Fashion Pavilion John Lewis - Grimshaw Architects

2011-10-04 00:00

架构师提供的文本描述。约翰刘易斯和国际知名建筑公司Grimshaw，世界著名伊甸园项目的创建者，共同创造了一个令人惊叹的“时尚馆”，一个旅游建筑零售装置。在2011年9月5日星期一在约翰刘易斯牛津街的时装楼层上，大胆的安装将容纳包括奥斯曼·尤塞法扎达、克莱门茨·里贝罗和特蕾西·博伊德在内的众多设计师的新的私人品牌设计师合作。在约翰刘易斯牛津街(JohnLewis Oxford Street)参观两个月后，展馆将在英国巡回演出18个月，为爱丁堡、加的夫和利物浦等旗舰店约翰·刘易斯(John Lewis)增添戏剧和灵感。

Text description provided by the architects. John Lewis and internationally renowned architectural company Grimshaw, the creators of the world famous Eden Project, have joined forces to create a stunning ‘Fashion Pavilion’, a touring architectural retail installation. Launching on the fashion floor in John Lewis Oxford Street on Monday 5th September 2011, the bold installation will house new private label designer collaborations from a host of designers including Osman Yousefzada, Clements Ribeiro and Tracey Boyd. After two months at John Lewis Oxford Street, the Pavilion will tour the UK for 18 months adding drama and inspiration to flagship John Lewis stores including Edinburgh, Cardiff and Liverpool.

 plan and elevations

规划和海拔

由简单的纸板管悬挂在透明的Perspex板上，模块化面板设计创造了一个灵活和封闭的透明环境。这种灵活性允许在英国各地的不同地点探索各种配置。一个解决方案是由三种容易制作的面板类型组成的，从而形成了一个活动空间，既吸引了公众，又屏蔽了周围的环境，提供了一定程度的隐私。

Comprised of simple cardboard tubes suspended in clear Perspex sheets, the modular panel design creates a flexible and enclosed environment of varying transparency. This flexibility allows for various configurations to be explored in different locations around the UK. A solution is formed with three easily fabricated panel types resulting in an events space which both draws the public in and screens off its surrounding environment, offering a degree of privacy.

 © Lim/Grimshaw

LIM/Grimshaw

展馆经过了不同的化身，并采取了Grimshaw和约翰刘易斯安装设计团队几个月来完善。展馆的推出计划与新西区公司的高街时装周同时举行，并将于9月8日在牛津街伦敦时装周和Vogue购物之夜举行。

The Pavilion went through various incarnations and took the Grimshaw and John Lewis instore design team several months to perfect. The launch of the Pavilion is planned to coincide with New West End Company's High Street Fashion Week and will be in situ in Oxford Street over London Fashion Week and Vogue Shopping Night Out on 8th September.

 © Lim/Grimshaw

LIM/Grimshaw

时尚与美容总监苏珊娜·古特评论道：“时尚越来越多地涉及零售‘体验’，所以我们真的想给约翰·刘易斯的时装地板增添一个新的、令人兴奋的维度，这将标志着我们是一个零售创新者。”我们对Grimshaw的简介是要创造一个鼓舞人心的空间，让我们能够以市场领先的方式展示我们的私人收藏，并且可以旅行，并被约翰·刘易斯(JohnLewis)的很大一部分时尚顾客看到。能与世界上一些最先进、最先进的建筑的创建者合作，开始我们迄今为止最强大的时装季，这真是太棒了。“

Susanne Given, Buying Director of Fashion and Beauty, comments, “Fashion is increasingly about the retail ‘experience’ so we really wanted to add a new, exciting dimension to John Lewis fashion floors, something that would mark us out as a retail innovator. Our brief to Grimshaw was to create an inspirational space that would allow us to showcase our private collections in a market leading way and which could travel and be seen by a large proportion of John Lewis fashion customers. It’s great to be starting our strongest fashion season yet working on such a ground breaking project with the creators of some of the most resognised and cutting edge buildings in the world.”

 © Lim/Grimshaw

LIM/Grimshaw

Grimshaw建筑事务所的合伙人Kirsten Lees评论说：“约翰·刘易斯找到Grimshaw，提供了一个临时展览和活动空间，可以在牛津街的商店里展示各种设计师。这一独特的‘弹出式’装置需要一个创新的方案，融合展览设计和建筑，同时使约翰刘易斯能够在一个令人兴奋和引人注目的空间表达他们的品牌。“

Kirsten Lees, Partner at Grimshaw Architects, comments “John Lewis approached Grimshaw to provide a temporary exhibit and event space capable of showcasing a variety of designers within their store on Oxford Street. This unique ‘pop-up’ installation called for an innovative proposal which fused exhibition design and architecture, whilst enabling John Lewis to express their brand in an exciting and striking space.”