架构师提供的文本描述。VCU广告中心位于弗吉尼亚州里士满，是北美最重要的媒体、广告和通讯学校之一。为了扩大和扩大教育招股说明书，计划建造一座新建筑。从1890年起，一座空置的三层砖瓦马车提供了主要的学校教学空间，并辅之以一座新的1.2万SF三层“服务结构”，位于旁边，提供现代化的设施和多层的额外空间，包括旧建筑的抗震支撑。这些机构共同为一所学校开设了开创性的广告课程，不仅提供现实世界的商业基础和战略品牌，还提供对创意过程的了解，以及与学生、教师和专业人员合作的经验。

Text description provided by the architects. VCU Adcenter in Richmond, Virginia, is one of the foremost media, advertising and communications schools in North America. In an effort to expand and broaden the educational prospectus, a new building was planned. A vacant historic three-storey brick carriage house from 1890 provided the main school teaching space, and this is supplemented with a new 12,000 SF three-storey ‘service structure’ located along side, which provides modern facilities and additional space on several levels, including seismic bracing of the old building. Together, the structures house a school pioneering an advertising curriculum offering not only real-world business fundamentals and strategic branding, but hands-on understanding of the creative process and the experience of working with creative teams of students, teachers and professionals.

 © VCU Creative Services, Allen T. Jones

VCU创意服务公司，Allen T.Jones

这个项目是“交错”中的一个练习-这个术语描述了以不连续的方式在计算机屏幕上显示图像。交错效果导致低分辨率，像素版本的图形在前景提供图形聚集，同时暗示一个更精细的纹理图像，更高的分辨率以外。随着时间的推移，背景中的图像逐渐进入焦点，同时下载更多信息，允许前景图像驻留和消失。这种使用图形前景暗示更密集的纹理背景的方法贯穿整个项目，允许当代的图形添加作为初级结构的前奏-这个历史文物的复杂性逐渐被理解为超时。作为一种催化剂，新的加入寻求将事物结合在一起：新旧；学生和教师；学术界和实践。该项目抵制传统的学生、教师和管理的学术等级，鼓励所有用户和所有层之间的高水平的社会互动。开放的沟通是通过使用一系列的小型和大型开放的“社区”，例如地下室的大型混凝土聚集台和每一层的非正式分拆区来促进的。

The project is an exercise in “interlacing” - a term describing the display of imagery on a computer screen in a non-contiguous manner. The interlace effect results in a low-resolution, pixilated version of a graphic in the foreground offering graphic massing while hinting to a more fine grain image, with higher resolution beyond. The image in the background gradually comes into focus slowly over time while more information is downloaded allowing the foreground image to reside and disappear. This method of using a graphic foreground to hint at a denser, textural background plays out throughout the project allowing the contemporary, graphic addition to act as a prelude to the primary structure – the historic artifact whose complexity is gradually understood overtime. Acting as a catalyst, the new addition seeks to bring things together: old and new; student and faculty; academia and practice. Resisting the traditional academic hierarchy of student, faculty and administration, the project encourages a high level of social interaction between all users and all floor levels. Open communication is facilitated through the use of a series of small and large open “neighborhoods” such as the massive concrete gathering table in the basement and informal break-out areas throughout each floor.

 © VCU Creative Services, Allen T. Jones

VCU创意服务公司，Allen T.Jones

中央(入口)层容纳教室，充当公共聚会场所，举办公共活动，地下室专门用于学生工作空间和相邻媒体实验室，顶层则让给教员空间和研究室。然而，其意图是使师生之间的互动分散在整个大楼内。中央楼层是多用途和灵活的插入一个50人的会议室，折叠到天花板，和可伸缩的声音窗帘隔开90人的演讲室。旧的枫木地板被翻新，新的枫木条地板和枫木单板被用于在学院的地板上形成家具。

While the central (entry) floor accommodates classrooms and acts as a communal gathering space, hosting public events, the basement floor is devoted to student workspace with adjacent media labs, and the top floor is given over to faculty space and seminar rooms. However, the intention is to have staff/student interaction dispersed throughout the building. The central floor is multi-purpose and flexible by insertion of a 50-person meeting room that folds up against the ceiling, and retractable acoustic curtains separating the 90-person lecture room. The old maple floors were refurbished, and new maple strip flooring and maple veneer was used for forming furniture on the Faculty floor.

 © VCU Creative Services, Allen T. Jones

VCU创意服务公司，Allen T.Jones

原文由克莱夫威尔金森建筑师提供。

Text provided by Clive Wilkinson Architects.