Jordan Invest Bank Symbiosis Designs LTD
2011-09-16 00:00
架构师提供的文本描述。投资银行项目概念设计的目的是克服与体制、官僚和沉闷的环境有关的传统消极看法,以及成为可怕的杂务,而不是愉快经历的目的地,并跃进一种新的愉快的银行经验文化。新的品牌环境促进一个年轻和进步,干净的削减,精力充沛,高效,创新和创新,平易近人和社会负责的银行业务。
Text description provided by the architects. The intent of the concept design for the Invest Bank projects was to overcome the traditional negative perceptions which associated with institutional, bureaucratic and stuffy environment as well as being a dreaded chore, not a destination for a pleasant experience, and to make a leap forward into a new pleasant culture of banking experience. The new brand environment promotes a young and progressive, clean cut, energetic, efficient, innovative and creative, approachable and socially responsible banking.
© Rasem Kamal / Symbiosis Designs LTD
这个概念是一种新的混合经验策略,借鉴了其他三种类型。与三种类型相关的不同材料通过潜意识经验联想具有许多意义。这些含义构成了银行的剩余质量。
The concept is a new hybrid borrowing experiential tactics from three other typologies. Distinct materials associated with the three typologies carry many meanings by subliminal experiential association. Those very meanings constituted the residual quality intended for the bank.
© Rasem Kamal / Symbiosis Designs LTD
在美术馆里,最简朴、明亮和令人振奋的空间表现被展示出来。亲密、独特和创新是从主题精品酒店借来的,而和谐、宁静、合宜和感官模糊则是从健康庇护所借来的。这些品质交织在一起,银行成为现代愉快的体验,消除杂乱和视觉噪音,并使银行友好,平易近人和独特的创新,在其许多干净的细节,简单的线条,以及定制的详细材料组装。
From the art gallery, the minimal, bright and uplifting spatial manifestations were brought to play. Intimacy, distinctiveness and innovativeness were borrowed from themed boutique hotels; while harmony, serenity, congeniality and sensual ambiguity were borrowed from wellness sanctuaries. Intertwining all these qualities, the bank became a modern pleasant experience that eliminated clutter and visual noise and also made the bank friendly, approachable and distinctively innovative in its many clean details, simple lines in addition to custom detailed material assemblies.
Text provided by Symbiosis Designs.
© Rasem Kamal / Symbiosis Designs LTD
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