Balenciaga has opened a two-storey boutique on London’s Sloane Street. Photography: Annik Wetter

Last month, Balenciaga poured smoking asphalt onto the catwalk of its A/W 2019 show in Paris. The brand was inspired by the visage of the people that pound its home city’s streets. But Balenciaga is also looking to London’s topography too. Last year, the label opened boutiques in Miami Design District and on Via Monte Napoleone in Milan, and now it has set up shop on Sloane Street in Knightsbridge.

上个月，巴黎世家(Balenciaga)在巴黎的A/W 2019展览的T台上浇上了冒烟的沥青。这个品牌的灵感来自于冲击其家乡街道的人们的容貌。但巴黎世家也在关注伦敦的地形。去年，该品牌在迈阿密设计区和米兰的蒙特拿破仑街开设了专卖店，现在已经在奈特斯布里奇的斯隆街开设了专卖店。

There’s an industrial élan behind the stark two-storey space, which is swathed in carpet, tessellated with a shaved imprint of the Balceniaga logo. Fixtures come courtesy of gray scale furniture and metal shelves, which have a severe, utilitarian touch. LED bars and ceiling panel lamps illuminate the space.

在荒凉的两层空间后面有一个工业用地，铺满了地毯，上面印着巴黎世家的标志。固定装置是由灰色的家具和金属架子提供的，这些家具和架子具有严格的实用性。LED棒和天花板面板灯照亮了空间。

Creative director Demna Gvasalia has been pushing the boundaries of how Balenciaga’s collections are presented on models and mannequins. For S/S 2019, he explored the role of CGI models in digital advertising today, working with digital artist Yilmaz Sen on a series of films which feature computerised models, clad in sculptural coats and Knife sock boots, with distorted bodies. For the brand’s Sloane Street store, hyper-real mannequins (based on models Eliza Douglas and Takato Harashima) stare from the boutique’s floor-to-ceiling windows. They’re sure to entice Balenciaga shoppers into the vitrine-like space too. §

创意总监DemnaGvasalia一直在推动Balenciaga的系列如何在模特和人体模型上展示的界限。在S/S 2019，他探索了CGI模型在今天的数字广告中的作用，与数字艺术家Yilmaz Sen合作制作了一系列的电影，其中包括计算机化的模型，穿着雕塑外套和刀子袜子靴，身体变形。对于该品牌的斯隆街商店，超现实的人体模型(基于模型Eliza Douglas和Takato Harashima)从精品店的地板到天花板的窗户凝视。他们肯定也会吸引巴黎世家的购物者进入类似刺骨的空间。§

Thank you for registering to the newsletter Subscribe to the Wallpaper* newsletter By submitting your information, you sign up to Wallpaper* updates and agree to the Terms - Conditions and Privacy - Cookies Policy. Please keep me up to date with special offers and news from Wallpaper*. You can unsubscribe at any time. Please keep me up to date with special offers and news just by email from carefully selected companies. Your personal details will not be shared with those companies - we send the emails and you can unsubscribe at any time. Submit

谢谢你注册通讯订阅墙纸*通讯通过提交你的信息，你注册墙纸*更新，并同意条款