“产品必须是商店的主角”是客户经常对我重复的话。在这种情况下，产品应该是设计思想的主要对象，“如何”展示是设计的最终目标。相反，我相信一个暴露的地方主要是由人类组成的，他们把自己和那个空间联系起来，看到那个特定的产品。一个没有访客或客户的暴露场所是没有意义的。我相信关于设计的主要思想必须向人们提出。

"The product has to be the protagonist of the shop" is the utterance most frequently repeated to me by my clients. In this case the product should be the main object of the design thoughts and "how" it is displayed is the final goal of the design. Instead I believe an exposing place is primarily composed by the human beings who relate themselves with that very space and see that specific product. An exposing place without visitors or clients has no meaning. I believe that the major thoughts on design have to address to people.

 ©  Virgile Simon Bertrand

c Virgile Simon Bertrand

遵循这一概念，我们设计了一个空间，在那里产品是看不见的，但人们被视觉刺激和建议所吸引。空间是由纯粹的几何形状，圆柱形与随意的纹理，但也显然是随意的形状封闭的几何严重的体积。

Following this concept we designed a space where the product is not visible from the outside but people is attracted by visual stimuluses and suggestions. The space is prepared with volumes that are pure geometrical shapes, cylindrical with casual textures but also apparently casual shapes closed with geometric severity.

 ©  Virgile Simon Bertrand

c Virgile Simon Bertrand

我们设计了大型金属卷，类似白色，轻刺绣和卷，遵循外壳的概念，外部由抛光黄铜和内部漆成白色。这个空间，配备了大量的，创造了一种流动的氛围，允许光和人的流动，在对话的内部和外面的购物中心，向城市。

We designed big metal volumes resembling a white a light embroiderer and volumes following the concept of shell with the exterior made of burnished brass and the inside painted white. This space, furnished with volumes, creates a fluid ambiance which allows the flow of both light and people, in dialogue with both the inside and the outside of the mall, towards the city.

 ©  Virgile Simon Bertrand

c Virgile Simon Bertrand

在墙壁上，木头覆盖着我们可以认为是不定式的垂直线和阴影重复自己。只有人们才能按照流体路径活跃这个空间，这些路径预示着在致力于梦想的有限区域内停顿，这就是布匹。

On the walls the wood covering repeats itself in vertical lines and shadows that we can think as infinitive. Only people can active this space following fluid paths which foresee pauses in limited areas dedicated to the dream, which is the cloth.

 ©  Virgile Simon Bertrand

c Virgile Simon Bertrand

Duccio Grassi建筑师提供的案文。

Text provided by Duccio Grassi Architects.