架构师提供的文本描述。该项目涉及为Zlatarna Celje公司开发新概念商店。

Text description provided by the architects. The project involves the development of new concept stores for the company Zlatarna Celje.

 © Jan Celeda

c.Jan Celeda

新的设计理念代表了大约100家新的珠宝商商店，将在未来两年内开发。

The new design concept stands for around 100 new jeweler stores which will be developed over the next two years.

 © Jan Celeda

c.Jan Celeda

有三种主要的商店类型：商业街旗舰店、购物中心商店点和黄金投资中心点。设计将以一个核心概念为基础，但是每个类型学都将使用这个主要概念的一个变体。

There are three main store typologies; high street flagship stores, shopping centre shop points and gold investment centre points. The design will be based around a core concept however each typology will use a variation of this principal idea.

该项目的概念来源于银行的安全保管箱，使用了一个坚固、保护盒的简单想法，里面装着昂贵的珠宝。盒子采用模块化的风格，并在整个商店重复使用相同的材料和模块，以创造连续性和重复感。

The project concept derives from a banks safety deposit boxes, using the simple idea of a strong, protective box holding the expensive jewelry. The box is used in a modular style and repeated throughout the store to create the sense of continuity and repetition, using the same material and module.

 © Jan Celeda

c.Jan Celeda

在购物中心和商业街商店，这一概念结合了保险箱的理念和温暖的家庭感觉，以木材为主要材料，创造了一种更柔和的气氛，这是客户的主要需求，因为这些商店更注重销售。

In both the shopping centre and high street stores the concept combines the safe deposit box idea with a warm domestic feeling, using timber as the principal material to create a softer atmosphere, which was a client main demand since these stores are more sales orientated.

 © Jan Celeda

c.Jan Celeda

然而，在这个投资中心，这种感觉和外观更让人联想到一个装有保险箱的钢制银行金库，这让人产生了一种略显正式的感觉，因为更多与商业有关的程序发生在这类商店内。

In the investment centre however, the feeling and appearance is much more reminiscent of a steel bank vault containing the safety deposit box, creating a slightly more formal feeling since more business related proceedings taking place within this type of store.

 Section 01

Section 01

简单地使用两种不同的材料在两种商店类型之间创造了一个明显的视觉差异，并使客户很容易区分这两种类型。

The simple use of two different materials for the two store typologies creates an obvious visual difference between them and makes it easy for the customer to distinguish between the two.

 © Jan Celeda

c.Jan Celeda

该试点/原型项目是为该公司旗舰店开发的，该旗舰店位于马里博最繁忙的街道之一，位于该市旧城中心的中心，购物中心之一，大约有8000万家。

The pilot/prototype project developed for the company’s flagship store in one of Maribor’s busiest streets, in the centre of the city’s old town, in one of the shopping centres and is approximately 80m.