架构师提供的文本描述。概念

Text description provided by the architects. Concept

约翰尼·沃克之家与创意机构之爱合作，是一个体验式的互动空间，为举办最复杂的“威士忌对话”创造了空间。坐落在位于上海法租界的西南大厦3层，这一空间的构思是为了吸引和倡导高档威士忌饮用者的忠诚。这一概念结合了约翰尼沃克丰富的历史和威士忌知识与基本要素和构成块威士忌的空间设计，采用了三步的方法，福音。

Collaborating with creative agency LOVE, The Johnnie Walker House is an experiential, interactive space created to host the most sophisticated ‘Whisky Conversations’. Housed in the 3-storey Sinan Mansion, located in the French concession of Shanghai, the space was conceived with the intent to engage and advocate loyalty amongst premium whisky drinkers. The concept incorporates the rich history of Johnnie Walker and whisky knowledge alongside essential elements and building blocks of whisky into the spatial design, using the 3-step approach to evangelism.

空间的利用

Use of Space

在设计主题“威士忌对话”的基础上，设计了多层对话融入约翰尼·沃克之旅的空间，并辅之以来自爱情的平面设计。走进约翰尼·沃克大厦时，麦芽和泥炭等原料都贴在入口处的墙壁上，作为一个重要的设计范例，代表了威士忌生产的基本要素。伴随着仿照威士忌静物的铜灯，当旅程开始的时候，期待的情绪迫在眉睫。

Based on the central design theme, “Whisky Conversations”, the space was designed where multiple layered conversations are woven into the Johnnie Walker journey, complemented by the graphic designs from LOVE. Upon stepping into the Johnnie Walker House, raw ingredients such as malt and peat are lined against the wall of the entrance, acting as an important design exemplar to represent the fundaments of whisky making. Accompanied by copper lamps modelled after whisky stills, the mood of anticipation is imminent while the journey begins.

在走廊上，与品牌瓶上倾斜的标签和华丽的弧形星座墙相映成趣的木质地板条纹，欢迎游客到达第一层，欣赏威士忌混合的艺术。客人可以品尝各种类型的威士忌，同时聚集在一张互动桌旁，为旅游提供多感官亮点。

At the corridor, angled wooden floor stripes that resonate with the slanted label on the brand’s bottle and the magnificent curved constellation wall welcome visitors as they reach the first story to appreciate the art of whisky blending. Enveloped within a circular wall lined with hundreds of blends, guest can sample various types of whisky, while gathered around an interactive table that provides a multi-sensory highlight to the tour.

品牌体验逐步建立，在第二层的宏伟的威士忌玻璃天花板安装放大作为一个宏伟的最终巡演。引领当代多面铜棒与悬挂的老式装饰，为游客提供一个吸引人的环境，品尝约翰尼沃克的不同混合，以最好的音符结束旅程。

The brand experience builds up progressively, amplified by the magnificent whisky glass ceiling installation on the second level that serves as a grandeur finale to the tour. Leading to the contemporary faceted copper bar with hanging vintage decanters that provides an engaging setting for visitors to taste the different blends of Johnnie Walker, ending the journey on the finest note.

它将威士忌制作中的独特元素与创新装置并列起来，让人联想到品牌视觉的独特表达。约翰尼沃克屋不仅是一个典型的空间，容纳最好的威士忌，但真正的国家-最先进的经验中心，揭示了约翰尼沃克品牌的遗产，经得起时间的考验。

Juxtaposing distinctive elements found in whisky making alongside innovative fixtures, it conjures a unique expression of the brand vision. The Johnnie Walker House is not just a typical space that houses the best whiskies but is truly a state-of-the-art experiential centre that unveils the legacy of the Johnnie Walker brand that stood the test of time.