BGT Partners Headquarters ADD Inc.
2011-12-09 00:00
架构师提供的文本描述。当你从事创造力的工作时,最好是在一个充满创造力的空间里工作、流动和展示。由于建筑和设计公司Add公司迈阿密,互动营销领导者BGT Partners,一个2010年和2011年广告时代最佳工作地点,现在吹嘘所有这些和更多在其新的Hallandale海滩,FL全球总部。
Text description provided by the architects. When you’re in the business of creativity, it’s best to work, flow and show in a hyper-creative space. Thanks to architecture and design firm ADD Inc Miami, interactive marketing leader BGT Partners, a 2010 and 2011 Ad Age Best Place to Work, now boasts all of this and more in its new Hallandale Beach, FL global headquarters.
没有任何类似隔间之类的东西,但充斥着强调和增强创新和灵活性的“合作空间”,这些3万平方英尺的办公室充斥着一种开放的、时髦的氛围,带有一种乡村的工业气息。
Devoid of anything like cubicles, but overflowing with “collaborative spaces” that emphasize and enhance innovation and flexibility, the 30,000-square-foot offices are awash in an open, hip aura – accented with a rustic, industrial finish.
“我们希望确保BGT的员工有一个独特、有趣和挑衅性的空间,这将促进他们的协作和创造力,”建筑师乔纳森·卡德洛(Jonathan Cardello)说,他是Add公司迈阿密公司的首席执行官兼董事。“他们还希望自己的空间如此独特,因此它将成为一种招聘工具,以帮助增加他们本已才华横溢的工作人员。”因此,我们将干净的现代元素与粗糙和乡村色彩的元素进行对比,并将它们混合成明亮的POP颜色。“
“We wanted to make sure that the staff at BGT had a distinctive, fun and provocative space that would foster their collaboration and creativity,” says architect Jonathan Cardello, principal and director, ADD Inc Miami. “They also wanted their space to be so unique that it would act as a recruitment tool to help add to their already talented staff. So we contrasted clean modern elements with more rough and rustic finishes, and mixed in bright pops of color.”
在评论BGT新全球总部的设计时,该机构的首席执行官、管理合伙人和联合创始人大卫·克拉克(DavidClarke)对此进行了评论。“我们想要创造一个能够反映我们员工热情、奉献和创造力的空间,”2011年南佛罗里达商业杂志“终极CEO”克拉克(Clarke)说。“BGT家族的幸福和幸福是我们的首要任务,这间新办公室将成为整个球队的家外之家。”
Commenting on the design of BGT’s new global headquarters was David Clarke, CEO, Managing Partner and Co-Founder of the agency. “We wanted to create a space that reflected the passion, dedication and creativity of our staff,” said Clarke, a 2011 South Florida Business Journal Ultimate CEO. “The happiness and well-being of the BGT family is our top priority, and this new office will serve as a home away from home for the whole team.”
任务不仅促进,而且进一步推进BGT的创新和创造性引擎,Add公司迈阿密公司精心设计的空间抛光混凝土地板,14英尺高的暴露仓库天花板,以及工业材料,如原材料胶合板,生锈的金属角钢和谷仓类木镶板。当客人和客户进入新的办公室时,体验就开始了。
Tasked with not only facilitating, but furthering BGT’s innovative and creative engine, ADD Inc Miami carefully crafted the space from polished concrete floors, 14-foot-high exposed warehouse ceilings, and industrial materials like raw plywood, rusted metal angle irons and barn-like wood paneling. The experience starts the moment guests and clients enter the new offices.
接待处由干净、洁白的Ceaserstone和工业穿孔金属面板组合而成。金属面板已经被背光,以创造更强大的影响,三个全球吊坠从天花板瀑布下来,以增加戏剧性。
The reception desk is a combination of clean, crisp white Ceaserstone and industrial perforated metal panel. The metal panel has been backlit to create an even stronger impact, and three globe pendants cascade down from the ceiling to add drama.
该空间是设计趋势的真正演变,反映了机构的透明性质。员工工作站位于外窗,带透明玻璃的私人办公室位于空间中心,优雅地为所有人带来了自然的光线,让所有人都能享受到并创造出一种温暖的氛围。机房有一面玻璃墙,让客户可以看到BGT令人印象深刻的技术武器库。主会议室配有一张宽敞的ipad友好型桌子,旁边摆着现代赫尔曼米勒(Herman Miller)椅子和一扇工作的“车库门”-所有这些都是在一个宽敞的34英尺高的天花板下展开的,天花板上有一个醒目的、10英尺长的螺旋形灯具,
The space is a true evolution of design trends and reflects the transparent nature of the agency. Employee workstations are situated along the exterior windows, and private offices with transparent glass are located toward the center of the space, which elegantly brings in the natural light for all to enjoy and creates a warm atmosphere. The computer room features a glass wall that allows clients to see BGT’s impressive technological arsenal. The main conference room features an expansive, iPad-friendly table flanked by modern Herman Miller chairs and a working “garage door” – all unfolding beneath a spacious 34-foot ceiling that houses a striking, 10-foot spiral light fixture hand-made in Italy.
为了进一步提升和庆祝公司强大的员工驱动文化,我们还专门设计了一个宽敞明亮的员工休息区-配有开放式厨房、内置长椅和一张长长的公共不锈钢桌子。
To further enhance and celebrate the company’s strong employee-driven culture, a spacious and bright employee lounge area – complete with open kitchen, built-in benches and a long, communal stainless-steel table – was also specially designed.
休息室是一个多功能的空间,可以容纳办公室内的表演,如现场乐队和冰淇淋社交。
The lounge is meant to be a multifunctional space that can accommodate in-office performances such as live bands and ice cream socials.
甚至还有一堵“活墙”,是用挂在一起的一间分店里的植物做成的,员工的艺术在整个办公室都很显眼。
There’s even a “living wall” made from hanging plants in one of the collaborative breakout rooms, and employee art is prominently displayed throughout the office.
许多办公室的墙壁都是从地板到天花板的干擦除标记板,用于快速的头脑风暴聚会。
Many of the office walls were crafted from floor-to-ceiling dry-erase marker board for quick brainstorm gatherings.
有这么多细节需要考虑,总体印象是一个“崇高的”和边缘的工作空间,这将使谷歌和Facebook都羡慕不已。其结果是美国东南部最独特的办公室之一,那里的创造力和协作给员工和客户留下了强大而持久的印象。
There are so many details to take in, and the overall impression is that of a “lofty” and edgy workspace that would make both Google and Facebook envious. The result is one of the most unique offices in the Southeastern U.S. where creativity and collaboration make powerful and lasting impressions on employees and clients alike.
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