Opus Shop Paradox Studio
2011-07-01 00:00
架构师提供的文本描述。OPUS是一个专门经营钱包衣架的品牌,它可以安全地放在桌子的边缘挂起你的钱包,从而腾出桌子和座位上的空间,解放你的手去做更多的活动。台北作品是该品牌的第一家商店,旨在成为一个多用途的空间,可用于会议、产品发布以及零售商店。
Text description provided by the architects. OPUS is a brand specializing in purse hangers, which can be placed securely on the edge of the table to hang your purse, hence free up space at the table and on the seats, and free up your hands for more activities. OPUS Taipei is the first shop for the brand and was designed to be a multi-purpose space that can be used for meetings, product launches as well as a retail store.
台北作品座落在这个城市的时尚区。这个位置以前的用途是车库,在经济衰退期间,这个空间被改造成一个小店面。
OPUS Taipei is located in the city’s fashion district. The previous use for this location was a garage and the space was converted into a small storefront during the economic recession.
商店只有2.3米宽,4.5米长,约10.5平方米,是一个非常娇小的空间。为了克服商店的规模限制,我们设计了一个透视错觉,在白色的墙壁上画黄色的颜色块(使用作品的签名颜色),以创造一个更深更宽的空间的印象。有节奏的黄色街区沿着商店的两个相对的墙壁运行,并在后面的墙上汇合成一条水平线,这是用我们设计的一个时钟来突出显示的。
The store is merely 2.3 meters wide and 4.5 meters long, which is about 10.5 square meters and is a very petite space. To overcome the size limitation of the store, we designed a perspective illusion by painting yellow color blocks (using OPUS' signature color) on white walls to create the impression of a deeper and wider space. The rhythmic yellow blocks run along the two opposite walls of the store and converged into a horizontal line on the back wall which is highlighted with a clock custom-designed by us.
这种非传统的时钟形状就像太阳升起时一样,使用的是由钱包吊架形成的线条,而不是用数字来表示时钟表面的时间。我们使用4种不同颜色的钱包衣架从作品的经典施华洛世奇系列,形成“区域”的时钟表面,每个区域包括3个小时。这四种颜色,蓝色,紫色,粉红色和绿色是从冷到暖的排列,以反映一天的照明变化。时钟已经成为一个谈话片和明星的商店,并已产生了许多评论和兴趣。
The unconventional clock is shaped like the rising sun using lines formed by OPUS purse hangers instead of numbers to indicate hours on the clock face. We used purse hangers of 4 different colors from OPUS’ classic Swarovski collection to form “zones” on the clock face, with each zone encompassing 3 hours. The four colors, blue, purple, pink, and green are arranged from cold to warm to reflect the lighting changes of the day. The clock has become a conversation piece and the star of the store and has generated lots of comments and interest.
为了创造一个干净的脚印区域,尽量减少杂乱的感觉,我们将所有的显示功能都保持在墙壁上。4种不同长度的木材排列在两面展示墙壁上,以创造上下的视觉效果,并形成一个展览画布来展示商店的收藏。每一件木料都被设计成一个单独的提包架的橱柜,因此切割和尺寸精确到仅略大于钱包衣架的脚印,这样就可以将一个提包架放在每一片木材的顶部,顾客就可以很容易地找到它。
To create a clean footprint area and minimize the feeling of clutter, we keep all the display function to the walls. Timbers of 4 different lengths line the two display walls to create an up–and–down visual effect and form an exhibition canvas to present the store’s collection. Each piece of timber is designed to serve as a showcase for a single purse hanger and is thus cut and sized precisely to be just slightly bigger than the footprint of a purse hanger, so one purse hanger could be placed on top of each piece of timber and can be easily reached by a customer.
这家商店非常独特,因为它只携带一种产品-钱包衣架,有许多不同的颜色和图案,装饰材料从木材和皮革到半宝石和闪闪发光的水晶-所以我们认为商店展示其完整的产品收藏并让顾客看到、触摸和摸到每个钱包衣架是很重要的。这些单独的展位,使这样一个三维产品展示充分利用有限的空间,同时允许游客体验全方位的作品。
The store is quite unique in that it carries only one product -- the purse hangers, which come in many different colors and designs and are decorated with materials ranging from wood and leather to semi-precious stones and sparkling crystals – so we felt it was important that the store displays its complete collection of products and allows the customers to see, touch, and feel each purse hanger. These individual display stands enable such a three-dimensional product display that fully utilizes the limited amount of space and at the same time allows visitors to experience the full range of OPUS products.
这两个展示墙壁各有一个主题,并意味着在商店的对面服务不同的功能。当顾客进入商店时,他们在右边看到的第一堵墙是“自然墙”,它的巨浪(由木材展台创造)唤起了自然景观的图像。这堵墙的特点是品牌的经典以及季节性的收藏。在商店的左边,“城市墙”有较少的木材林,而这些木材的排列不如其对应的,但故意布置成一个城市的天际线。在墙上的上部放置了六个黄色的筒子,以表示构成OPUS分销网络的城市。这堵墙的特点是限量版产品,高凳子被放置在这面墙上,因此它就像酒吧一样,业主可以利用它作为与其供应商和经销商的会议空间。
The two display walls each has a theme and are meant to serve different functions at the opposite sides of the store. When customers enter the store, the first wall they see on the right is the “Nature Wall” with its dramatic waves (created by the wood display stands) which invoke images of a natural landscape. This wall features the brand’s classic as well as seasonal collections. On the left side of the store, the “Urban Wall” has fewer timber stands and these are arranged less dramatically than its counterpart but are deliberately arranged to resemble a city skyline. Six yellow bobbins are positioned on the upper portion of wall to indicate the cities that make up OPUS’ distribution network. This wall features the limited-edition products, and high stools are placed along this wall so it resembles a bar area where OPUS proprietors can use it as a meeting space with its vendors and distributors.
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