Myer Bourke Street Redevelopment NH Architecture

2012-01-06 00:00
梅尔市商店长期以来一直担任墨尔本公共生活的公民长者。这家店位于伯克街购物中心,毗邻墨尔本历史悠久的GPO,见证了该市百年的发展历程,举办了许多最令人难忘的仪式和节日,成为墨尔本的标志性标志。然而,经过多年的零售服务,城市商店不能再作为一个国际公认的百货公司在迅速发展和复杂的消费市场竞争。2007年,NHArchitecture与其客户殖民第一国家全球资产管理公司赢得了振兴商店并使迈尔重返其作为受人尊敬的城市地标的地位,并与国际知名商店并肩作战的委员会。
The Myer city store has long held a position as a civic elder to the public life of Melbourne. Centrally located in the Bourke Street Mall and adjacent to Melbourne’s historic GPO, the store has witnessed a century of the city’s evolution and has played host to many of its most memorable rituals and festivals, becoming an iconic symbol of Melbourne. However after years of retail service the city store could no longer compete as an internationally recognized department store in the rapidly evolving and sophisticated consumer market. In 2007 NH Architecture, with its client Colonial First State Global Asset Management, won the commission to rejuvenate the storeand return Myer to its place as an admired city landmark and sit alongside internationally renowned stores.
 © John Gollings
约翰·戈林斯
迈尔的新面孔最醒目的标志是它的金色屋顶,从周围的许多建筑中都可以看到。展馆的屋顶在建筑上用黄金、金属和玻璃雕刻,从内部设计出特定的城市景观,并将墨尔本的城市景观带入商店的中心。
The most striking emblem of Myer’s new face to the city, visible from many surrounding buildings, is its faceted gold roof. The pavilion roof has been architecturally sculpted with gold metal and glass to choreograph certain city views from within and to bring the cityscape of Melbourne into the heart of the store.
 © Dianna Snape 
戴安娜·斯内普
新的上层活动空间是商店新的零售体验的顶峰,并通过一个戏剧性的八层中庭进入。购物者首先受到位于繁忙的一楼中心的倾斜和渐细的中庭的欢迎。从这里,眼睛向上通过一个视觉和空间动态的音量,到一个巨大的钻石天窗带来日光进入商店的深处。与此同时,在垂直堆叠的自动扶梯上,繁忙的客流在这种动力连接中发挥了作用。
The new upper level event space is the culmination of the store’s new retail experience and is accessed via a dramatic eight level atrium. The shopper is first greeted by the inclined and tapering atrium at the centre point of the busy ground floor of the store. From here, the eye is led upward through a visually and spatially dynamic volume to a large diamond skylight bringing daylight into the depths of the store. Meanwhile a busy flow of customers on the vertically stacked escalators play their part in this kinetic connection.
 © Dianna Snape 
戴安娜·斯内普
该项目还提供了一个机会,以仔细恢复原始商店的重要遗产特色,包括20世纪30年代布尔克街购物中心的艺术装饰门面和著名的壁画厅,还有艺术家纳皮尔·沃勒(Napier Waller)的主要画作。在过去的一个世纪里,布尔克街的门面发生了许多变化,最明显的是上面的窗户被画了出来,并增加了一个黑暗而阴郁的街道天篷。外墙的文物修复重新打开了所有上层窗户,以便向城市展示商店的内部生活,同时,一个新的透明街道天篷确保从布尔克街购物中心不间断地看到门面。
The project also offered the opportunity to carefully restore the significant heritage features of the original store, including the 1930’s Art Deco façade on the Bourke Street Mall and the famous Mural Hall complete with its major paintings by the artist Napier Waller. The Bourke Street façade had undergone many alterations over the last century most noticeably with the painting-over of the upper level windows and the addition of a dark and sombre street canopy. The heritage restoration of the façade has reopened all the upper level windows to allow the inner life of the store to be revealed to the city while a new transparent street canopy ensures an uninterrupted view of the façade from the Bourke Street Mall.
 © Dianna Snape 
戴安娜·斯内普
小布尔克街的外观已经被完全重建,成为20世纪20年代伯克街同伴的当代对立面。在整个门面上独特的装饰图案是对整个老商店中的装饰艺术主题的几何解释。门面图案被进一步扩展为一系列三维展示窗口,旨在让人们从下面狭窄的街道上看到商店的上层。迈尔市商店的重新开发,代表了一种面向新一代墨尔本人的当代百货公司的愿景,并确保它将继续为城市的生活和时代做出贡献。
The Little Bourke Street façade has been completely rebuilt as a contemporary counterpoint to its 1920’s Bourke Street companion. The distinctive harlequin pattern across the façade is a geometric interpretation of the Art Deco motifs found throughout the old store. The façade pattern is further extended into a series of three dimensional display windows designed to allow views into the upper levels of the store from the narrow street below. The redevelopment of Myer’s city store represents a vision of a contemporary department store for a new generation of Melbournians and ensures it will continue to be a contributor to the life and times of the city.
 © John Gollings
约翰·戈林斯
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

                    

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