后反过来发生。这场拍卖发生在上周迈阿密设计展上,它将艺术家或设计师的名字隐藏到购买之后,让个人完全根据他们与作品的联系来购买。
Anónimo has had a presence in Miami since 2015. ‘When we said we wanted to launch in Miami, people thought we were crazy as there are 1000 different events and parties.’ It came as a shock when 600 people arrived at the M building in Wynwood on a rainy night for that first edition, and they completely sold out.
自2015年以来,阿尼莫一直在迈阿密开展业务。“当我们说我们想在迈阿密启动的时候,人们认为我们疯了,因为有1000个不同的活动和派对。”在一个雨夜,600人来到温伍德的M楼,为第一版做准备,这让人大吃一惊,他们完全卖光了。
Koopte chair and ottoman by La Metropolitana
古普特椅子和脚凳
For the 2018 edition that took place at Faena Forum and was sponsored by Bancredito, curators Ximena Caminos and Zoe Lukov included design for the very first time. ‘It all started at Ximena’s house,’ explains Martinez. ‘She has a temple of design aesthetics. Its exquisite, yet risky and fun, but still extremely elegant.’
在法耶纳论坛举行的2018版,由Bandreto、CurrorsXimenaCaminos和ZoeLukov赞助的2018版,包括了非常第一次的设计。“它都是在Ximena的房子里开始的,”Martinez解释道:“她有一个设计美学的寺庙,它的精致,又有风险和有趣,但仍然非常优雅。”
Taking this eclectic approach they chose a rich mix of furniture pieces for the sale that included Jorge Pardo lamps, an armchair by 20th-century Mexican architect Pedro Ramirez Vazquez and a table by Studio Job. ‘We didn’t even think we would sell one design piece,’ says Martinez of the sale that generated $260,000 for Faena Art - Blue Lab Preservation Foundation.
采用这种折中的方法,他们选择了丰富的家具组合,其中包括豪尔赫帕多灯具,20世纪墨西哥建筑师佩德罗拉米雷斯瓦兹克斯的扶手椅和工作室约伯的桌子。马丁内斯(Martinez)在谈到费纳艺术(Faena Art)的26万美元拍卖时说,我们甚至没想到会卖出一件设计作品。
‘The Anónimo mission to keep us grounded in what we love and what truly moves us is more important than ever,’ comments Alan Faena. This sense of emotion was certainly felt across Faena Forum, where an electrifying auction energy was induced by champagne and a talented beat boxer.
艾伦·费纳评论说:“阿诺尼莫的使命是让我们立足于我们所爱的事物和真正感动我们的事物,这比以往任何时候都更重要。”这种情绪在整个费纳论坛上都能感受到,在那里,香槟和一位才华横溢的拳击手激发了一股令人振奋的拍卖活力。
Martinez notes that this energy is usually created by Mexican buyers, but the auction drew in a new crowd this year. ‘I think its attracting a lot of new buyers who are intimidated by the formula of the art world, and the intellectual elite. Here they just have to like the piece to buy’.
马丁内斯指出,这种能源通常是由墨西哥买家创造的,但今年的拍卖吸引了新的买家。“我认为这吸引了许多新买家,他们被艺术界的公式所吓倒,也被知识分子精英们吓倒了。”在这里,他们只要喜欢这件东西就可以买了。
Anónimo is certainly making collecting much more accessible with this USP which is evident in its expansion. They are transporting to many new locations including Oaxaca in 2019 for a textile edition, and then Desert X in LA in 2021, where they will curate a site-specific installation of one Mexican artist, and funds for this will be raised at the second edition of Frieze LA in 2020. Here they are flipping the idea, so buyers will only know the name of the artist, changing the game yet again. §
阿诺尼莫当然是使收集更容易使用这一USP,这一点很明显,它的扩大。他们将前往许多新的地点,包括2019年瓦哈卡州的纺织版,以及2021年洛杉矶的“沙漠X”,在那里,他们将策划一名墨西哥艺术家的具体网站安装,并将在2020年的第二版弗里泽洛杉矶(Frieze LA)上筹集资金。在这里,他们正在翻转想法,所以买家将只知道艺术家的名字,再次改变游戏。§
在设计迈阿密艺术巴塞尔期间费纳论坛的安尼莫安装视图。在设计迈阿密艺术巴塞尔期间,在Faena论坛上提供了Anóimo的安装视图。阿尼莫

                            
佩德罗·拉米雷斯·瓦斯奎兹
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