BBC北方是英国广播公司历史上最雄心勃勃的项目之一。在英格兰北部开设一个新的创意中心的动机，不仅在于致力于在整个英国更公平地支付许可费，而且也是为了接近整个地区的观众。

BBC North is one of the most ambitious projects in the BBC’s history. Opening a new creative hub in the North of England was motivated not only by a commitment to spend the licence fee more fairly across the UK but also to get closer to audiences across the region.

更多的选择，更少的空间

More choice, less space

 © Will Pryce and Gareth Gardner

(C)Will Pryce和Gareth Gardne

以城市中共享空间和便利设施的活力为先导，BBC北方公司的设计旨在捕捉这种活力，在较少的空间中提供更多的选择。工作场所以舒适为中心，而不是以办公桌为中心，支持敏捷地工作，通过各种适合于一系列活动的理想工作设置，无论是举行团队会议、打电话、编辑内容、进行非正式的追赶、推特或写博客。它甚至加倍作为演播室的空间，为各种广播提供背景。

Taking the lead from the vibrancy of shared spaces and amenities found in cities, BBC North has been designed to capture this vibrancy, offering more choice in less space. Amenity-centric rather than desk-centric, the workplace supports agile working across a variety of desirable work settings tailored to a range of activities, whether holding a team meeting, making a phone call, editing content, having an informal catch up, tweeting or blogging. It even doubles as a studio space, providing the backdrop to a variety of broadcasts.

位于萨尔福德的英国MediaCityUK三座建筑中庭的“会议舱”为英国广播公司(BBC)北部打造了一个标志性的形象。将中庭边缘的死胡同改造成狭小的办公桌或房间，这些令人印象深刻的吊舱，在形式和颜色上参照数字像素，在大多数公共场所创造了聚焦空间和亲密合作机会，将所有这些空间与开放的中庭连接在一起，令人叹为观止。这里是专为人们设计的空间，也满足了ID：Sr来自BBC的简报：激起一个微笑！

The ‘meeting pods’ that line the atrium of one of the three buildings at MediaCityUK in Salford have created an iconic image for BBC North. Transforming dead space at the edge of atrium, too narrow for desks or rooms, these visually striking pods, referencing digital pixels in form and colour, have created both focus spaces and intimate collaboration opportunities within the most public of places, connecting all to a marvellous view with the open atrium. These are spaces designed for people which also meet ID:SR's brief from the BBC: to provoke a smile!

活动驱动设计

Activity-Driven Design

应用他们的活动驱动设计方法，ID：Sr与英国广播公司合作，创造了一种设计解决方案，使他们能够在更少、更高效的空间中更有效、更有创造性地工作。他们发起了一项密集而精力充沛的用户参与计划。在七个月的时间里，这一过程包括访谈、反馈会议和人员概况介绍，此外还包括建设讲习班、展示和讲述以及外观和感觉方面的会议。

Applying their activity-driven design approach, ID:SR worked with the BBC to create a design solution that would allow them to work more effectively and creatively in less, more efficient space. They launched an intensive and energised programme of user engagement. Over a period of seven months the process included interviews, feedback sessions and people profiling in addition to building workshops, show and tell and look and feel sessions.

结合研讨会的研究结果，对BBC目前的空间和工作模式进行了基准、研究和实证分析，为新的BBC北方工作场所的愿景提供了依据。

Coupled with the findings from the workshops, benchmarking, research and empirical analysis of the BBC’s current space and work patterns informed the vision for the new BBC North workplace.

零件套件

Kit of Parts

 © Will Pryce and Gareth Gardner

(C)Will Pryce和Gareth Gardne

当英国广播公司从一家开发商那里租赁其新建筑时，装修需要在猫的A.id：sr的解决方案之间雕刻，这是一个灵活的‘部件套件’，一系列相关的细木工项目将位于基础建筑结构内，创造出各种各样的半封闭空间。对建筑物子结构的影响最小，这意味着这种方法不仅具有灵活性和成本效益，而且还提供了一个可持续和未来的解决方案。这些空间具有‘天鹅绒和轮子’的灵活性，易于重新配置，允许人们起起落落，也允许工作模式随着数字技术的进步而发展。

As the BBC was leasing its new buildings from a developer, the fit-out needed to be sculpted between the Cat A. ID:SR’s solution was a flexible ‘kit of parts’, a series of related joinery items which would sit within the base build structure creating a variety of semi-enclosed spaces. Minimal impact to the sub structure of the buildings meant that this approach was not only flexible and cost-effective, but also offered a sustainable and future-proof solution. Designed with ‘velcro and wheels’ flexibility these spaces are easy to reconfigure, allowing people to ebb and flow and also allowing work patterns to evolve alongside advances in digital technologies.

目前(2011年12月)，英国广播公司刚刚过了36周的移民期.到2012年4月，将有2300人在英国MediaCityUK为BBC工作，并计划在2017年年底前在现场新增1000个职位-这一增长将在不改变ID：Sr最初设计的情况下实现。

Currently (December 2011), the BBC is just over half way through a 36-week migration. By April 2012, 2,300 people will work for the BBC at MediaCityUK with an additional 1,000 posts scheduled to join them on site by the end of 2017 – an increase which will be effected without alteration to ID:SR’s original design.

颜色和材料

Colour and materials

ID：Sr开始设计BBC北方的新工作场所，作为一个充满活力的城市，与多样性和纹理相适应。这三座建筑的外观和感觉都略有不同，基本形式、材料和装饰都是一样的。

ID:SR set out to design BBC North’s new workplace as a vibrant city with the variety and texture to suit. Each of the three buildings has a slightly different look and feel with the basic type of form, material and finish the same.

ID：Sr是由数字调色板和自然颜色和纹理的灵感，发现在英国来源的织物。测试卡颜色包括洋红，石灰绿，紫色和黑色和白色，贯穿整个设计方案，平衡和调节夏季和秋季的颜色，如石楠，紫色和新鲜绿色编织传统的梅林色斑织物。

ID:SR was inspired by both the digital colour palette and the natural colours and texture found in British-sourced fabrics. Test card colours including magenta, lime green, purple and black and white, run throughout the design scheme, balanced and modulated by summer and autumnal colours such as the heather, purple and fresh green colours woven through the traditional Melin Tregywnt spotty fabric.

地毯是设计的关键，它被认为是一种“数码挂毯”，它不仅表达了数字时代，而且还有助于在开放式计划工作环境中确定区域和协助找路。彩色照明还有助于找路，识别跨楼层共享的便利设施。

Carpet was key to the design, conceived as a ‘digital tapestry’ that not only expresses the digital age but also helps to define areas and assists with wayfinding within the open plan working environments. Coloured lighting also assists in wayfinding, identifying shared amenities across the floors.

 © Will Pryce and Gareth Gardner

(C)Will Pryce和Gareth Gardne

从项目一开始，英国广播公司就致力于支持本地制造业和本地产品。有高达73%的产品和材料在英国制造，英国广播公司北部已经受益于广泛的本地人才和技能。

From the outset of the project, the BBC was committed to supporting local manufacturing and local products. With up to 73% of products and materials manufactured in the UK, BBC North has benefited from a wide range of local talent and skill.

“这只是一个哇，只是哇，它让你想要成为一个大的东西，新的东西，令人兴奋的东西”，海伦斯凯尔顿，蓝彼得主持人，BBC北在MediaCityUK。

“It was just a case of wow, just wow it makes you want to be part of something big, something new, something exciting”, Helen Skelton, Blue Peter presenter, on BBC North at MediaCityUK.